Domain name Length
-
How many characters max per domain name ,is that important factor ?
-
It's very important if you plan on doing any advertising at all, whether it's Google Adwords, Facebook or anywhere else. Aside from the fact that shorter domain names are just easier for your visitors to remember, many advertising networks have character limitations on display URLs. For example, Google Adwords has a 35 character limit for display URLs. You can have a longer URL, but it will be truncated in the ad, which isn't really what any advertiser wants to happen.
I'd say 35 characters or less for your domain name, counting characters like this:
Don't count the "http://www." part in your character count because you can omit that from a display URL in an ad and people will still understand it and be able to navigate to your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domains vs Subdomains for similar brands.
Hi all! I work for a company who have 6 different brands in the same industry targeted at different demographics. Some of them have a lot of history and are well known and respected, others are newer targeted at different price points/ types of people. I've been asked to input on there ongoing web strategy; should they use sub domains or individual branded domains. Previously that had separate brand domains but a new MD wanted to bring everything together into one website. The branded domains were redirected to the new site and it has been going along fine, albeit having lost 1/3rd or so organic traffic. Now a new management team has been brought in and they want to re-structure the website again to put more focus on the brands. Any new website will be on a brand new domain anyway as they are also re branding their main website. What will work better, separate branded domains or sub domains of one website? From what I understand, SEO won't be much different between the two options, but it feels like the bigger historical brands should have individual websites purely from a branding perspective. Thanks for any input!
Intermediate & Advanced SEO | | RemarkableAgency0 -
Realistic expectations to increase domain authority
A) what is a realistic timeline to increase a websites domain authority by 20 points? B) what are the most important factors to increase a websites domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
XML Sitemap on another domain
Hi, We've rebuilt our website and created a better sitemap index structure. There's a good chance that we not be able to append the XML files to existing site for technical reasons (don't get me started). I'm reaching out because I'm wondering if can we place the XML files on another website or subdomain? I know this is not best practice and probably very grey but I'm looking for alternatives. If there answer is DON'T DO IT let me know too. Thx
Intermediate & Advanced SEO | | WMCA0 -
Should I Roll Back Domain Change?
A couple years ago I changed domain names and switched platforms for my site. The traffic dropped dramatically (80-90%). I've tried to get inbound links changed, clean up on-page stuff, but nothing is making a big change. I think most of the problem is loss of link juice with the 301 redirects from the old domain to the new one. Would I be risking bigger losses by switching back to the old domain name?
Intermediate & Advanced SEO | | iJeep0 -
How do you build domain trust and authority ?
I am doing some link building and was hoping to get some clear information about the quality of the links and what I need to build a higher domain trust and authority. My sites page I wish to build for has: DA 22 PA 33 MR 4.6 I am looking at back links with these figures Considering outbound links are equal, which pages can help build my page ? page1 DA 66 PA 48 MR 4.8 page2 DA 66 PA 35 MR 3.75 page 3 DA 66 PA 28 MR 3.5 page 4 DA 41 PA 18 MR 2.73 Page 4 DA 41 PA 18 MR 1.87 Do I need back links with a Domain Authority Higher than my own ? PA higher than my own ? or MR higher than my own ? or would any of these pages be able to improve my own ? Thank you in advance for helping with this as I do not want to spend 6 months building the wrong links.
Intermediate & Advanced SEO | | jlane90 -
SEO friendlier domain name
Hi, I just have a doubt. I am building a site I want to optimize for the keyword "slot machine gratis". I have bought two domains: slot-machines-gratis.it and slotmachine-gratis.it. Which domain do you recommend that I use to target the keyword "slot machine gratis"? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
My Domain rank is falling but my traffic is improving?
I have been here for one month today and have been reworking many pages to improve my On-Page results for my site www.antiquebanknotes.com I have seen some really nice improvement in my organic, search and non paid keywords. (up 38%, 21% and 29% this week) But last week all of a sudden my domain authority dropped from 10 to 9. Not tragic but still odd since I have been getting some decent results from my optimazations. My competitors have domain authority in the 20's so it's something I am sure I need to work on. I have added links out to relevant sites and added lots of content but my domain authority falls? Is this common when a site makes lots of changes?
Intermediate & Advanced SEO | | Banknotes0 -
Improve Domain Trust
Hey there, I need to improve the Domain trust of my website. I've seen the blogitems of Rand but I still have questions. If I want to increase the Domain Trust..I "simpely" have to get links from websites with a high Domain Trust. This will eventually improve my Domain trust. But what are the effects if I do this by reciprocal linking. Does this eliminates the trust that comes from the other website.
Intermediate & Advanced SEO | | PlusPort1