Need advice on search listings and link building
-
Search results on my keyword (engraved wedding glasses) produces several pages of linked domains. (My domain is giftthings.net) Some are good. And admittedly, some are not so good. My question then is simply, why does seomoz link analysis show such a small number of links? And the second part of my question is, "Is there some sort of "magic number", some sort of thresh hold that triggers Google's interest? With a link list that is small but growing, am I missing something in my concern that I'm not moving up in the search listings? I've written a few articles, continuing my work on link building but I remain buried in the search results.
-
Ok. I'll get to work on it. Thanks again.
-
well... sorta...
your best bet is to move the blog over so it's on the same domain name as the store... that way, as you build useful content, if/when that content gets links, they're coming to the same root domain.
and i wouldn't really suggest making the blog the home page of the main URL. You need more content there, but that's not the solution.
either way, you definitely need to work on the content on your site. Do your keyword research, figure out what you're targeting, and optimize the site for your terms. Doesn't really matter that the business name doesn't have search volume, you'll be targeting terms that DO have volume.
and if your blog is all on the same domain, you can send all your traffic to the same root domain - instead of sending traffic to your blog, that's not necessarily going to continue over to your site.
-
I see what you're saying Greg. And I agree. Actually, I had thought about making the blog the home page already. My only concern is that that name "personally engraved gifts" has no search volume, no traffic.
So you're saying just focus on developing the blog? And do links to the store?
-
Could you please explain a little about organic (looking) link profiles. I really thought my anchor text should match my keywords.
-
Wow. Thanks everyone. Looks like I've been wasting a lot of time. Not giving up but I see I needed direction. Again, I appreciate the responses.
-
Hi Ben,
Just to clarify, our bot is not identical to Google. We don't crawl as many pages as Google does, and don't have the server farm that they do. We crawl in a similar manner, but we may see some links Google doesn't index/count, and Google certainly indexes and counts links we don't see.
-
Hi Ahmad,
-
I would go out on a limb and say OSE crawls just like Google, so if your links aren't counted in OSE they, are not being counted by Google.
-
"Is there some sort of "magic number"
No.
Watch this video, it is what you need to focus on to rank well!
Full Length Sample Video
-
-
Ahmad -
I would definitely suggest working on your overall SEO strategy. A quick look at OSE shows that you only have 6 domains linking to you, and one of those is just a comment on a blog post that's not related to anything wedding. Also, other than the items on your site, your site has almost no content. You don't have the phrase "engraved wedding glasses" on your home page anywhere except the single text link... and on the page for "engraved wedding glasses" you have it in the title tag (good), at the end of your H1 (it'd be better if it were first), and a single time in the page text (which is only a few short sentences).
If your goal is to sell a ton of engraved wedding glasses, you need to create a lot more content on your site about engraved wedding glasses. If it's your biggest push, you should definitely optimize your home page for that term as well.
As far as links go, you'll need to work on getting more links, and if you're going to stick with the current strategy, those links should point to the "engraved wedding glasses" page instead of your home page.
I see you've got a blog - you might want to consider setting up your blog to be on your primary domain name - that way, any links you get will count towards your primary URL instead of a completely separate one. Also, you need to write some posts about "engraved wedding glasses" and why people need them (and why they should buy yours). Currently, your blog doesn't even have data in OSE, which leads me to guess that there aren't any quality inbound links there either. Linking from your blog to your site won't matter if the blog doesn't have any authority or relevance.
-
Hey Ahmad,
OSE (open site explorer) only shows links from the more reputable sites and does not show links from low quality sources another reason could simply be that Roger (the SEOMoz crawler bot) has not yet crawled sites with your links on.
You should attempt to build an organic (looking) link profile... If all your links are anchor text for "engraved wedding glasses" it looks unnatural and spammy.
There is no golden number of links that triggers googles algo, but don't build stupid amounts in one go, a few per day should be fine I'd say no more than 20 and ideally gradually increase more per day as your site authority grows.
If you are asking why your ranking has not increased... My answer would be due to the quality of your inbound links, most are from low quality forums, directories or low authority sites.
