Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Switching from a .org to .io (301 domain redirect)
-
I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement.
I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly?
Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains.
Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt.
Thanks all!
-
It may well be used mainly by tech start-ups but it is a country specific domain. It is specific to the British Indian Ocean Territory.
For example, the .tv extension is used mainly by sites with video content but it is in fact a country specific domain for Tuvalu.
-
.io isn't country specific though; it's being used by tech start-ups mostly.
-
That's an excellent idea; I'm in no hurry to move, so this will be a great way to test. Thanks!
-
James, after reading all the responses you have at the time of writing this answer, I strongly suggest trying to find another .com / .org and do the 301 redirect. That way you "might" have a minor short term loss, but you can regain the affiliation and be better off long term. I agree with Crimson and others, I would not go with the .io domain name. If you are targeting global, why not use a global domain. I hope this helps.
-
I haven't seen a .io in the English SERPs as well, why not register a .io and see if you can get it to rank. The test should take less than a month and if it ranks then you can consider redirecting it to your .io domain.
-
If you focus on brand building, then yes, you'll offset any losses. The EMD will pick out poor quality EMDs without the requisite quality content.
Also, the loss from the 301 is not a short term loss, it's a permanent loss.
-
In that case, I would probably just stay with the .org. Is being a part of the Apple affiliation program essential to your business? If so then I would consider trying to find a different domain.
You will probably struggle to rank in the main English language territories with a .io domain. I can't recall ever seeing one in the serps and hadn't even heard of it before this question was asked!
Don't be mistaken into thinking that 301 redirecting your old domain to the new one will instantly get the new domain to the same rank as the previous. It doesn't quite work like that. Of course, this will depend on many factors.
-
Thanks; I'm ok with a short term minor loss. I'm quite worried about the long term implications of exact match domains too though; any losses I do could be offset, surely?
-
Purely because I couldnt find a suitable .com - thats partly why I had a .org in the first place. Targeting is not geographic specific; anywhere English speaking.
-
I would recommend leaving it as it is because despite the general consensus about 301 redirects transferring all link equity and traffic, the truth of the matter is that you will experience a small permanent loss in traffic every time a 301 redirect is utilized.
I would simply not take that risk as there are many things that can go wrong.
-
Can I ask, why are you looking at the .io domain extension? Why not a .com? Also what geographic region is your site targeting?
Personally, I would be looking at a .com rather than .io, unless you're business/site is targeting the British Indian Ocean Territory
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect syntax for htaccess
I'm working on some htaccess redirects for a few stray pages and have come across a few different varieties of 301s that are confusing me a bit....Most sources suggest: Redirect 301 /pageA.html http://www.site.com/pageB.html or using some combination of: RewriteRule + RewriteCond + RegEx I've also found examples of: RedirectPermanent /pageA.html http://www.site.com/pageB.html I'm confused because our current htaccess file has quite a few (working) redirects that look like this: Redirect permanent /pageA.html http://www.site.com/pageB.html This syntax seems to work, but I'm yet to find another Redirect permanent in the wild, only examples of Redirect 301 or RedirectPermanent Is there any difference between these? Would I benefit at all from replacing Redirect permanent with Redirect 301?
Technical SEO | | SamKlep1 -
Spammers created bad links to old hacked domain, now redirected to our new domain. Advice?
My client had an old site hacked (let's call it "myolddomain.com") and the hackers created many links in other hacked sites with links such as http://myolddomain.com/styless.asp?jordan-12-taxi-kids-cheap-T8927.html The old myolddomain.com site was redirected to a different new site since then, but we still see over a thousand spam links showing up in the new site's Search Console 404 crawl errors report. Also, using the links: operator in google search, we see many results of spam links. Should we be worried about these bad links pointing to our old site and redirecting to 404s on the new site? What is the best recommendation to clean them up? Ignore? 410s? Other? I'm seeing conflicting advice out there. The old site is hosted by the client's previous web developer who doesn't want to clean anything up on their end without an ongoing hosting contract. So beyond turning redirects on or off, the client doesn't want to pay for any additional hosting. So we don't have much control over anything related to "myolddomain.com". 😞 Thanks in advance for any assistance!
