Ways to Find Potential Backlink Providers
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We are doing a backlink campaign for a personal development training company that is a pretty good authority with lots of good long articles. So far I found competitors ranking for our keywords - about 10 of them - and analyzed their backlinks
We found about 40 possible backlink providers.
What's the next step to find more?
I know 2 possibilities so far:
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do inurl commands in google to find related sites with resource sections - how do I do this?
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Analyze the backlinks of the sites that make up competitor's backlinks.] - how do I organize this huge task?
What else is there?
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For analyzing backlinks of competitors my approach is to download the CSVs from Open Site Explorer for the top competitors (filtering for the entire domain and followed links).
Put these CSVs into an Excel workbook and convert each sheet into an Excel table (to make it easy to filter).
Sort the rows of each sheet by descending Page Authority.
Go through each sheet and highlight any URLs that catch your eye as potential link opportunities.
Lastly, filter the list to put the highlighted rows at the top so that you can look into these opportunities later.
The following Google query has worked well for me:
keyword phrase inurl:links
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For #1, you could do some simple queries such as:
- personal development inurl:resources
- personal development training inurl:resources
Feel free to mix up the keywords to get the results you want. Then, export the Search Results and begin to filter in excel.
For #2- I think this would just lead you on a long, wild chase without yielding a ton of results. Not sure how much time and manpower you have to put towards this.
One thing I've been enjoying lately is using Followerwonk to find Bloggers on Twitter who write about your subject. Good post here for more info:
http://www.johnfdoherty.com/link-prospecting-with-twitter-tools-and-apis/
There are so many strategies to consider listing. Perhaps, you could take a good look at these two resources and see what fits into your timeline.
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