Link-Building - Directories
-
Hello,
The SEO world is a bit confuse in the last months with the Google Antartic updates. Its normal since Google is trying to kill SEO to have more Adwords publicity results.
My most recent doubt is about directories. I heard Matt Cutts from Google in a recent Google Hangout saying that registering a website in directorys was ok, but not the ideal method to become relevant in the internet world. However it seems that this procedure is not against the Google policies.
Now, here in the forums, I already saw someone writing about adding your site to directories and how dangerous that situacion is.
So, whats your opinion about adding your site to free and pay directories as first link-building strategy? If directories are out of the question, why SEOmoz as a huge list of paid directorys? Is SEOmoz outdate?
-
Love your awser MetmiX and in my experience thats the way I feel about this question. I was just feeling the community....;)
-
The important point is that not all directories are equal. "Directory" really described the structure of a website. However for many is SEO it refers to the thousands of directories that exist only to "help" sites rank in google.
So, if you were promoting a car tyre shop and found "Bobs Auto Resource site" where Bob picked great firms, wrote up what he liked about them and was itself linked from other quality looking sites then that would likely be a good resource.
However "Bobs cheap SEO friendly directory" that listed virtually any site that submitted itself, added no value to those listings, was full of rubbish and linked from equal rubbish would not be as good.
Damn that Bob and his wildly varied site quality.
-
Stick to vendor listings and niche directories and stay away from seo directories
-
There are very few directories that are worth much anymore because they have so many external links the links are devalued I think you still might get some benefit from the few super popular directories like yahoo & dmoz.
Stick to paid.. or human verified
-
I'm new to this so I might be off the mark but when I look for directories for SEO I will also consider the directory itself as a source of traffic, unless I'm mistaken and most of them are just "SERP machines", which I suppose isn't so bad becuase the good ones with standards are like Search Engines outsourcing for humans examining and verifying sites at 0 cost?
-
Hi Pedro,
Very nice question. I was thinking to place this question too, but you have allready placed it. I am using the directory-list from seomoz, and i invested more than 2500$ in a 3 Months, i see results, i see positive results, my competitors are not so strong, but it would be nice if someone answer our answer here.
But from my opinion, i think the directories are not so Powerfull, it helps, maybe really less, but if you think to make a good link metric for your domains, than i think every type of backlinks what we use, directory, press release, news article on newspapers, rss feeds, blogsubmission, css gallery, i think it helps, because we do on a natural way. I think is good and it helps, on my situation it helps, but on yours maybe not, it depends on your competitors, if they are strong, and hiring strong quality backlinks from new york times, cnn etc.. than you must hire the same quality of links, with a directories can't take a higher position.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building / Link Removal
Hey, I'm in the process of learning SEO, or attempting to, for my company and am chipping away at the process ever so slowly! How can I tell if a site that links to my company's site, www.1099pro.com, has a negative effect on my page/domain authority? Also, if a page doesn't show up in the search rankings at all for it's keywords when it really should (i.e it has the exact keywords and page/domain authority far surpasses even the top results) how can I tell if Google has removed the page from its listing and why? Thanks SEO Gurus
White Hat / Black Hat SEO | | Stew2220 -
Guest post linking only to good content
Hello, We're thinking of doing guest posting of the following type: 1. The only link is in the body of the guest post pointing to our most valuable article. 2. It is not a guest posting site - we approached them to help with content, they don't advertise guest posting. They sometimes use guest posting if it's good content. 3. It is a clean site - clean design, clean anchor text profile, etc. We have 70 linking root domains. We want to use the above tactics to add 30 more links. Is this going to help us on into the future of Google (We're only interested in long term)? Is 30 too many? Thanks.
White Hat / Black Hat SEO | | BobGW0 -
Is it still considered reciprocal linking if one of the links has a nofollow tag?
I have a popular website in which I include nofollow links to many local businesses, like restaurants and retailers. Many of the businesses are local startups that are more focused on word of mouth and often have no idea what SEO is. Seeing as I am already mentioning them on my website and my readers are finding them via the links, I want to reach out to these businesses to see me if they might give me a link since I have been linking to them for years. My question is: If these business owners decide to link to my wesbite and they give me a 'followed' link, will this look like reciprocal linking in the eyes of search engines? In other words, does the nofollow tag I put on my links to other businesses negate the reciprocal link penalty since both parties are not benefiting from a link juice exchange?