The quality of the inbound link matters greatly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Deleting Tags Properly - Advice Needed
I have over 18,000 tags. Needless to say, most of them are relatively useless to the user and generate no traffic, while cluttering the site. (I use Wordpress.) My plan is to delete tags, but I want to do so safely as to not accumulate website errors. (Tags pages are noindexed.) What process should I take here? Here was my basic plan (any help is appreciated). 1. Find irrelevant tags that are connected with hardly any posts. 2. Go into the post, and remove said tag. 3. Now, with a tag having a 'count' of 0, I go into Tags, and delete it. Safe, right? But now it seems those tag pages just turned into 404s "Uh-oh...Page not found!" Where do I go from here? Create 410's? Thanks Mike
Technical SEO | | naturalsociety0 -
Worried About Broken Links
In Wordpress, I'm using a plugin called Broken Link Checker to check for broken links. Should I be worried about/spend time fixing outbound links that result in: 403 Forbidden -Server Not Found -Timeout -500 Internal Server Error -etc. Thanks for your help! Mike
Technical SEO | | naturalsociety3 -
Multilingual Sitewide Links
Multilingual links in the footer section is being counted as backlink and we are getting tons of backlinks from all the 7 lingual websites. Is there a solution where we eliminate these links and still having the option to navigate to other lingual pages? vr24NAv
Technical SEO | | comfortclick0 -
Disavow links and domain of SPAM links
Hi, I have a big problem. For the past month, my company website has been scrape by hackers. This is how they do it: 1. Hack un-monitored and/or sites that are still using old version of wordpress or other out of the box CMS. 2. Created Spam pages with links to my pages plus plant trojan horse and script to automatically grab resources from my server. Some sites where directly uploaded with pages from my sites. 3. Pages created with title, keywords and description which consists of my company brand name. 4. Using http-referrer to redirect google search results to competitor sites. What I have done currently: 1. Block identified site's IP in my WAF. This prevented those hacked sites to grab resources from my site via scripts. 2. Reach out to webmasters and hosting companies to remove those affected sites. Currently it's not quite effective as many of the sites has no webmaster. Only a few hosting company respond promptly. Some don't even reply after a week. Problem now is: When I realized about this issue, there were already hundreds if not thousands of sites which has been used by the hacker. Literally tens of thousands of sites has been crawled by google and the hacked or scripted pages with my company brand title, keywords, description has already being index by google. Routinely everyday I am removing and disavowing. But it's just so much of them now indexed by Google. Question: 1. What is the best way now moving forward for me to resolve this? 2. Disavow links and domain. Does disavowing a domain = all the links from the same domain are disavow? 3. Can anyone recommend me SEO company which dealt with such issue before and successfully rectified similar issues? Note: SEAGM is company branded keyword 5CGkSYM.png
Technical SEO | | ahming7770 -
Site is not displaying in Search Engines
My site is www.deoveritas.com it is in magento framework and it has a blog section in wordpress. When I enter Site:www.deoveroitas.com in google it shows all blog links in search result. The homepage and other innerpages are not getting displayed in search results at all. I even tried searching for www.deoveritas.com/about-us and it displays blogs in result. Checked Google webmaster fetch as google and it was index and successful. Can you please help me with this. Is my site de-indexed or banned by Google? the same issue is on Bing and Yahoo search engines too. Please help Thank you.
Technical SEO | | tpt.com0 -
Remove Links or 301
Howdy Guys, Our main site has been hit pretty hard by penguin and we are just wondering what steps we should now take. For the past 2 months we have been working through our back link profile removing spammy / un-natural links, we have documented everything in a spreadsheet... We recently submitted a reconsideration request to Google and they have now responded saying we still have bad links. I'm just wondering would be it easier just to 301 redirect our site to another TLD we have for our main site? Or Do we keep working through our links 1 by 1 and removing them? Has anyone had any success in 301ing? Thanks, Scott
Technical SEO | | ScottBaxterWW0 -
Redirecting broken incoming links
I have a number of 404s happening on my site due to other websites incorrectly linking to my content. Perhaps they typed the word wrong, or their software did. Here are some examples from webmaster tools: learn/ingredie.. shop/accessories_and_extras/professional.. lore/idx.php.. learn/step_by_step_instruc shop/prod shop/product lore/email_ As you can see, none of those are actual pages - but truncated URLs of actual pages. Should I find a way to redirect these pages - or let them 404? Thanks!
Technical SEO | | dreadmichael0