Rankings Issues
-
website: trophycentral.com
Back in February of this year, we took a huge rankings hit on Google. We thought it might be Panda related, but realized it was before the big change. We also thought it could be related to our Mobile rollout and a wholesale system we put in place, but were not sure.
Most pages were fine, but our home page was hit hard and taken off line, included for branded terms (although the branded terms came back in a couple of weeks). There were no manual actions against us.
We made a ton of changes with the mobile site, crawl issues, reducing links, reviewing and removing potentially bad outside links, etc. After a few months (long time!) almost all of our keywords came back except one, trophies. We used to rank in the top few positions and now are not in the top 500. We believe we are being penalized, but have no idea why this one keyword is being impacted. It is obviously a huge one for us and we want to get it back.
Does anyone have any ideas as to why Trophies is not ranking on our home page. We are grateful that we have many other words and phrases in the top 5 positions (not pages) of google, yahoo and bing, but on Google, we cant seem to get trophies to even show up! Please help!!! Thanks!!!
-
Kate, this is Very Helpful - thank you for your thoughtful ideas!! I will get right on it!
-
Friendly associate here.
Keri is right, changing all the links you have now is a bad idea. You are going to want to do a few guest posts, maybe a marketing campaign around your trophies and get links that way. You are going to want to do this as naturally as possible.
Idea 1: Guest posts about trophies. Maybe target soccer moms and small businesses or schools with pieces about the best trophies. Any insider knowledge about ordering trophies will be appreciated.
Idea 2: Infographic on trophies. There are tons on specific trophies, but not overall. Any interesting data you can gather about trophies (how many are given away a year, how many are 1st, 2nd, 3rd) will be great.
Idea 3: Contest or giveaway to a non-profit that needs trophies for their upcoming fundraiser. Make them write a post about why they need trophies, etc. And make sure they link with a badge or specific link.
Hope this helps!
-
OK, thanks Nik...
-
Hi, I understand. I updated 3 by hand yesterday and will hold off on any others. Also, I noticed when entering trophycentral into opensiteexplorer there were only 4 anchors texts with trophies. However, I theh noticed that trophycentral.com was redirectling to www.trophycentral.com (or something like that) and that there were tons more links with anchor text. So I am wondering if the redirect is somehow an issue, too. Thanks!
-
Hi, Kery have right. I think is better if you don't update the existent links. I think is better if you build slowly slowly new ones, I don't know what can happen if you update them. From moment that you are happy keep them, and start a new link building campaign. But don't outsource in any freelance site. Anyway waiting To see the opinion of the Kery"s assossiate. I'm shure he is more experienced from me. Regards
-
I would hold off just a bit on updating the links. If you have hundreds of links, and you can update them, and update them all at once to some keyword-rich anchor text, that's going to look awfully fishy to any search engine.
I've asked another associate to also come in and give there opinion on this, but do wait before doing anything drastic.
-
Nik, wow - this is very helpful, thank you! I looked through the data and see that we do not have much in the anchor text at all. I always thought it was the words around the link and did not realize it was actually the words that were part of the link! I will see how many I can now update, since we have hundreds of good links! Thank you!!!
-
Hi TrophyCentral
Look, I will put everything in Line.
- Anchor text is the word trophies coming from other sites. (the external) but is valuable also the internal. But much more the external.Here is a seomoz post about it http://www.seomoz.org/learn-seo/anchor-text
The best to way to use it is inside a contextual editorial link. Example you submit a guest post, a press release etc. After my suggestion is to backlink also this pages from the other sites. This will increase the authority of your link , and maybe with 100 this kind of links you outrank him. You have to check what "recipe" of backlinks he have and then build a better one.
2)Here in http://www.opensiteexplorer.org/ is various tablets/buttons. When you put your site in and you scan it ,or any other site is one button which writes anchor text. There you can see how many links have your site, on which pages, how strong are the links etc. Dedicate some time to learn how to use this tool effective and you will love it. If I can help in any way please tell me.
Regards Nik
-
Nik, thanks so much for your response! I think I understand, but:
1. By anchor text, do you mean text with the word "trophies" coming from sites other than trophycentral or from within?
2. Can you tell me how you found the 4 and the 965 for trophystore.com.uk?
Thanks so much!
-
Hi
I a 5 minute check, I found out, that your site is just fine, but, the keyword is highly competitive and you just have 4 anchor text who contain that keyword in. I dont think so that you can rank with 4 anchor text for that keyword.
This site www.trophystore.co.uk/ which is ranking 1 (at least how I see it) have 965 anchor text "trophies"
I hope that his help you.
