Social bookmarking, many or a few?

[SEOwins]

so I was wondering if you think a bit of software such as bookmarkingdemon (or similar) would be worth investment, or just a couple of "proper" accounts on digg, stumble, etc is a better route? As an agency would you create an account for each client, or just have one for your own agency and tag your clients within? Im not sure even how much impact it will have on SERPs?

thanks!

[SEOwins]

thanks for the reply, that was my thinking really - so its a case of registering almost a personal account, but then that links me to my company as well, as i dont want to be making up names, etc - bit of a tricky one really!

[JaneCopland]

Hi Lawrence,

I definitely steer towards having a few accounts and doing things manually rather than relying on automation. You can certainly achieve volume with automation, but the number of times you are successful in making something popular is not going to be high. Of course, if you are simply going for volume and volume along, that is fine, but I also find that sort of activity has little impact on SERPs.

For true success in social media, you often have to maintain quality accounts that are neither tied to your client nor to your agency. People understandably dislike overt marketing on the social sites they go to for information and entertainment, so to be truly successful, your activity needs to be as genuine as you can make it. Again, this is assuming that you want high visibility on these sites, rather than just volume submissions.