Linking to Authorities
-
Hello,
I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking.
Does it help my ranking to link to appropriate authority sites?
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking.I am thinking about taking of all of these outgoing links and just link to my important pages.
Thank you,
Tyler
-
In my opinion,
Linking out to Business/Gov/Local authoritative sites can help built that trust in your brand, in the Eyes of the searcher. and Google will acquire these info about your site too. ( that u do exist and your are legit---> Trust)
For example BBB badge, NLA (national Limo association), FAA.gov, Local Chamber of commerce.
-
Hi Tyler...
I do not remember the exact definition of this, but to preserve all the juice on your site is not suggested by Google.
To answer to your doubt, I suggest you to find the answer reading this old but still very valid post by Randfish: http://www.seomoz.org/blog/5-reasons-you-should-link-out-to-others-from-your-website
-
Having outgoing links to authority sites, shows an indication of usefulness for the end user which Google is looking for, because Google wants what's best for the end user. We have heard that from Matt Cutts time after time.
So, furthermore, first, I would just test it, because you don't know till you test.
What I would personally say would be have a mix of both (links to authority and internal links), because if you have been following the SEOmoz blog, the post today (http://www.seomoz.org/blog/facebook-twitters-influence-google-search-rankings) actually talks about ranking factors at the end with a power point, and internal links were still deemed a very valuable part of on-site optimization. So, I would change half of the outbound links to internal links.
Once again, just test it, then you can draw the conclusion yourself for your site and niche.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links
Hi 64% of our links come from a .com website and only 30% from .co.uk. We only do business in the UK should I continue with the .com links as they are easier to source. Does this hurt my SEO efforts?
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Hammered by Spam links
When we moved from one host to another in Wordpress engine, we had this insertion weird redirect thing happen. We 410'd the page cgi-sys/movingpage.cgi, but it hit us hard in the anchors. If you go to ahrefs, we are literally all Asian in anchors text. Anybody have any suggestions, thank goodness it looks like it finally stopped. I am looking for creative ways to repopulate our back end with the right stuff. Any thoughts would be great! Heres a example: allartalocaltours.com/tumi-tote-401.html ↳customerbloom.com/cgi-sys/movingpage.cgi ↳www.customerbloom.com/cgi-sys/movingpage.cgi ↳lockwww.customerbloom.com/cgi-sys/movingpage.cgi
Intermediate & Advanced SEO | | mattguitar990 -
H3 Tags - Should I Link to my content Articles- ? And do I have to many H3 tags/ Links as it is ?
Hello All, On my ecommerce landing pages, I currently have links to my products as H3 Tags. I also have useful guides displayed on the page with links useful articles we have written (they currently go to my news section). I am wondering if I should put those article links as additional H3 tags as well for added seo benefit or do I have to many tags as it is ?. A link to my Landing Page I am talking about is - http://goo.gl/h838RW Screenshot of my h1-h6 tags - http://imgur.com/hLtX0n7 I enclose screenshot my guides and also of my H1-H6 tags. Any advice would be greatly appreciated. thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Too Many External Links A Problem
Client is thinking of adding a directory to an eCommerce site which users would find useful. It would help users find other services and vendors that are specific to the niche of products this site is selling. My only concern is it would create a number of external links to other sites. Even though they're related, would this diminish our standing with Google search?
Intermediate & Advanced SEO | | alrockn0 -
How many back links a day?
I am the owner of a very small business who can not afford a decent SEO company. So I am doing my SEO myself. I am producing good amount of content. But at the same time I am way behind my competition in back linking. Can you please let me know as a rule of thumb, how many external do-follow links a day I should make to be on the safe side? Thanks all
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Links in body text
From a purely SEO /link juice perspective, is there any benefit to linking from body text to a page that is in a pervasive primary navigation? The primary nav puts a link at the top of the HTML. With the tests done by members of this site, the "first link counts" rule negates the link juice value of a link in the body text if there is already a link in the nav. Now I've also seen the data on using hash tags to get a second or third link, but ignoring that, it would seem that links in the body text to pages in the nav have zero effect. This brings me to another question - block level navigation. If anchor text links pass more juice than links in the top navigation, why would you put your most coveted target pages in the top nav? You would be better off building links in the content, which would create a poor user experience. To me, the theory that anchor text links in the body pass more juice than links in the primary nav doesn't make any sense. Can someone please explain this to me?
Intermediate & Advanced SEO | | CsmBill0 -
Alternative links in the search results.
Hello, This is a short question Please look at this SERP screenshot: http://imgur.com/1EMen Who do they get the other links under their results. Cornel
Intermediate & Advanced SEO | | Cornel_Ilea0 -
I am SEO amameur and have bee adding links slowly to site. I cannot seem to increase my domain authority from 20 however, Anyone any advice please????
I updated meta tags on website 2/3 months ago and saw a significant improvements in rankings for keyowrds, however since then I have been dropping back down. I am wondering if this is because of low domain authoriyty. it is currentyly 20. www.babskibay.com
Intermediate & Advanced SEO | | babski0