How do I optimise my products for best results?
-
Hi
We have a number of products we want to optimise for example.
Barbeque Boss Double Oven Glove, Black
When performing keyword research, there are a number of generic terms such as, black oven gloves, barbeque boss and so on. Now i can write the page and optimise for these keyword phrases but I am not sure this is the right way about going for it, particularly if i have several products in the range that are "black oven gloves" or " double oven gloves"
How so i best structure my meta tags, meta description and descriptions? Should i just use the product title and optimise around this in the hope Google displays our page in any search queries containing words in this product title?
Any advice would be appreciated.
Thanks
Craig
-
Hi Greg,
That makes perfect sense and thank you. I have also been looking around at how and what our competitors are doing in terms of how the list the product, keywords they use etc so we can make sure we cover those as best as possible.
Everyone does things slightly different so time to have a play and see what works best i think
Thanks Again.
Craig
-
Hi Craig
Keep it structured in a silo by displaying your parents>children>Grand children and cousins and try not to include exact matches of children or parent keywords on the product pages meta tags.
An example would be.
website.com/shoes/ (this is the parent and lists all the children)
website.com/shoes/blue-shoes/ (this lists all the grand children)
website.com/shoes/blue-shoes/red-laces/ (this is the end of the hiarachy, but you can list related products (tap dance shoes etc)
Back to your question...
You want to keep it structured as best you can to keep Google happy, so try your best not to "canabilise" your pages (more than 1 page targeting the same keywords)
In your scenario, the http://www.towelsrus.co.uk/kitchen-oven-gloves/aztex/barbeque-boss-double-oven-glove-black_ct389bd182pd1968.htm is the end of the line (the grand child) so you dont want this page ranking for generic terms like "black oven gloves" (the page before this should rank for that) etc..
Search for keywords specific to the product, and if you cant find any, then just use the product name and or guess what people would search when looking for that specific product rather than using a generic term as this will cause more hassles than good.
Make a note of the keywords you find that fit Parent and children pages and optimize those pages for the more generic terms.
Make Sense?
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be best way to transition from mobile website to responsive
We have a mobile website (mobile.website.com) that mirror our desktop site (www.website.com) with +100 000 pages. We have an alternate tag on our desktop to our mobile site and a user agent detect that redirect mobile traffic to our mobile site Our mobile site is no index and has a canonical to our desktop. Everything works pretty well, the mobile website is not index and only show up in SERP when a user make a search from a mobile. Our main website is now responsive and we would like to kill our mobile site without compromising our traffic. We know that a slight speed change or content change can affect our traffic, what would be the best way to do that? Big bang: redirect all mobile URL to desktop, remove user agent detect and remove alternate tag on desktop Semi Big bang: remove user agent detect and remove alternate tag on desktop and see how the traffic react before redirecting Progressive: remove the user agent detect and the alternate tag on some section of the website to see how the traffic react Other ? Anyone has any experience with that? Thanks and let me know if anything is not clear.
Intermediate & Advanced SEO | | Digitics0 -
URL Spoof Issue in Search Results
Hello! We could use some assistance diagnosing an issue. In order to avoid asking a convoluted question, I will try to break it down below: 1. A random foreign site is hacked and a subdirectory is added that is completely irrelevant to the root. a). i.e. http://www.um.org/prom_dresses/ 2. http://www.um.org/prom_dresses/ is just a phishing prom dress page 3. When you search "prom dress shop", the website that used to rank first (for good reason) was www.promdressshop.com. 4. www.promdressshop.com's home page has now been replaced by: um.org/prom_dresses/ – who is using prom dress shop's title tag and meta description. How is it possible that this hacked page (on um.org) is not only ranking above us, but is also starting to replace www.promdressshop.com's pages in search results. We do not believe www.promdressshop.com has been hacked but are open to any ideas. Please let me know if you would like any additional info. Thanks in advance! new
Intermediate & Advanced SEO | | LogicalMediaGroup0 -
How to best serve images optimised for mobile devices in WordPress
Issue: Images too large for mobile devices in some articles, cannot be shrunk responsively, also should help reduce page size/improve site speed on small screen devices. I am thinking of switching depending on the user-agent, such as iPhone / Android devices and serving up an optimised, rediced size image. I envisage this working in the background / ie. hidden from authors so it is easy. Platform: WordPress Would like a solution or some feedback on people's experiences with this problem. No good plugins found that can handle this so would probably need to be custom coded, but no processing overhead, unless it is generated upon publication of article. Thanks peeps Keith H
Intermediate & Advanced SEO | | Greywood0 -
Product Tag Pages - Shopify
My website is Sportiqe.com. We sell t-shirts and use Shopify. We're finding that Google is assigning a higher than normal (normal being "1") page authority ranking on our product tag pages (ie - Products Tagged "knicks"). Would it make sense to do 301 redirects for these product tag pages to the Product pages we want to rank for? (ie - would we do a 301 redirect for a page called "Products Tagged 'Knicks'" to our "New York Knicks Shirts" page?) OR Would it make sense to change these Product Tag Page titles to another key term to have multiple search results (assuming that ordering the products in a different way would eliminate any Duplicate Page Content issues?) For example, renaming the page title from "Products Tagged Knicks" to "TAG NAME | Sportiqe Apparel" Appreciate any insight from the Moz community, Shopify store managers and fellow t-shirt enthusiasts.
