How to increase your Domain Authority
-
Hi Guys,
Can someone please provide some pointers on how to best increase your Domain Authority??
Thanks
Gareth
-
Great answer - thank you justin!
-
Great thank you
-
Domain authority is one of the most difficult metrics to influence.
Good quality inbound links from sites with good domain authority and mozTrust is one of the biggest factors in increasing domain auth, therefore you should consider the following....
1. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth.
2. Ensure you are listed with the "good" directories such as DMoz, Yelp, Yahoo etc, these are no where near as powerful in terms of link juice as they once were, but you should still be on them.
3. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't try and keyword stuff anchor text)
4. Use tools such as SEOmoz's newly acquired followerwonk to find influencers in your industry who are likely to be interested in your site and connect and interact with them to see if you can get them to link/retweet your content.
Of the above the biggest gain for the least amount of work is likely to be item 2, registering with directories, but sadly there is no magic bullet for increasing domain auth, but then again, if there was, everyone would be doing it!!
You may also want to check out the SEOmoz explanation of "what is domain authority?" for an indepth explanation of how domain auth is calculated.
http://www.seomoz.org/learn-seo/domain-authorityHope that helps
Justin
-
Domain authority is slightly like an average page rank on your whole site try to build up quality backlinks on pages that have a low page authority as well as continue to build domain popularity on social sites
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Buying a domain to 301 redirect for increased rankings
A large competitor has recently purchased a large marketing company that specializes in their industry. As a part of this acquisition they obtained ownership of www.digitalsherpa.com, which is now 301 redirecting some 50K links to www.costar.com/. When I did a site:www.digitalsherpa.com search all of the origin URLs had title tags from the costar site in place of their own. My question is: Does this violate Google spam guidelines? search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=site%3Adigitalsherpa.com&oq=site&aqs=chrome.0.69i59j69i57j69i65j69i60j0l2.1919j0j7
Technical SEO | | Reis_Inc.0 -
Blogspot domains - giving me a manual action
So some agency did horrendous article submissions on mass in 08/09. Since I have been tidying this up by manually getting the domains removed in our back-link profile. Some however i just cannot get rid of. Recent penguin update obviously penalised me for this, so i disavowed the rest i could not remove and did a reconsideration request. The reply from Google was still that it violates guidelines and it used 3 blogspot domains (which no crawler i used had previously found) as examples. Now there is NOONE at Google to contact about this and the sites are abandoned, so they just sit there doing damage. I will ofcourse add these to the disavow but can i disavow the whole of blogspot.com ? What if all are in the disavow but they still use it against us in the reconsideration request and i cannot remove them as noone to contact at Google? Really appreciate the help, thanks, 2 years of hell tidying up bad agency work!
Technical SEO | | pauledwards0 -
Linking root domains and youtube
All of my competitors have high linking root domains from youtube and our isn't showing up although we have 1.5 million views to youtube. I tried adding our URL to the videos but it hasn't recognized as a linking root domain. What should I do?? There's a ton of SEO juice here I want to tap into! watch?v=GTXFRTY4CCA&list=UUOcfF9LAHKedNSyk-gk5xDw&index=28
Technical SEO | | tonymartin0 -
Best strategy for redirecting domain authority from an acquired site...?
Hi all, I'm an in-house for a company that made several acquisitions last year prior to my starting. I'm just now hearing about several loose-ends websites that belong to companies that have been absorbed by us. The question is how to best approach the task of utilizing that site's domain authority to our site's benefit. There is already a link to the homepage in the header of the site in question (our logo's right under theirs) so we're already getting some linkjuice. Looks like the whois information never changed. Here are the options I'm considering: 1. Blanket redirect (all of their pages there into our home page) - not ideal. 2. Targeted redirect (try to "connect the dots" between content pages with similar subjects/keyword relevance - better than #1, but is it worth the extra effort? 3. More linking (add more strategically placed and keyword optimized links back to our site) - also more work, but certainly do-able if the consensus is to leave the site up. 4. Any other suggestions? Thanks for your help everyone!
Technical SEO | | TGViaWest0 -
Domains and subdomains
When I started a campaign for my message, I got the message: "We have detected that the domain www.vamospaella.com and the domain vamospaella.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I wasn't sure whether I had said it was a subdomain when in fact it was a domain (or the other way round), so I started another campaign for the same website using the other option and the message didn't come up. However, I still don't understand what you meant by this and whether it's an issue. When I search for my website in Google, it shows as vamospaella.com when other websites come up as www. and then their domain name. If it is a problem, is it to do with my hosting package and how it's set up or is it to do with my local site on my computer? I did ring my web host, 1&1, but they said they couldn't see a problem. Please can you let me know how I can resolve this as my ranking is still quite low in Google and I'm not sure why. If it is because of "twin domains", then will Google see my content as duplicated and keep me low in their rankings? I'm new to SEO and not a website novice, so please answer in lay terms! Thanks Melissa
Technical SEO | | melissa10 -
301 redirect domain to page on another domain
Hi, If I wanted to do a 301 permanent redirect on a domain to a page on another domain will this cause any problems? Lets say I have 4 domains (all indexed with content), I decide to create a new domain with 4 pages, one for each domain. I copy the content from the old domains to the relevant page on the new domain and set it live. At the same time as setting the new site live I do a 301 permanent redirect on the 4 domains to the relevant pages on the new domain. What happens if Google indexes the new site before visiting the redirected domains, could this cause a duplicate content penalty? Cheers
Technical SEO | | activitysuper0 -
How do i deal with duplicate content on the same domain?
I'm trying to find out if there's a way we can combat similar content on different pages on the same site, without having to re write the whole lot? Any ideas?
Technical SEO | | indurain0 -
External Links from own domain
Hi all, I have a very weird question about external links to our site from our own domain. According to GWMT we have 603,404,378 links from our own domain to our domain (see screen 1) We noticed when we drilled down that this is from disabled sub-domains like m.jump.co.za. In the past we used to redirect all traffic from sub-domains to our primary www domain. But it seems that for some time in the past that google had access to crawl some of our sub-domains, but in december 2010 we fixed this so that all sub-domain traffic redirects (301) to our primary domain. Example http://m.jump.co.za/search/ipod/ redirected to http://www.jump.co.za/search/ipod/ The weird part is that the number of external links kept on growing and is now sitting on a massive number. On 8 April 2011 we took a different approach and we created a landing page for m.jump.co.za and all other requests generated 404 errors. We added all the directories to the robots.txt and we also manually removed all the directories from GWMT. Now 3 weeks later, and the number of external links just keeps on growing: Here is some stats: 11-Apr-11 - 543 747 534 12-Apr-11 - 554 066 716 13-Apr-11 - 554 066 716 14-Apr-11 - 554 066 716 15-Apr-11 - 521 528 014 16-Apr-11 - 515 098 895 17-Apr-11 - 515 098 895 18-Apr-11 - 515 098 895 19-Apr-11 - 520 404 181 20-Apr-11 - 520 404 181 21-Apr-11 - 520 404 181 26-Apr-11 - 520 404 181 27-Apr-11 - 520 404 181 28-Apr-11 - 603 404 378 I am now thinking of cleaning the robots.txt and re-including all the excluded directories from GWMT and to see if google will be able to get rid of all these links. What do you think is the best solution to get rid of all these invalid pages. moz1.PNG moz2.PNG moz3.PNG
Technical SEO | | JacoRoux0