Thoughts on my site structure? (And a quick thank you!)
-
I've learned a lot through this site (and the community built around it) about everything SEO related. It's been extremely helpful in helping us help others to learn that all people (even those with a "disability") deserve respect and integrity. (Wow, that's a lot of helps!)
So I wanted to give a quick thanks to everyone on this site who has helped, supported, and encouraged us. We really appreciate it.
One thing I've been trying to do on my site is look at my categories and over all site structure. I've pruned a lot of things from the menu bar; pruned away and tightened up the categories, and even rearranged the navigation of the site. As you can see, I have several drop down categories up top.
I wanted to see if I could get some feedback on how what I'm doing looks thus far, specifically as it relates to my categories / menus / navigation. Although any feedback you'd like to provide would be more than appreciated.
One thing I'm curious about (and not sure how to tackle it) is regarding the top most item in the main menus. For instance you'll see I have a top level category called "Down Syndrome Resources" which takes them to all of the posts in that category. Under that, there is a drop down menus that gives them other categories, and even some pages that fall under the topic of Down syndrome resources. I'm not sure if people would know the top most item is a link, or just look at the ones below it. (If that makes sense.)
(On a side note I have therapy as a category as well as parenting, the truth is those could all be sub-categories I guess since everything on my site pretty much could fall under "down syndrome resources." Maybe this is a huge FAIL I made when setting up my categories.)
I'm also not sure if I should use some sub-categories as well. For instance I have a main category for Therapy. Under that I have posts about speech therapy, physical therapy, and occupational therapy. Right now they are all grouped into therapy. Do you think I should use sub-categories on those 3 terms, leave as is, or perhaps another option?
Another question I have is regarding landing pages. It seems like I need to have a landing page for my top "key words." For example therapy. Now if you visit my /therapy you get the category index page, not a "landing page." Same would go for the sub-categories if I were to create them. So I'm not sure if I should make a new post or page naming it something else (maybe "Down syndrome therapy" another named "Down-syndrome-physical-therapy" etc) or something else. (Although therapy isn't really the keyword I want to rank for, I'm thinking more along the lines of children therapy, pediatric therapy, therapy for children with Down syndrome, etc. So maybe I need to rename my categories? I was going for shorter names, so I very well may have done this incorrectly.)
All of these questions are things I'm not to sure about, so I'd appreciate any feedback or advice you can give me. And since I'm learning, I could be doing things wrong that I don't even know to ask. So feel free to tell me what you see that's wrong, you won't hurt my feelings. I promise.
Thanks in advance.
-
Hi Noah's Dad,
Great site, I'd not seen it before but I'm very impressed and take my hat off to you.
See what you mean about the top most item in the main menus, and I imagine a large percentage of people wouldn't know to click on "Down Syndrome Resources". There's two ways to tackle it.
The first option would be to have another link in the drop down menu with either the same name or "All Down Syndrome Resources". From a usability point of view I'd lean towards that.
The other option would be to try and highlight the fact that the top menu text is a link. By convention most people associate underlined text with a link, so my suggestion would be that when someone hovers over it (or the submenu) to underline the top menu text.
With having sub-categories for Therapy I think that's a great idea. If you had a smaller site with less content it may not be worth worrying about, but both for SEO and simply to make it easier for visitors to find what they're looking for I think that's the best thing to do.
For category index landing pages I wouldn't change the structure that you have, just spice it up a bit. Having a blurb at the top followed by posts is a good way to do it, but the introductory text that you have at the moment is a bit hard to notice. On http://noahsdad.com/therapy/ for example the headline is a plain 'Archives For Therapy' and then the text colour is medium-grey on a grey background so it's easy for the eye to skim past it straight to the first post.
If for that introductory section you have the text on a white background with a catchy headline and maybe a picture, I think that'll make a world of difference.
That's about all I can think of for now but if I come up with anything else I'll let you know. In the meantime if you have any questions please let me know and I'll do my best to help.
Cheers,
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will There Be Much Impact When Moving Site To New Root Folder?
Hi, ok so I have a pretty big site that is located on my sever /root/current-folder/. I want to rebuild the site completely as it's using software that is out of date and not our main focus anymore (OpenCart). We want to move to a Wordpress platform, but want to have as little impact on the SEO as possible. Our current strategy is: List all URLs/Titles/Meta indexed with Google on current site Create new folder on the server /root/new-folder/ My question is... if I move to a new folder on the server (same TLD) and then re-route the TLD to go to this new folder, will there be more of an impact on SEO that if I start a fresh in the current folder? Thanks
Web Design | | Easigrass0 -
Competitor's new site ranking with out much keywords - How?
