How to legally run an onsite competition from Facebook?
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Hi Guys,
I am thinking about running a competition on my website in order to drive traffic to it, however the regulations that govern competitions around FB are convoluted to say the least. I am under the impression that I can advertise the competition on FB by direct them to an external site.
Does anyone have any experience with this and can guide me, so I dont burn a well established Social Profile with over 2,200 connections?
Thank you for any help you can give me.
Kind Regards,
Craig
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Basically what Facebook says is you can’t run a contest on your page but you can use 3rd party aps to do it. You also can’t notify the winner via Facebook.
Here are a few sites that use 3rd party apps to conduct a “contest” that is legal with Facebook (I am sure there are more and free ones, just search around). Some of these, you can use “gateways” which makes it so users have to “like” you page before they see your content. Great for contests that giveaway prizes for users “liking” your page.
http://www.wildfireapp.com
http://www.shortstack.com
http://fanpageengine.com
www.pagemodo.com
http://woobox.com -
Its qute simply a FREE 3 page website, obviously as a start up agency we are looking to attract traffic and customers, so this is why we would be doing it.
Thanks,
Craig
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Some of the important information from Facebook says you basically can't use FB to run the promotion, so no "your like enters you into the contest". There are several external companies that have a business model of using FB as part of promotions and will help you do that. I believe you can use FB to make people aware of your contest, but not as a means of entry.
There are several companies that have a business model of helping you run promotions that you might investigate. There are a lot of legal things to consider, such as age of entrants, if the nature of the product is permitted to be promoted, restrictions on promotions in different states/countries, etc
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Craig, I don't have the answer to your question but if you can share more details about the exact nature of the competition, it would likely help others to respond.
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