Include Product Price in Rich Snippet?
-
Should price be included in rich snippets?
Is there any research supporting inclusion or exclusion of prices in snippets?
-
Yes, it displays pricing information in your listings as seen here.
If you are asking if it's worth doing it, ROI wise, then yes. It makes your listing stand out more. There is the argument that competitors might have a lower price listed in the meta data, but organic listings aren't really used for price comparison. That's what apps / Google Shopping is for. You'd be surprised at how few online stores are even showing this meta data, anyway.
In addition, Google isn't the only service using the meta data. You will also get included in shopping apps that crawl this data.
As far as hard numbers, I don't have that or know of blogs that have published similar data. Including meta information overall has increased CTR in my experience, though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mass uploading low quality product pages
Hi Mozzers! I have a question on mass uploading low quality product pages We have a huge catalogue of products and our product managers are looking to mass reference 17,000 new products quickly on the website. Obviously, this will mean content will somehow have to be made unique - which would take a huge amount of resource. Apart from this issue, will adding this many new product pages in one go be bad for SEO? If we also do manage to make the content unique, but not high quality - we'll have 17,000 new low quality product pages - will this reduce our domain authority? Becky
Intermediate & Advanced SEO | | BeckyKey1 -
Google pulling brand snippets from only some of my pages. Different settings or are they just being selective?
Hi, Moz community For some of the category-pages, Google is showing some of the brands in the SERP, like this: http://www.screencast.com/t/62wldbwc
Intermediate & Advanced SEO | | Inevo
This is the page-url: https://www.gsport.no/sport/loep/lopeklaer/loepebukse For other category-pages that seemingly is built with similar code and settings, Google doesn't show brands in the snippet: http://www.screencast.com/t/zU9cg7odf
The page-url: https://www.gsport.no/sport/loep/lopeklaer/loepejakke This all begs the questions:
If the two pages contain the same code/html in terms of schema.org / rich snippets, why is Google choosing to display the brands in the SERP for only one of them? And is there something I can do in order to make them display the brands for all my pages? Thank you
Sigurd Bjurbeck, INEVO (digital agency)0 -
With the New Panda update supposedly only weeks away, is it wise to No Index my products I have not had time to rewrite the product descriptions for ?
Hi Mozzers, I read on SEJ yesterday than apparently the Panda update was due in the 2 - 4 weeks. I still have a large of my products which I have not got around to rewriting unique product descriptions for. I know these product descriptions are duplicated on other affiliate sites so do it think it in light of the panda update coming , would it wise to put a NO INDEX Meta tag on these product pages until I get around to rewriting the descriptions. That way, I may not hit my Panda and it will buy me a bit more time. Just an idea , but thought I'd run it by. thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Should you include domain / brand in Meta Title
Hello, I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together! 1MR Vortex by BPI Sports - $Company_Name OR 1MR Vortex by BPI Sports - Pre Workout Supplement Thanks!
Intermediate & Advanced SEO | | 6thirty0 -
Dealing with Redirects and iFrames - getting "product login" pages to rank
One of our most popular products has a very authoritative product page, which is great for marketing purposes, but not so much for current users. When current users search for "product x login" or "product x sign in", instead of getting to the login page, they see the product page - it adds a couple of clicks to their experience, which is not what we want. One of the problems is that the actual login page has barely any content, and the content that it does carry is wrapped around <iframes>. Due to political and security reasons, the web team is reluctant to make any changes to the page, and one of their arguments is that the login page actually ranks #1 for a few other products (at our company, the majority of logins originate from the same domain). </iframes> To add to the challenge - queries that do return the login page as #1 result (for some of our other products) actually do not reference the sign-in domain, but our old domain, which is now a 301 redirect to the sign-in domain. To make that clear - **Google is displaying the origin domain in SERPs, instead of displaying the destination domain. ** The question is - how do we get this popular product's login page to rank higher than the product page for "login" / "sign in" queries? I'm not even sure where we should point links to at this point - the actual sign in domain or the origin domain? I have the redirect chains and domain authority for all of the pages involved, including a few of our major competitors (who follow the same login format), and will be happy to share it privately with a Moz expert. I'd prefer not to make any more information publicly available, so please reach out via private message if you think you can help.
Intermediate & Advanced SEO | | leosaraceni0 -
Proper way to include Location & Zipcode Keywords
I have a client that is insisting that I add a list of approximately 50 cities and 80 zipcodes that their business serves within the keyword meta tag. Based on what I have been reading this will do absolutely nothing to help improve their search ranking. What would be the proper way today to let inform search engines of the geolocations a business serves?
Intermediate & Advanced SEO | | mmurphy0 -
Production and Priority Issue for SEO and Website Usability
I am a NOVICE .........My website is about 4 months old. My developer/programmer only has 4-6 hours of work a week so it is going to take 4 months to finish two weeks of work. So I have to prioritize the things that are best for SEO (Our architecture is PHP,Apache and Zend) .** If you are interested I would be curious to how you would prioritize some or all of these. Or at least as many as you can until you get bored.** 1. Optimizing Cart/Conversion - 7 hrs - (Extremely low conversion rates)
Intermediate & Advanced SEO | | Boodreaux
2. Optimizing Speed for usability -10+ hrs (Very slow on initial load time) 10-14 sec
3. Filling in all Titles and Metadata - 2 hrs
4. Contact persistence with cookie...enter data only once. - 2 hrs
5. Social panels for sharing content - 3 hrs
6. Custom notifications for those who opt in. for updates - 5 hrs
7. Shorten 12 key URL's and optimize with key words - 3 hrs (I rank this very high)
8. Install Wordpress Blog - 5-10 hrs
9. RSS Feed - 5 hrs ( Run a feed real time on side of page)
10. Create Content Management System for me - 20 hrs (So I can make changes)
11. Keywords for H-1 Tags - 1 hr
12. At tag for images - 1 hr
13. Use of bold /italics - 2 hrs
14. Canonical tag in head - 3 hrs Any expert advice will be greatly appreciated. Boodreaux PS After studying SEO for 1 month I think the priorities should be #7,#3, #2, #1, #5 (on landing pages) #11, #12,#6, #4, #13, #14, #8, #9, #100 -
Where to Include Mobile Version of Site in Sitemap
Hey All, I just did a mobile version of my site and was seeking some guidance on where to put it in the sitemap. Do i need an entirely new sitemap, or do i just add to my existing .xml Thanks!
Intermediate & Advanced SEO | | JordanGreve0