Services Page vs Page For Each Service Offered
-
Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer...
Read so many blogs right now that I can't remember where I saw it
-
-
I agree with Robert. Focus on keywords.
I don't sell "services" but I do sell "products" and for the products that pull in a lot of money I have a product page and an article page. The article page describes how to use it, how to fix it, how to save money with it, etc. Both of those pages pull in traffic but the article page is the one that attracts links, likes, etc.
-
Write a great article about this and post it on your blog. Then you can show it to dozens of clients and thousands of prospects.
-
Thanks Robert but there's a certain... authority that comes in being able to present your clients with a link to an article to support your proposals so I'm probably going to go crazy looking for it.
-
James
You could have seen it in a thousand places as it is fairly well written about.
With our clients, we don't have services pages as we want to focus on pages with titles around keywords. So, if they work on Autos, we would have certain categories listed: Front End, Tires, Engines, mufflers, etc.
The same can be said for Home. Many times we substitute the company name for the "home" page.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
How to optimize pages in other languages
How to optimize pages in other languages, we have some pages in other languages, such as Italian Spanish French Portuguese. But our budget is limited, and we are not very good at so many languages. How can we achieve better results with only a few pages? Does a link in English work? [https://www.fitness-china.com/about-us-fr](https://www.fitness-china.com/about-us-fr) [https://www.fitness-china.com/about-us-es](https://www.fitness-china.com/about-us-es) [https://www.fitness-china.com/about-us-portuguese](https://www.fitness-china.com/about-us-portuguese) [https://www.fitness-china.com/about-us-japanese](https://www.fitness-china.com/about-us-japanese) [https://www.fitness-china.com/about-us-de](https://www.fitness-china.com/about-us-de) [https://www.fitness-china.com/about-us-dutch](https://www.fitness-china.com/about-us-dutch) [https://www.fitness-china.com/about-us-italian](https://www.fitness-china.com/about-us-italian) [https://www.fitness-china.com/about-us-vietnamese](https://www.fitness-china.com/about-us-vietnamese) [https://www.fitness-china.com/about-us-thai](https://www.fitness-china.com/about-us-thai)
Content Development | | ahislop5740 -
Google Slower to Trust New Pages than One Year Ago?
It seems to me that Google is slower to trust (and rank) new pages today than in the past. I used to be able to put up a new page and it would go right to the top of a competitive SERP. For about the past year when I launch a new page it starts deep in the SERPs, sits there for a few weeks, then starts slowly moving up. These pages still eventually rank on the first page of Google - often at #1 or #2 after wikipedia or another strong site - but it can take a few months to get there, several months in a competitive SERP. These are not "hot news" topics where freshness is an important factor. Instead they are product pages or general information articles. Anybody else seeing this? [ Just stabbing in the dark here... I am wondering if Google is relying more on visitor behavior these days and the delay is while they collect data?... Just stabbing in the dark.]
Content Development | | EGOL0 -
Content Architecture - Breakout Pages
If you have a page that summarizes four different product types adequately in a chart that requires no scroll, is there an SEO justification to also breaking out each product into a separate page, but basically it would contain the same information? The SEO in me says yes, because that's more crawlable content you can optimize, but wouldn't it go against usability and general common sense?
Content Development | | SSFCU0 -
How to optimize content pages with ecommerce?
Some content pages act as buyers guides for certain products for example Used Paddle Boards for Sale - http://www.islesurfboards.com/used-paddle-boards-for-sale.aspx this is a content page that gets huge amount of traffic and is pure content with no products on the page, but we also have a ecommerce section of the site that is Used Paddle Boards for Sale -http://www.islesurfboards.com/buy-used-paddle-boards-for-sale.aspx however this page just has a small paragraph and all the ecommerce product related to this section on the page. The content only page above gets all the traffic and rank and then they click over to the actual ecomm section wiht the products from a link on that page. Should i merge these two together so its just one page and put the content on the ecom page? If i do all the content with push the ecommerce products down which is not good so what does anyone recommend as a best practice? Also will this mess up the content pages rank is i merge them assuming i redirect? or Keep them seperate like i have with a content page regarding "used paddle boards for sale" and an ecommerce page that sells acutal "used paddle boards for sale"
Content Development | | isle_surf0 -
Rel=publisher vs G+ badge without
I've read that I should only have a rel="publisher" once on my site (on the home page) in a link that points back to the corporate G+ page. Cool. But, if I want to have a link to the corporate G+ page in the footer of every other page on the site then I assume it's okay as long as I omit the rel="publisher" part, correct? Second question: For blog postings, I assume it's good to include a rel="author" tag in the link to the author's G+ page, right? Even though there is a link to the corporate G+ page in the footer of the same page.
Content Development | | scanlin0 -
Google RSS Feed News Feed To Inner Pages
Ive been working on a large ecommerce website that has thousands of pages, although we are working on adding custom content daily to the largest pages, we have "defaul content" with dynamic tags matching search query. Someone recommend we add a google Rss feed where they can also add some type of tag. Is this a bad idea? Ive asked in the past but my main concern is issue with duplicate content, It would be next to impossible to have all pages filled with custom content. Any help much appreciated!! Thank you!
Content Development | | TP_Marketing0 -
Onsite Blogging Vs Guest Blogging
Hey all! I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog. I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic? Thanks! Meg
Content Development | | ClarityVentures1