Regards Nik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links issue in webmaster
we implemented our website on the basis of WordPress, then we migrate our website to PHP (YII Framework). after a while, we found out an issue around internal links which they were increasing severely. when we check our landing pages in webmaster (for example Price list), in contains 300 internal links but the reality is that there are no href tags on this page. it seems that webmaster calculate most of our links with the links of a single page and show them to us. is it natural or a mis configuration has been happened? Yh1NzPl
Technical SEO | | jacelyn_wiren0 -
Historic issue with incomplete indexing
Hi there We run quite a big site in the UK in the commercial real-estate space. Historically we have always had a challenge getting our "primary" landing pages indexed, which are location based property result pages. e.g. https://realla.co/to-rent/commercial-property/oxford For example, for the "towns" category we have 8,549 submitted in our xml sitemap, with only 3,171 indexed. This is a general issue across all our sitemaps. 120k submitted, 80k indexed. Our pages are linked through breadcrumbs, and nearby links. In the new search console these pages are reported as "crawled - currently not indexed" These all sit under the folder: site:https://realla.co/to-rent/commercial-property/* site:https://realla.co/to-rent/office/* We have done extensive work to optimise performance, including AMP pages. Each location page has many details pages for individual properties e.g. https://realla.co/to-rent/details/0ffbbd0a1a1147edb8847c5ce6179509 One action we have remaining is to nest the details under the locations pages, which may help. These details pages are indexed fully. Any feedback much appreciated
Technical SEO | | ianparryuk0 -
What I am Doing Wrong with My Rank
Hi, I am doing something wrong but I don't understand what is the issue. The rank of my website for a particular keyword is by far lower than one of my competitors (they are in top 20 while I am not even in top 50 in google). I did all fixes recommended by MOZ, I have higher number of backlinks (natural built), relatively similar social media activities, bigger content but still I'm far away. Do you have any idea what is wrong? Best, Tony
Technical SEO | | Threeding.com0 -
Issue with duplicate content
Hello guys, i have a question about duplicate content. Recently I noticed that MOZ's system reports a lot of duplicate content on one of my sites. I'm a little confused what i should do with that because this content is created automatically. All the duplicate content comes from subdomain of my site where we actually share cool images with people. This subdomain is actually pointing to our Tumblr blog where people re-blog our posts and images a lot. I'm really confused how all this duplicate content is created and what i should do to prevent it. Please tell me whether i need to "noindex", "nofollow" that subdomain or you can suggest something better to resolve that issue. Thank you!
Technical SEO | | odmsoft0 -
Fluctuation in Ranking for the keywords
We were ranking well for most of the keywords.These keywords were at first page i.e mostly @ 1st and 2nd position in Google.But we have put the following tag ie no index tag for our pages by mistake and after that the ranking fluctuated & fell down in Google search results as our pages were out of index in Google .We have removed the noindex tag after encountering the problem.Now I can see my pages are cached & indexed in Google after submitting to index in Google webmaster tool.Can I regain my ranking for the keywords and within how many days I would regain my previous ranking?
Technical SEO | | vivekrathore0 -
Duplicate content issue with Wordpress tags?
Would Google really discount duplicate content created by Wordpress tags? I find it hard to believe considering tags are on and indexed by default and the vast majority of users would not know to deindex them . . .
Technical SEO | | BlueLinkERP0 -
Duplicate Pages Issue
I noticed a problem and I was wondering if anyone knows how to fix it. I was a sitemap for 1oxygen.com, a site that has around 50 pages. The sitemap generator come back with over a 2000 pages. Here is two of the results: http://www.1oxygen.com/portableconcentrators/portableconcentrators/portableconcentrators/services/rentals.htm
Technical SEO | | chuck-layton
http://www.1oxygen.com/portableconcentrators/portableconcentrators/1oxygen/portableconcentrators/portableconcentrators/portableconcentrators/oxusportableconcentrator.htm These are actaully pages somehow. In my FTP there in the first /portableconentrators/ folder there is about 12 html documents and no other folders. It looks like it is creating a page for every possible folder combination. I have no idea why you those pages above actually work, help please???0 -
What is with WordPress Dupe issues?
Hi, Just wondering if anyone can explain for me why it seems every tag that is entered in WP blog posts on a site creates a duplicate page (identified by ROGER and friends in SEOmoz crawl)? Obviously if you can offer a solution (apart from the extremely obvious "don't use tags") I would be immensely grateful. Thanks so much,
Technical SEO | | ShaMenz0