Content marketing for fake snow website

[SnowFX]

Hi there

I have taken control of a webshop that sells fake snow and winter effects products.

www.snowsupermarket.co.uk

I am going to start a blog & in addition to paid and organic search practices, what other content marketing ideas does anyone think could increase traffic.

Cheers,

Ben

[MarieHaynes]

You have endless possibilities for content!  Here are a few just off of the top of my head:

1. Facts about snow.  How do we know that every snowflake is different?  Why is every snowflake different?  What kinds of snow are there?  Why does some snow pack and and some doesn't?  You could either have a huge article section or have some cool infographics about snow that are likely to be shared.

2. Trivia about snow - what country gets the most snow?  What places has it snowed that usually never see snow at all?

4. Videos - You could put together so many cool pages about snow.  You could easily compile youtube videos and make pages like - Top Ten Tobogganing accidents, Coolest snowmen.  (There's another idea....pages and pages of ideas of things you could make out of snow....funny ways to make snowmen.), Top ten extreme skiing videos, top ten snowball fights.

I could go on and on.  Speaking of snowball fights, you could have pages on snowball fight strategies.  You could also have pages on cool ways to make snow forts.

Man...I want to change my niche to snow.

[Matt-Williamson]

I would create a how-to section with ideas and examples/guides of how to use your products. You could also create some videos of these.

I would also look at **integrating social media into your site, especially the homepage, **and building a following through the main social networks, possibly pushing offers and discounts exclusive to these. A good social following will allow you to put your new content in front of your social network and help gain more links from this.

I would also think of doing some sort of competition for people to create displays/use your decorations and snow, then post these on your site offering a prize to the winner.You would want to put a poll in place for these and encourage visitors to vote on their favourite.

Hope this helps!