White Hat / Black Hat SEO | | AndrewHill0 -
Off-page SEO and link building
Hi everyone! I work for a marketing company; for one of our clients' sites, we are working with an independent SEO consultant for on-page help (it's a large site) as well as off-page SEO. Following a meeting with the consultant, I had a few red flags with his off-page practices – however, I'm not sure if I'm just inexperienced and this is just "how it works" or if we should shy away from these methods. He plans to: guest blog do press release marketing comment on blogs He does not plan to consult with us in advance regarding the content that is produced, or where it is posted. In addition, he doesn't plan on producing a report of what was posted where. When I asked about these things, he told me they haven't encountered any problems before. I'm not saying it was spam-my, but I'm more not sure if these methods are leaning in the direction of "growing out of date," or the direction of "black-hat, run away, dude." Any thoughts on this would be crazy appreciated! Thanks, Casey
White Hat / Black Hat SEO | | CaseyDaline0 -
Why would links that were deleted by me 3 months ago still show up in reports?
I inadvertently created a mini link farm some time back by linking all of my parked domains (2000 plus) to some of my live websites (I was green and didn't think linking between the same owner sites / domains was an issue). These websites were doing well until Penguin and although I did not get any 'bad link' advices from Google I figure I was hit by Penguin. So about 3 or 4 months ago I painstakingly deleted ALL links from all of those domains that I still own (only 500 or so - the others were allowed to lapse). None of those domains have any links linking out at all but old links from those domains are still showing up in WMT and in SEOmoz and every other link tracking report I have run. So why would these links still be reported? How long do old links stay in the internet archives? This may sound like a strange question but do links 'remain with a domain for a given period of time regardless'? Are links archived before being 'thrown out' of the web. I know Google keeps archives of data that has expired, been deleted, website closed etc, etc for about 3 years or so (?). In an effort to correct a situation I have spent countless hours manually deleting thousands of links but they won't go away. Looking for some insight here please. cheers, Mike
White Hat / Black Hat SEO | | shags380 -
Ethical question about setting up a local business directory...
I've just launched a local business directory that allows the small businesses in my local area to get noticed by a very targeted audience. People such as self-employed builders, painters and decorators and the like. As well as helping them out, they'll be helping me out by testing the waters of local keywords and seeing just how difficult and how much traffic they'll get. Kind of like spreading myself across 100's of keywords without the need for domains etc. All the links on there are nofollow, but what are the ethics behind letting my clients have a dofollow link from it? I wouldn't use this directory as a marketing tool for my self and my business, but if I acquired a client from my website or other source, but they would benefit from a dofollow link?
White Hat / Black Hat SEO | | jasonwdexter0 -
External links in a global footer
My company runs a real estate site (http://yochicago.com) that features editorial blog and video content. In our footer, we feature links to some of our client sites. That footer is global, i.e., on every page of the site, of which there are thousands. One of our clients has been hit by Google for unnatural links. While I am very aware of them using a network of junk sites (http://www.seomoz.org/q/can-our-white-hat-links-get-a-bad-rap-when-they-re-alongside-junk-links-busted-by-panda), could we be contributing to the problem? Our site has the most links into the troubled site.
White Hat / Black Hat SEO | | mikescotty0 -
40,000 High Value Links - Sold?
I'm a developer spending ever more time on SEO for SMBs. I've never had cause to buy links. Not one bit. I've done ok. Until now that is. Now I am getting my arse kicked into last year. By, I think, a top SEO company. Really, you know these guys and they are whiter than white. But what they have achieved seems an impossibilty to me using white hat techniques. Maybe they are from another planet than me. Or maybe something else is going on. In six months they have built 40,000+ links. These are unbelievably high quality links in their thousands. Really top notch. Keyword rich anchors slap bang in relevant content on great, great sites such as newspapers, univertsities, government, corporate, charity etc. Nothing spammy at all. Amazing. I was skimming but I found nothing to question at all until link 800 which was a cloaked link on a well known review site's product page. But generally the high quality sustained. Gradually, some began to feel somewhat worked into the content, although worked very well. 2000 links in and there are still magazine and review sites, still page authority 40+. There are still local government sites at 10,000 links when the export file ends. I go dizzy at the thought of the remaining 30,000. How far down could this quality have gone? Gulp. I am in awe, intimdated...and a little suspicious. How on earth do you do that with a pure white hat on? Actually, whatever colour your hat - how on earth do you do that? Rand's position is clear. He doesn't do it. Other's are less unambiguous. Comments like "I do it, you do it, we all do it" go unchallenged. Even on a recent link buying question here on SEOMoz most comments say don't do it but one advocates "Paid, targeted, individually prospected links". Am I too suspicious - a fool trying to rationalise my relatively pathetic link building? Honestly, you should just see these links. Of course, maybe some of you have. 🙂 Come on, please don't tell these guys simply worked hard. But maybe that's the harsh truth I cannot face. I have to say I cannot see the site generating an income to pay for the man hours needed for 40,000 high-value, white-hat links but then what do I know. Tell me, what do you think: Is it possible to build 40,000 very high value links in six months using pure white hat techniques - or is there another way? Phil
White Hat / Black Hat SEO | | Phil_2