Technical SEO | | usDragons0 -
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
301 Redirects Relating to Your XML Sitemap
Lets say you've got a website and it had quite a few pages that for lack of a better term were like an infomercial, 6-8 pages of slightly different topics all essentially saying the same thing. You could all but call it spam. www.site.com/page-1 www.site.com/page-2 www.site.com/page-3 www.site.com/page-4 www.site.com/page-5 www.site.com/page-6 Now you decided to consolidate all of that information into one well written page, and while the previous pages may have been a bit spammy they did indeed have SOME juice to pass through. Your new page is: www.site.com/not-spammy-page You then 301 redirect the previous 'spammy' pages to the new page. Now the question, do I immediately re-submit an updated xml sitemap to Google, which would NOT contain all of the old URL's, thus making me assume Google would miss the 301 redirect/seo juice. Or do I wait a week or two, allow Google to re-crawl the site and see the existing 301's and once they've taken notice of the changes submit an updated sitemap? Probably a stupid question I understand, but I want to ensure I'm following the best practices given the situation, thanks guys and girls!
Technical SEO | | Emory_Peterson0 -
Remove html file extension and 301 redirects
Hi Recently I ask for some work done on my website from a company, but I am not sure what they've done is right.
Technical SEO | | ulefos
What I wanted was html file extensions to be removed like
/ash-logs.html to /ash-logs
also the index.html to www.timports.co.uk
I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On
# Rewrite valid requests on .html files RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA]
# Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$
RewriteCond %{QUERY_STRING} !rw=1 [NC]
RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
ExpiresByType image/gif "access plus 1 years"
ExpiresByType image/jpeg "access plus 1 years"
ExpiresByType image/png "access plus 1 years"
ExpiresByType image/x-icon "access plus 1 years"
ExpiresByType image/jpg "access plus 1 years"
ExpiresByType text/css "access 1 years"
ExpiresByType text/x-javascript "access 1 years"
ExpiresByType application/javascript "access 1 years"
ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html1 -
301 Redirect with index.asp
I am very new to all of this so forgive the newbie questions I will get better. Ok so after starting a campaign I see that I have many issues including where some pages are being deemed as duplicate content. 1. The report says the http://lucid8.com has duplicate content on 2 other pages 2. When I look at them it shows that http://lucid8.com/index.asp and http://www.lucid8.com are duplicates. 3. Really these are the exactly the same page because the default page that is opened for www.lucid8.com http://www.lucid8.com etc always opens the index.asp page. 4. Now I read that I should do permanent redirects and how to do this via IIS and I tried to do a redirect from index.asp to www.lucid8.com but that does not work because www.lucid8.com is pointing to index.asp and so we end up in a circle. So the question is how do I get rid of these duplicate page references without causing problems. Thanks
Technical SEO | | TroyW0 -
How long should I keep 301 redirects?
I have modified a the URL structure of a whole section of a website and used mod_rewrite 301 redirect to match the new structure. Now that was around 3 months ago and I was wondering how long should I keep this redirect for? As it is a new website I am quite sure that there are no links around with the old URL structure but still I can see the google bot trying from time to time to access the old URL structure. Shouldn't the google bot learn from this 301 redirect and not go anymore for the old URL?
Technical SEO | | socialtowards0 -
302 or 301 redirect to https ?
I am redirecting whole site to https. Is there a difference between 302 or 301 redirect for seo? Site never been indexed. Planning to do that with .htaccess command RewriteCond %{HTTPS} !=on
Technical SEO | | Kotkov
RewriteRule ^(.*) https://%{SERVER_NAME}/$1 [R,L] There are plenty of ways http://www.askapache.com/htaccess/ssl-example-usage-in-htaccess.html Which way would be the best? Thanks is advance0