Intermediate & Advanced SEO | | farmiloe0 -
How best to structure wordpress site.
I need help on how to structure my wordpress site to avoid duplicate content issues. Basically I have a main category page for each of my targeted keywords (about 12). From each of those though I want to create a category for each county in the uk and then about 15 towns within each county. This means I'm creating a LOT of categories. Eg: /plumbers/lincolnshire/lincoln x 15 other counties and towns /local-plumbers/cambridgeshire/cambridge x 15 other counties and towns (I have about 12 main keywords I'm going after) I'm basically creating a category for every town in the UK going after long tail keywords. What is the best way to manage this in wordpress? Advice from another question I posted on here is to write a unique category description for each one as the posts in each category are almost identical. The other problem here is I'm ending up with hundreds of links on a page. (They can't all be seen by the user as I'm using a drop down menu plugin). Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
Why does google not show my ecommerce category page when I have the same keywords for many products in the product title?
I have found that google removes the google serach listing of a category from my site (ecommerce) when products within the category have the same key words. I sell golf shirts and have a category called "Mens Golf Shirts" Within the category I have added many products but when the too many of the products say mens golf shirt my link on google gets removed. Before i had products named: FUNKTION Mens Short Sleeve Golf Shirt Red / Black but now I have had to change it to: FUNKTION Red / Black I can understand that they may see this a keyword stuffing but how do I get around this to ensure that each product can rank on google for mens golf shirt
Intermediate & Advanced SEO | | funktiongolf0 -
How do we get individual products to rank ?
Hi, We have a site that sells music and we have been researching SEO and things we can do to help SERPs. We have started on link building and have added links to the footer of our page We have friendly urls, meta tag description added to all products. My question is, Yes we can work on getting keywords to rank better in google, one of ours being buy cds. But when it comes to individual products these keywords and results are useless if people are searching for a CD by artist or title which most do as they know what they are looking for. How do i get better results for all these unique products ? One or more of our competitors constantly show up in first few results for nearly any CD search by artist or title, yet we cant seem to get anywhere near this type of result ? Thanks Chris
Intermediate & Advanced SEO | | PressPlayMusic0 -
Which is best structure for Multiple XML Sitemap?
I have read such a great blog posts on Multiple XML Sitemaps on following websites before a week. SEOmoz Distilled Google Webmaster Central Blog Search Engine Land SEO Inc I have created multiple XML sitemaps for my eCommerce website with following structure and submitted to Google webmaster tools. http://www.vistastores.com/main_sitemap.xml http://www.vistastores.com/products_sitemap.xml But, I am not satisfy with my second XML sitemap because it contain more than 7K+ product page URLs and looks like very slow crawling by Google! I want to separate my XML sitemap with following structure. With Root Level Category http://www.vistastores.com/outdoor_sitemap.xml http://www.vistastores.com/furniture_sitemap.xml http://www.vistastores.com/kitchen_dining_sitemap.xml http://www.vistastores.com/home_decor_sitemap.xml OR::: End Level Category http://www.vistastores.com/table_lamps_sitemap.xml http://www.vistastores.com/floor_lamps_sitemap.xml . . . . . . . etc.... So, Which is best structure for Multiple XML Sitemap?
Intermediate & Advanced SEO | | CommercePundit0