Embed Same Video On Multiple Pages or 301 Redirect Into 1?
-
I have 3 pages that rank VERY well for related terms such as:
-How to get widgets
-How to become a widget
-Getting widgets
-etc.
I am incorporating a video on the topic and rewriting much of the content on the site. I am wondering if it is wise to 301 redirect all 3 pages to 1 page that has the new/better video content or if I should leave the old content that is ranking well and embed the video on the top of each.
The anal retentive side of me wants a nice new site structure and 1 powerful page.
However, if the 3 pages are currently ranking (sometimes 2 pages in the same top 10 results), should I mess with what is working?
Ultimately my goal is to increase the avg time on site as these 3 pages are top traffic pages for the site. However, they do not convert at all, as they are for a product we don't offer.
Thoughts?
-
I wouldn't drop these pages that are bringing in a majority of your traffic and try to promote your new product on these pages.
-
Golden rule: If it's not broken don't fix it.
if those 3 pages are good gateways for traffic - get into conversion optimisation and build some funnels to drive the users once landed on the pages you want.
Personally I would't start messing with those 3 pages if they perform well.
As for the video, hopefully is not the only element on the page, it can be hosted on all 3 pages if it make sense and if it's combined with content relevant for those pages as stand alone items.
-
If the pages don't convert at all, I would be OK with combining them into a new page to go with a new site structure. Traffic is nothing but a number. Make a new page and find a way to make it convert.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Put a 301 from /main to home page, now I'm panicking
Hi, Our website is 10 years old, but I only noticed last night we had a https://curveball-media.co.uk/main page which has some badly formatted copy on. I redirected (301) to the home page https://curveball-media.co.uk/ Then I had a slight panic that maybe this was the wrong thing to do and it should be like it was with the home page and the /main page. Should I have left it or did I do the right thing?
Intermediate & Advanced SEO | | curveballmedia0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Java redirect harm page authority?
Hello! Our website using JAVA redirect (legal reasons) , I noticed that pages that have JS redirect don't get the same page authority for example:
Intermediate & Advanced SEO | | Roi.Bar
The old home page have 60 PA while the new home page get only 22 PA I know that Google don't have problem with JS redirects and they passing all the juice like regular 301
but all SEO tools are straggling to understand it, why? Does anyone know what I'm talking about?0 -
301 redirect to search results page?
Hi - we just launched our redesigned website. On the previous site, we had multiple .html pages that contained links to supporting pdf documentation. On this new site, we no longer have those .html landing pages containing the links. The question came up, should we do a search on our site to gather a single link that contains all pdf links from the previous site, and set up a redirect? It's my understanding that you wouldn't want google to index a search results page on your website. Example: old site had the link http://www.oldsite.com/technical-documents.html new site, to see those same links would be like: http://www.newsite.com/resources/search?View+Results=&f[]=categories%3A196
Intermediate & Advanced SEO | | Jenny10 -
301 redirects aren't passing value.
We recently migrated our shop to a new platform. We are using Wordpress for our main website, but we wanted a separate installation of Wordpress for our shop, so we left the main blog where it was, but moved the shop to a /shop/ sub directory with it's on WP installation. So now we have 2 installations of Wordpress. However, since we've done this, none of the pages on the new shop are ranking for anything. Their page rank is 0, and Moz page authority is 1 for every page on the new site. I've set up the proper 301 redirects, and they're redirecting fine, but none of the page value is coming over. It's been about a week now, and despite re-crawls by google, I'm not seeing any change. Also, one of the original (now re-directed) product pages still has a Page Authority of 13 according to Open Site Explorer. I know it's not high, but it had us ranking in the top 5 for a very important keyword, and now that value is being wasted. For example, one of our product pages that was ranking well was startupfashion.com/product/fashion-brand-line-sheet-template
Intermediate & Advanced SEO | | inkyj
That page is now redirected to
http://startupfashion.com/shop/product/fashion-line-sheet-template I've done 301's plenty of times and I've never seen this issue, so i'm wondering if it could have something to do with having multiple installations of Wordpress. I can't see any obvious issues with it... i have the Yoast SEO plugin configured properly on both installations, and all of the pages ARE being indexed by google. Not sure what is going on. Anyone have any experience with this, or have any ideas? Thanks!!0 -
Site migration - 301 or 404 for pages no longer needed?
Hi I am migrating from my old website to a new one on a different, server with a very different domain and url structure. I know it's is best to change as little as possible but I just wasn't able to do that. Many of my pages can be redirected to new urls with similar or the same content. My old site has around 400 pages. Many of these pages/urls are no longer required on the new site - should I 404 these pages or 301 them to the homepage? I have looked through a lot of info online to work this out but cant seem to find a definative answer. Thanks for this!! James
Intermediate & Advanced SEO | | Curran0 -
How is my 301 redirected site stealing rankings from the main site?
Hello, I have a site, drhobelt.com, that 301 redirects to the main site, drhonow.com. Not only is drhobelt.com still indexed, but it recently stole rankings from drhonow.com for "decompression belt" related terms. What could be causing this? How do I reclaim the rankings for drhonow.com? Thanks for reading!!
Intermediate & Advanced SEO | | DA20130 -
301 Redirect question
Which is the best way to set up the 301 redirect on my main home page? http://horsebuggy.com to http://www.horsebuggy.com Or does it make a difference? Boodreaux
Intermediate & Advanced SEO | | Boodreaux0