Linking to Authorities
-
Hello,
I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking.
Does it help my ranking to link to appropriate authority sites?
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking.I am thinking about taking of all of these outgoing links and just link to my important pages.
Thank you,
Tyler
-
In my opinion,
Linking out to Business/Gov/Local authoritative sites can help built that trust in your brand, in the Eyes of the searcher. and Google will acquire these info about your site too. ( that u do exist and your are legit---> Trust)
For example BBB badge, NLA (national Limo association), FAA.gov, Local Chamber of commerce.
-
Hi Tyler...
I do not remember the exact definition of this, but to preserve all the juice on your site is not suggested by Google.
To answer to your doubt, I suggest you to find the answer reading this old but still very valid post by Randfish: http://www.seomoz.org/blog/5-reasons-you-should-link-out-to-others-from-your-website
-
Having outgoing links to authority sites, shows an indication of usefulness for the end user which Google is looking for, because Google wants what's best for the end user. We have heard that from Matt Cutts time after time.
So, furthermore, first, I would just test it, because you don't know till you test.
What I would personally say would be have a mix of both (links to authority and internal links), because if you have been following the SEOmoz blog, the post today (http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings) actually talks about ranking factors at the end with a power point, and internal links were still deemed a very valuable part of on-site optimization. So, I would change half of the outbound links to internal links.
Once again, just test it, then you can draw the conclusion yourself for your site and niche.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Credit Links on Client Websites
I know there have been several people who have asked this but a lot of them were back in 2012 before many of the google changes. My question is the same though. With all the changes with Google's algorithm. Is it okay to put your link on the bottom of your clients website. Like Web Design by, etc. Part of the reason is to drive traffic but also if someone is actually interested who designed the website, they will click it. But now reading about how bad links can hurt you tremendously, it makes me second guess if this is ok. My gut feeling says, no.
Intermediate & Advanced SEO | | blackrino0 -
Author rank
Can anyone tellme how to know my author rank. Is better to gain authority on my author rank +dariopropdental And if it is better to gain authority as author or as page +propdental And if a do a new post on my web every day should i place every link to the post on my profile and my page. Doenst it look spammy. Should all post have a link from my profile.
Intermediate & Advanced SEO | | maestrosonrisas0 -
PageRank vs. Domain Authority
A web-site has PR5 but in OSE I see that Domain Authority is only 26. I've also checked and the domain was registered in 2009. Is this normal?
Intermediate & Advanced SEO | | ditoroin0 -
Link Building for E-Commerce
Hi, Our on page optimization, albeit for a few dupe content issues, is ok - We have good keyword rich URL's, Titles, H1's and unique product descriptions. So now I want to look at building links that will boost our DA and PA's. We have over 2000 products on the store and around 130 categories/subcategories -and I would appreciate any views on where to start - My initial view is to get backlinks from the relevant manufacturer websites to the "shop by brand" page on our site related to these manufacturers - What other strategies should I look at? Thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Does the number of links on a page metric include repeated links?
Just wondering if the number of links on the page metric includes links that are repeated? So, if I had 100 links to one page would this count as 100 or 1 link?
Intermediate & Advanced SEO | | Cornwall
If it's the former does this mean more links to one page adds weight? Thanks0 -
Heavy Internal Linking Help
One of the sites I work on is a home improvement ecommerce website that does fairly well for its niche. One of the biggest problems that we're not sure how to adequately handle is a heavy internal linking issue. The homepage (http://www.fauxpanels.com/) has approx. 226 internal links which is mainly due to the navigation structure. There are far worse pages though (the Samples page http://www.fauxpanels.com/samples.php has over 800 internal links). For the most part, management doesn't want any massive changes to the navigation layout. The Top navigation bar has a number of dropdown menus when you hover, the Left Navigation Bar expands to show more choices, and the Bottom navigation bar in many instances is just repeats of links that can be found elsewhere. Also, the product links in the body of the page can be found linked in the Left Navigation. This is not what I would personally consider the best way to handle navigation but the Customer Service Department has gotten numerous calls and emails over the years about how much people love our navigation and how easy it is to find things. My thought was trying to lessen the amount of links by having things grouped more often into Category pages/hub pages where applicable so we can remove some of the links. We've also considered NoFollowing links but my understanding is that even if you NoFollow the link equity is still divided by the number of on-page links. So, any of you much more experienced SEOs have any idea how I can lessen the heavy internal linking without completely re-doing the site's navigation layout and not harming link equity, ranking, etc.? Or, conversely, would you consider having an average 200-300 internal links per page not to be a real issue given the positive effect it has apparently had on user experience?
Intermediate & Advanced SEO | | MikeRoberts0 -
Best Link Solicitation Email Structure - Link Building
Hello, What is the best thing to say when soliciting a link for link building. Say you're contacting a site with a resource section where your competitors are listed. What would you say to be the most persuasive. Thanks.
Intermediate & Advanced SEO | | BobGW0