Sites with dynamic content - GWT redirects and deletions
-
We have a site that has extremely dynamic content.
Every day they publish around 15 news flashes, each of which is setup as a distinct page with around 500 words. File structure is bluewidget.com/news/long-news-article-name. No timestamp in URL.
After a year, that's a lot of news flashes. The database was getting inefficient (it's managed by a ColdFusion CMS) so we started automatically physically deleting news flashes from the database, which sped things up.
The problem is that Google Webmaster Tools is detecting the freshly deleted pages and reporting large numbers of 404 pages. There are so many 404s that it's hard to see the non-news 404s, and I understand it would be a negative quality indicator to Google having that many missing pages.
We were toying with setting up redirects, but the volume of redirects would be so large that it would slow the site down again to load a large htaccess file for each page.
Because there isn't a datestamp in the URL we couldn't create a mask in the htaccess file automatically redirecting all bluewidget.com/news/yymm* to bluewidget.com/news
These long tail pages do send traffic, but for speed we only want to keep the last month of news flashes at the most.
What would you do to avoid Google thinking its a poorly maintained site?
-
Get someone to look at the database queries in coldfusion. Unless you have tens of millions of flashes it should be able to handle it on even a reasonably modest server for your traffic levels. It doesn't sound like it should be taxing.
However it sounds like your problem is some badly structured queries. The good news though is that this is probably quicker and easier too fix than upgrading hosting, coding new removal behaviour or any other "work-around"
What would you do to avoid Google thinking its a poorly maintained site?
Sorry to sound glib, but the answer is "maintain it better".
-
Well, to be honest Chris, It is a poorly maintained site. I mean deleting the past news is not at all the solution... I guess the right solution is to work on hosting side and enhance the data base or else the problem will be continuous.
If you are going to use too many redirections this will cause another problem and at the same time will slow down your website speed.
Actually 404s are generating because the URL is available in Google index but there is no page on your website available against it and this causes a 404... The easy way is to reduce 404 is to send a removal request to Google from Google webmaster tool.
And for future... instead of removing pages you should try investing on database and better hosting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content From API - Remove or to Redirect ?
Hi Guys,
Intermediate & Advanced SEO | | PaddyM556
I am working on a site at the moment,
Previous developer used a API to pull in HealthCare content (HSE) .
So the API basically generates landing pages within the site, and generates the content.
To date it has over 2k in pages being generated.
Some actually rank organically and some don't. New site being launch: So a new site is being launched & the "health advice" where this content used to live be not included in the new site. So this content will not have a place to be displayed. My Query: Would you allow the old content die off in the migration process & just become 404's
Or
Would you 301 redirect the all or only ranking pages to the homepage ? Other considerations, site will be moved to https:// so site will be submitted to search console & re-indexed by Google. Would love to hear if anyone had similar situation or suggestions.
Best Regards
Pat0 -
Duplicate content, the distrubutors are copying the content of the manufacturer
Hi everybody! While I was checking all points of the Technical Site Audit Checklist 2015 (great checklist!), I found that the distrubutors of my client are copying part of the content to add it in their websites. When I take a content snippet, and put it in quotes and search for it I get four or five sites that have copied the content. They are distributors of my client. The first result is still my client (the manufacturer), but... should I recommend any action to this situation. We don't want to bother the distributors with obstacles. This situation could be a problem or is it a common situation and Google knows perfectly where the content is comming from? Any recommendation? Thank you!
Intermediate & Advanced SEO | | teconsite0 -
Delete or not delete old/unanswered forum threads?
Hello everyone, here is another question for you: I have several forum postings on my websites that are pretty old and so they are sort of "dead discussion" threads. Some of those old discussion threads are still getting good views (but not new postings), and so I presume may be valuable for some users. But most of them are just answers to personal questions that I doubt someone else could be interested in. Besides that, many postings are just single, unanswered questions still waiting for an answer, forgotten, they are just sitting there, and will probably stay unanswered for years.... I don't think this may be good for SEO, am I right? How do you suggest to approach this kind of issues on forums or discussions sections on a website? I am eager to know your thoughts on all this. Thank you in advance! All the best, Fab.
Intermediate & Advanced SEO | | fablau0 -
Severe health issues are found on your site. - Check site health (GWT)
Hi, We run a Magento website - When i log in to Google Webmaster Tools, I am getting this message: Severe health issues are found on your site. - <a class="GNHMM2RBFH">Check site health
Intermediate & Advanced SEO | | bjs2010
</a>Is robots.txt blocking important pages? Some important page is blocked by robots.txt. Now, this is the weird part - the page being blocked is the admin page of magento - under
www.domain.com/index.php/admin/etc..... Now, this message just wont go away - its been there for days now - so why does Google think this is an "important page"? It doesnt normally complain if you block other parts of the site ?? Any ideas? THanks0 -
Best-of-the-web content in steep competition, ecommerce site
Hello, I'm helping my client write a long, comprehensive, best-of-the-web piece of content. It's a boring ecommerce niche, but on the informational side the top 10 competitors for the most linked to topic are all big players with huge domain authority. There's not a lot of links in the industry, should I try to top all the big industries through better content (somehow), pictures, illustrations, slideshows with audio, and by being more thorough than these very good competitors? Or should I go for something that's less linked to (maybe 1/5 as much people linking to it) but easier? or both? We're on a short timeline of 3 and 1/2 months until we need traffic and our budget is not huge
Intermediate & Advanced SEO | | BobGW1 -
Redirect micro-niche site to bigger niche site?
I have a micro niche site that performs reasonably well (page 1 at least) for it's main keywords. It is an exact match domain. To save the ongoing maintenance of a site that gets less than 10 visitors a day, I was thinking of redirecting this micro niche site to a bigger site (a niche site that the micro niche fits into, if that makes sense!) Would I lose rankings because of the power that the EMD provided? Would it be better keeping it there for the backlink it provides to the bigger site (although on the same C Class IP)
Intermediate & Advanced SEO | | BigMiniMan0 -
Duplicate titles but redirecting anyway (without redirects set up!!!)
Google has done a crawl of my site and is flagging up duplicate titles on my wordpress site. This appears to be due to the face that some posts are tagged in more than one category. I have just gone to make sure that each post just has one category and add redirects and I've noticed that all the duplicate title issues google has notified me about appear to redirect anyway. For example: http://www.musicliveuk.com/latest-news/live-music-boosts-australian-economy and http://www.musicliveuk.com/live-music/live-music-boosts-australian-economy have duplicate titles apparantly but the 1st url redirects to the 2nd one. I use the redirection plug in but have no redirection set up for that url so I'm a bit confused. And if they're redirecting anyway then why is google flagging up duplicate titles? Any help would be much appreciated.
Intermediate & Advanced SEO | | SamCUK1 -
We are changing ?page= dynamic url's to /page/ static urls. Will this hurt the progress we have made with the pages using dynamic addresses?
Question about changing url from dynamic to static to improve SEO but concern about hurting progress made so far.
Intermediate & Advanced SEO | | h3counsel0