Interesting site migration question.
-
Hi all.
I'm looking for some thoughts on a migrations option we have.
At the moment we have two E-Com sites ranking well for some of the same terms.
An older site, and a nice new site. The older site is ranking very well for category and product terms, the new one is slowly coming up.
Ideally we would like to have one site, the nice new one, and get rid of the old one.
If I 301 the old site url's to the new sites will that bring the new site url's into the same position as the old ones?
I'm just not sure how this effects sites that are already ranking well.
Any ideas are welcomed but I'm really looking for a definitive answer. It's a big decision after all.
-
301ing the old URLs to the new ones will pass the link equity that they had gained from external links. However this doesn't necessarily equate to the new pages having the same rankings: there are other factors that will influence that.
For instance, if the new page had much better on page optimisation than the old one then it could rank better. Likewise if the structure of your site gave more (or less) prominence to a particular URL then that might influence how it ranks.
The definitive answer you are looking for is "probably not". However I would say that the more accurate answer is "probably not, but there is not reason you couldn't not equal of better the other rankings, if you pay attention to the other factors in play".
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links question
I've read that Google frowns upon large numbers of internal links. We're building a site that helps users browse a list of shows via dozens of genres. If the genres are expose, say, as a pulldown menu as opposed to a list of static links, and selecting the pulldown option filters the list of shows, would those genres count against our internal links count?
Intermediate & Advanced SEO | | TheaterMania0 -
Slug construction question
Hi there, question about what constitutes an optimal slug. I work for a Theater news site. An article we recently wrote announced the opening of the musical "Holler if you hear me," which features the music of Tupac Shakur. We considered a few options, including holler-if-you-hear-me-opens-on-broadway and tupac-musical-opens-on broadway. Any suggestions? Also, if the full URL reads something like theatermania.com/broadway/news/06-2014/[slug], should we try to ensure that the term 'broadway' never appears in the slug to reduce redundancy? Keep in mind that the term 'broadway' is a pretty popular search term.
Intermediate & Advanced SEO | | TheaterMania0 -
Why is this site not ranking?
http://www.petstoreunlimited.com They get good grades from the on-page tool. The links are not amazing, but are not super spammy. Yet it ranks for nothing they target Any reason why?
Intermediate & Advanced SEO | | Atomicx0 -
301 entire site
Is there a good 301 code snippet to change just the root domain but keep the ending extensions? I just bid on a domain that I think would be much better for me moving forward, but do not want to have to try going through thousands of pages to do their 301 individually My site is almost 4 yrs old. Well established and has a large fanbase. Several of our social networks are under the name of the new branded domain, hence part of the desire to switch.
Intermediate & Advanced SEO | | Atomicx0 -
Duplicate Content Question
Hey Everyone, I have a question regarding duplicate content. If your site is penalized for duplicate content, is it just the pages with the content on it that are affected or is the whole site affected? Thanks 🙂
Intermediate & Advanced SEO | | jhinchcliffe0 -
Noindex a meta refresh site
I have a client's site that is a vanity URL, i.e. www.example.com, that is setup as a meta refresh to the client's flagship site: www22.example.com, however we have been seeing Google include the Vanity URL in the index, in some cases ahead of the flagship site. What we'd like to do is to de-index that vanity URL. We have included a no-index meta tag to the vanity URL, however we noticed within 24 hours, actually less, the flagship site also went away as well. When we removed the noindex, both vanity and flagship sites came back. We noticed in Google Webmaster that the flagship site's robots.txt file was corrupt and was also in need of fixing, and we are in process of fixing that - Question: Is there a way to noindex vanity URL and NOT flagship site? Was it due to meta refresh redirect that the noindex moved out the flagship as well? Was it maybe due to my conducting a google fetch and then submitting the flagship home page that the site reappeared? The robots.txt is still not corrected, so we don't believe that's tied in here. To add to the additional complexity, the client is UNABLE to employ a 301 redirect, which was what I recommended initially. Anyone have any thoughts at all, MUCH appreciated!
Intermediate & Advanced SEO | | ACNINTERACTIVE0 -
Site structure question
Hello Everyone, I have a question regarding site structure and I would like to mastermind it with everyone. So I am optimizing a website for a Ford Dealership in Boston, MA. The way the site architecture is set up is as follows: Home >>>> New Inventory >>> Inventory Page (with search refinement choices) After you refine your search (lets say we choose a Ford F150 in white) it shows a page with images, price information and specs. (Nothing the bots or users can sink their teeth into) My thoughts are to create category pages for each Ford model with awesome written content and THEN link to the inventory pages. So it would look like this: Home >>> New Inventory >>> Ford 150 Awesome Category Page>>>>Ford F150 Inventory Page I would work hard at getting these category pages to rank for the vehicle for our GEO targeted locations. Here is my questions: Would you be annoyed to first land on a category page with lots of written text, reviews images and videos first and then link off to the inventory page. Or would you prefer to go right from the new inventory page to the actual inventory page and start looking for vehicles? Thanks you so much, Bill
Intermediate & Advanced SEO | | wparlaman0 -
How Does This Site Rank So Well?!
So this website -> http://bailbondsripoffreport.com/ Ranks on the First Page for the term "Bail Bonds" It's the spammiest crappiest piece of junk website ever! lol - How does this site rank so well, it's not even a year old and it's link structure is crap. Can I like report them and have them removed lol. Any ideas would be appreciated. Thanks!
Intermediate & Advanced SEO | | utahseopros0