Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Getting Pages Indexed That Are Not In The Main Navigation
-
Hi All,
Hoping you can help me out with a couple of questions I have. I am looking to create SEO friendly landing pages optimized for long tail keywords to increase site traffic and conversions. These pages will not live on the main navigation.
I am wondering what the best way to get these pages indexed is? Internal text linking, adding to the sitemap? What have you done in this situation?
I know that these pages cannot be orphaned pages and they need to be linked to somewhere. Looking for some tips to do this properly and to ensure that they can become indexed.
Thanks!
Pat
-
Yep, that'll work!
-
Hi Kristina,
Thanks for the help! I have a question around your second bullet point. So our TLD is rapid7.com. Right now we have pages that are rapid7.com/product/etc. I was thinking that these long tail seo pages would just be something like www.rapid7.com/long-tail-keyword/. Does this make sense or are you saying that this should be done differently?
Thanks again!
Pat
-
Hi Pat,
You're right on track: you should get those long tail optimized landing pages indexed by linking to them from your already-indexed webpages and by submitting an XML sitemap to Google and Bing. And, of course, external links are a plus in any situation.
A few things to keep in mind:
- Those internal links should use the long tail keywords you're targeting as the linking text
- Make sure to fit these new pages into the existing URL structure, but don't add too many subdirectories. If you use the URL www.website.com/folder1/folder2/folder3/folder4/long-tail-keyword, the keyword in the URL won't be nearly as helpful for rankings.
- It might help to submit a sitemap to Google that only includes those long tail keywords. Google Webmaster Tools will give you the number of URLs in your sitemap and the number of those URLs that are indexed but won't specifically tell you which URLs aren't indexed. If you submit a sitemap with just long tail keyword pages, you'll be able to quickly see approximately how many of your long tail optimized pages are indexed.
Good luck!
Kristina
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indexed pages
Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?
Technical SEO | | muzzmoz1 -
Does Google index internal anchors as separate pages?
Hi, Back in September, I added a function that sets an anchor on each subheading (h[2-6]) and creates a Table of content that links to each of those anchors. These anchors did show up in the SERPs as JumpTo Links. Fine. Back then I also changed the canonicals to a slightly different structur and meanwhile there was some massive increase in the number of indexed pages - WAY over the top - which has since been fixed by removing (410) a complete section of the site. However ... there are still ~34.000 pages indexed to what really are more like 4.000 plus (all properly canonicalised). Naturally I am wondering, what google thinks it is indexing. The number is just way of and quite inexplainable. So I was wondering: Does Google save JumpTo links as unique pages? Also, does anybody know any method of actually getting all the pages in the google index? (Not actually existing sites via Screaming Frog etc, but actual pages in the index - all methods I found sadly do not work.) Finally: Does somebody have any other explanation for the incongruency in indexed vs. actual pages? Thanks for your replies! Nico
Technical SEO | | netzkern_AG0 -
Is it better to use XXX.com or XXX.com/index.html as canonical page
Is it better to use 301 redirects or canonical page? I suspect canonical is easier. The question is, which is the best canonical page, YYY.com or YYY.com/indexhtml? I assume YYY.com, since there will be many other pages such as YYY.com/info.html, YYY.com/services.html, etc.
Technical SEO | | Nanook10 -
Sitemap indexed pages dropping
About a month ago I noticed my pages indexed from my sitemap are dropping.There are 134 pages in my sitemap and only 11 are indexed. It used to be 117 pages and just died off quickly. I still seem to be getting consistant search traffic but I'm just not sure whats causing this. There are no warnings or manual actions required in GWT that I can find.
Technical SEO | | zenstorageunits0 -
Getting a video displaying a lightbox indexed
We have created a video for a category page with the goal of building links to the page and improving the conversion rate of visitors to the page. This category is Christmas oriented so we want to get the video dropped in ASAP. Unfortunately there was a mixup with our developer and he created a lightbox pop-up to display the video on the category page. I'm concerned this will hurt our ability to get the video indexed in Google. Here was his response. Is what he says here true? "With the video originally being in lightbox the iFrame Embed was enough since the video can't be on the page, it would have to be hidden on the page which is ignored by Google. The SEO would be derived from modifying the video sitemap to define the category page as the HTML page for the Wistia video and Google will make the association. The sitemap did all the heavy lifting, the schema markup did not come till later so it had no additional affect on Google other then to re-enforce the sitemap." Thanks for your help!
Technical SEO | | GManSEO0 -
Determining When to Break a Page Into Multiple Pages?
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
Technical SEO | | ProjectLabs1 -
Redirecting Entire Microsite Content to Main Site Internal Pages?
I am currently working on improving site authority for a client site. The main site has significant authority, but I have learned that the company owns several other resource-focused microsites which are stagnant, but which have accrued significant page authority of their own (thought still less than the main site). Realizing the fault in housing good content on a microsite rather than the main site, my thought is that I can redirect the content of the microsites to internal pages on the main site as a "Resources" section. I am wondering a: if this is a good idea and b: the best way to transfer site authority from these microsites. I am also wondering how to organize the content and if, for example, an entire microsite domain (e.g. microsite.com) should in fact be redirected to internal resource pages (e.g. mainsite.com/resources). Any input would be greatly appreciated!
Technical SEO | | RightlookCreative1 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0