Does the page authority data also considers the on page factors like the presence of keyword in the title,meta text, and keyword frequency ??

[iQuanti]

The moz difficulty score considers four factors for the top websites. are the on page factors included in the page authority data ?

[Cyrus-Shepard]

Hi Viswanatha,

Short answer, no. Page Authority is based mostly on link metrics. That said, it takes many factors into consideration, including Domain Authority and trust metrics.

Page Authority is a comparative metric, meaning that all other factors being equal, the page with the higher PA would have a better chance of ranking for it's particular keyword.

So 2 pages, each optimized equally for the same keyword, with exactly the same title tag, etc (forget for a moment that this is duplicate content) the page with the higher PA would likely rank higher than the lower one.

You can read more about PA here.

http://www.seomoz.org/learn-seo/page-authority

[gtrotter666]

I don't see how it possibly could, it is just a number.  If it was taking into account a given keyword then it would an array of values for a given keyword - but it ain't!

[goodlegaladvice]

I do not think it includes onpage optimization at least from what i have seen