My site goes from ranking at #7 to #18 back and forth, daily
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I am using a anonymous browser to check this, or different computers. Each day it changes from #7 on page one, to #18 on page two. This has been going on daily for two weeks. Anyone know why would this happen?
thanks
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Google test things from time to time and this something causes a fluctuation on few of the key terms and websites that are ranking for those key terms...I think you should be too much possessive about rankings and should not really check tit on regular basis...
I think you should stop thinking about this for few days and then you will notice the rankings stabled at one point... normally fluctuations are the market of the process so don’t take this too seriously.
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Firstly, I'd set up rank tracking so you don't have to worry about this on a daily basis. Use the SEOMoz campaign tracker, which will track your rankings on a weekly basis. You can also sign up for a free account at Authority Labs, Rank Ranger, or many other rank tracking tools out there.
Google may be trying to determine where your site should be ranked. They could be testing CTR rates on the various serps, and based on that determine how it should be ranked. Also, they could be having some crawl issues of your site, or some temporary link building or other signals that would be causing fluctuations. It could just also be a rather volatile SERP with a lot of movement.
Without knowing what the keyword is and the competitiveness of the SERP, it's hard to give you a 100% answer, but hopefully my questions will help steer you in the right direction of what to look at.
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