List of products, also on home
-
What happens with sites that have the complete list of products in the home page and in the "Products" section.
Would like to know your opinion as web developers and users and like SEO professionals.
I'm in duality like web developer, somehow my subconscience is telling me that is stupid to have it on both places... And the home page is getting nice results and comments from the users, so, would consider quitting the "Products" teaser view. But of course, eliminate the "Products" section is somehow... un natural....
And what happens with SEO, I read somewhere that it's not very good to have all the "rank" spread in so many links in the home page... I don't even understand it completely or neven sure they said rank or juice..., but it's something that is concerning me...
We are talking about 20 products, that can grow. I'm looking to have a better SEO, but also the UX is very important, even more than SEO (I know good UX is better SEO).
Thanks in advance to any contribution.
-
Take a spin through Fabio Ricotta's slide-deck from MozCon 2012. There are a number of E-Commerce examples for including products on other pages to increase conversions.
-
It would be great if you can share some real numbers here! This way members in this community can help you better with the ideas they have in their mind (two heads are better then one!)
looking forward for some DATA from you.
-
Yes... analyzing data would be the best way to start... will try to bring more information for tomorrow and paste it here so we could speak with real numbers.
Thanks!
-
Milos, not really sure about others but it is really tough for me to say anything about your specific case without having a look at your website.
To me every case in terms of UX is different but obviously its most depends upon users and how they have behaving on the website. Generally i think you should not focus on words but you have to look in to analytics to get some data in hand regarding what pages are most visited, how users are behaving on the website, how user behaviour is impacting sales and then come up to some decision about eliminating or changing any page of the website.
Even though you said people are engaging well with products on the home page you have to see what route most visitors choose to made a conversion and consider the changes accordingly.
The advice would be to discuss the website in detail with any SEO so that help can help you with different scenarios and possibilities...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reason for robots.txt file blocking products on category pages?
Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks
Web Design | | Frankie-BTDublin0 -
Hiding Out of Stock Products for Users
Hello I have a website having products out of stock. Right now they are not listed on the website but working with 200 status code and they are indexed in Google as well. I need to understand if they affect my website? is it negative for SEO? what would be the best way to handle out of stock products? what if they are out of stock for a long time and discontinue for future? how search engine treat those products? are they consider as hidden links as they are not accessible from website as google says every page should link from atleast one static page. Please advise
Web Design | | ShaunPhilips0 -
Any new tips on how to speed up re-listing after re-design?
A few things around re-designing an older but well performing site for search and retaining/ improving SEO value. Lots of effort has been put into content marketing and optimising individual pages on this site, it has a lot of links coming in from well-respected sites (but the domain name will remain the same so that shouldn't be an issue) so I'm very anxious about how the redesign will effect ranking, although the new site will be far more user friendly, beautiful, responsive where the old one is not and faster to load. Would really like to avoid the search engine drop when the site first goes live if at all possible- One idea on this was to make the new site live on another domain - .co.uk for example, whilst keeping the old site up on the .com for a month or so, then switching the records so the new site is then visible on .com and the .co.uk redirects to it. Does this sound at all sensible?! Also any more advice on how best to ensure the new site will do better, not worse for search is hugely appreciated. We have cut a lot of content to make it more user friendly and easy to find information. We will be making sure all old links are redirected to new site (but as there are fewer pages on new site, will it matter if 5 old URLS point to one new URL for instance?) Also what's the difference between 301 and 302 redirects! Thank you so much in advance, massively appreciated your time!
Web Design | | Emjmoz0 -
Ecommerce web design read more toggle vs menu link on home page and product pages
Hello, We have an Ecommerce store. We have a lot of content on the home page and product pages and we are going back and forth between which one to use between a toggle "Read More" "Show Less" toggle for each section and a anchor linked menu. We have long product pages We're thinking a read more toggle is more appropriate for category descriptions so that they can go at the top of the category and not take up space. But the read more toggle with lots of content scrolls the page down and doesn't scroll it back up when you hit "show less" We're leaning towards a linked menu for the home pages and product pages for this reason, but an accordion type set of toggles would look nicer. What do you recommend, and how have you set up your read more toggles if they have lots of info so that they are not confusing? Are there other options? ' Not looking for code (I can do that) I'm looking for ideas on the cleanest home page, category pages, and product pages when they have tons and tons of textual content. Wanting to trim it up and make it look compact and neat! Thanks!
Web Design | | BobGW0 -
My news site not showing in "In the news" list on Google Web Search
I got a news website (www.tapscape.com) which is 6 years old and has been on Google News since 2012. However, whenever I publish a news article, it never shows up "In the news" list on Google Web Search. I have already added the schema.org/NewsArticle on the website and have checked it if it's working or not on Google structured data testing tool. I see everything shows on on the structured data testing tool. The site already has a news sitemap (http://www.tapscape.com/news-sitemap.xml) and has been added to Google webmaster tools. News articles show perfectly fine in the News tab, but why isn't the articles being shown on "In the news" list on the Google web search? My site has a strong backlink background already, so I don't think I need to work on the backlinks. Please let me know what I'm doing wrong, and how can I get it to the news articles on "In the news" list. Below is a screenshot that I have attached to this question to help you understand what I mean to say. 1qoArRs
Web Design | | hakhan2010 -
Is it still necessary to have a "home" page button/link in the top nav?
Or is it not necessary to have a "home" tab/link because everybody by this time knows you can get to the home page by clicking on the logo?
Web Design | | FindLaw0 -
Too Many Outbound Links on the Home Page - Bad for SEO?
Hello Again Moz community, This is my last Q of the day: I have a LOT of outbound links on the home page of www.web3.ca Some are to clients projects, most are to other pages on the website. Can reducing this to the core pages have a positive impact on SEO? Thanks, Anton
Web Design | | Web3Marketing870 -
Two home pages?
One of my campaigns shows duplicate page content for domain xxx and xxx/index. There is only one index (home) page, so why does it report on two?
Web Design | | Beemer0