Hi all, One of our competitors have recently redesigned their website with new content. Now I can see much less keywords in the content. And page title also changed away from keywords. Still this is ranking at good position. How? Previously they used to have much landing pages with related keywords which some of them are missing now. Still I wonder why this website is ranking high? Thanks
Web Design | | vtmoz0 -
What causes rankings to drop while moving a site.
Hi, we recently moved a PHP based site from one web developer to another (switched hosting providers as well). Amidst the move our rankings drastically dropped and our citation and trust flow were literally cut in half as per Majestic SEO. What could have caused this sudden drop?
Web Design | | Syed_Raza0 -
SEO tricks for a one page site with commented html content
Hi, I am building a website that is very similar to madebysofa.com : means it is one page site with entire content loaded (however are commented in html) and by clicking on sections it modify the DOM to make specific section visible. It is very interesting from UX point of view but as far as I know, since this way most of my content is always commented and hidden from crawlers, I will loose points regarding SEO. Is there any workaround you can recommend or you think sites like madebysofa.com are doomed to loose SEO points by nature? Best regards,
Web Design | | Ashkan10 -
International SEO issues for multiple sites
We currently have 3 websites: oursite.co.uk oursite.fr oursite.ch We also own Oursite.com, and that URL currently redirects to Oursite.fr. We are considering a complete site redesign and a possible merge of the 3 sites. Assumptions: ** the 3 sites currently receive organic search traffic to varying degrees
Web Design | | darkgreenguy
** Oursite.ch is almost identical to Oursite.fr in terms of the site content
** Our target market is NOT the USA for English-language searches. It is the UK. With a re-design, we see our options as follows: Merge the 3 sites and make Oursite.com the "main site" and then have subfolders as follows: /uk /fr /ch Keep the 3 sites as they are. We see Option 1 as the best in terms of saving time when updating the site, and saving money paid to the site developers (1 site vs 3 sites). We see Option 2 as the best in terms of ability of the site to rank, as well as confidence of searchers when seeing our site in the search results (in other words, a person searching in France would be more likely to buy and/or submit a form on our site if they saw Oursite.fr vs Oursite.com/fr). I guess we're looking for some suggestions/guidance here. Are we missing any big issues? Does anyone have experience with an issue such as this? Thank you in advance...
-Shawn0 -
Wordpress SEO Change of Structure
Hi, I have a Wordpress SEO Question. I ran the SEOMOZ checker on my website and it discovered roughly 70 of my 250 blogs had a URL length problem. I have removed the year and month from the WP structure as I read elsewhere that it is not important. The blogs displayed as follows: domain.com/blog/2011/02/contents-of-the-blog and the new structure is: domain.com/blog/contents-of-the-blog I have resubmitted the new structure to Google Webmaster Tools XML and updating the on-page sitemap on my main site. My blog was cached on 25<sup>th</sup> October and seems to be caching every 7 days, my website cached on the 24th and I wonder if I should do any follow up work to ensure the content gets crawled properly. a) Individually 301 redirect the old URLs to the new. b) Individual Canonical links for each. c) Adding the old pages to the robots file and disallowing. Any advice would be greatly appreciated.
Web Design | | tdsnet0 -
What are some on-pg recommendations for a flash resort site?
One of my clients want to be index for all their pages but I am afraid the website may have difficulty since it is all in flash. The website is a luxury brand for resorts. The website is me.graficode.com/preprod/ and currently has 6 main subfolers for resorts. Please let me know what recommendations will help me organically. It is hard to add content which will cause probelms for headers and keyword density.
Web Design | | Melia0 -
Javascript changing URL - Thoughts?
So, our developer just created a player at the bottom of this site I work for. It's not really important what it is. The thing is, when you go to our home page now, the javascript changes the url from www.site.com to www.site.com/home It's not actually redirected or anything (no 301, it's just the javascript doing this), but I'm worried that if someone links back to our site they're going to surely pull that URL to point back to, which is wrong. Also, when you go to a category, the URL changes from www.site.com/category to www.site.com/home#category. Again, it's not a redirect but I'm still worried people will link back to this since it's on the entire site now... I'm suggesting that we turn off this new feature until we find a workaround. I just wanted to confirm with you guys that this is best. Thanks
Web Design | | poolguy0