Videos for SEO & Profits
-
Hello,
I'm in the middle of developing a website that will be a tutorial site for SEO, http://universityofseo.com. My plan is to do video tutorials & blog posts to help entry-level SEOs and SMB Owners to help them become familiarized with SEO through quick and easy to watch videos.
I eventually want to turn this into a revenue stream through advertisements. I want to know for both SEO and profit reasons, if I should host the videos on youtube and then embed them on my site, or do something like Bits on the Run / Whistia and put ads in the videos that way?
I'm not overly obsessed with monetizing the site, but it would be nice to do it, but first and foremost i'm concerned with optimizing the site, having great and actionable content, then monetizing it.
I'd appreciate any help on this matter,
Zach
-
not sure about the monetization part but i would host them on your own site.
if the content is good enough then that will get shared and linked too, thus sending people straight to the site to view it, where you could, if you wished place ads. You will also benefit from not sending people off-site to youtube or vimeo and increasing the chance of them not completing one of your calls to action, whatever they may well be.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Amp page development issue
Hi everyone currently developing an amp version of my website it validates with no errors, however my <a name="blah"></a>some blah does not work for amp any ideas
Technical SEO | | livingphilosophy0 -
Re: Auto Detection of Currency based on IP & Google SEO
Greetings to the fellow Moz community members! On an e-commerce site, I am using a script to change the default currency of storefront based on IP detection ( GBP for UK visitors, CAD for Canadian visitors and so on). My question is : can this create any problems at all in Google Crawling or Indexing? Will google be able to understand the setup? I don't think this should trigger the "cloaking" or presenting different content to search engines vs users, but just want to double check from the collective wisdom here. Thanks for reading, and wish you a good day ahead. Warm Regards Amit
Technical SEO | | amitgg0 -
Does bait and switch redirecting affect SEO?
Yeah, the question might be an odd one, but I'm new to SEO. Currently we've been considering creating links to certain pages on our site that instantly redirect to a landing page like this (referring to it as bait and switch redirecting): http://www.ecornell.com/certificate-programs/human-resources-management-training/advanced-certificate-in-strategic-hr-management/crt/ILRASHRC1/?lp=http://info.ecornell.com/executive-certificate-in-hr-leadership%3Fls=xxx%26of=xxx This essentially causes the user to "hop" from the content page directly to the landing page. Now, the content page is indexed otherwise, so I'm wondering if time on page (which is basically 0) or anything else might affect page rank. Also, if this is something we shouldn't do, that'd be great to know too. It feels sort of dirty, but I can't find any resources telling me it's bad, or how it would affect pagerank. I've read about pagejacking, but this doesn't seem to fall into the same category. Thanks! Alan
Technical SEO | | amccarty0 -
Buying multiple domains: misspells & .net, org, etc. & 301's
Hi, an SEO guy told me to buy up domains like ours X.org, net, biz, etc. & mispellings. this could cost over $100/year. Is is worth it for SEO or is it just covering our @ss if competitors want to get stupid and buy those? I don't forsee competitors doing that. What do you suggest? Does Google actually give us points for those AND if we bought them are we supposed to redirect all of them to our site? Should I be doing this for our SEO clients? Thanks.
Technical SEO | | JCunningham0 -
Getting a video displaying a lightbox indexed
We have created a video for a category page with the goal of building links to the page and improving the conversion rate of visitors to the page. This category is Christmas oriented so we want to get the video dropped in ASAP. Unfortunately there was a mixup with our developer and he created a lightbox pop-up to display the video on the category page. I'm concerned this will hurt our ability to get the video indexed in Google. Here was his response. Is what he says here true? "With the video originally being in lightbox the iFrame Embed was enough since the video can't be on the page, it would have to be hidden on the page which is ignored by Google. The SEO would be derived from modifying the video sitemap to define the category page as the HTML page for the Wistia video and Google will make the association. The sitemap did all the heavy lifting, the schema markup did not come till later so it had no additional affect on Google other then to re-enforce the sitemap." Thanks for your help!
Technical SEO | | GManSEO0 -
Rel canonical = can it hurt your SEO
I have a site that has been developed to default to the non-www version. However each page has a rel canonical to the non-www version too. Could having this in place on all pages hurt the site in terms of search engines? thanks Steve
Technical SEO | | stevecounsell0 -
What are the SEO implications of using Interstitials?
Hi, I want to implement an interstitial similar to http://timesofindia.indiatimes.com/defaultinterstitial.cms. Within few seconds it gets redirected to http://timesofindia.indiatimes.com/. What are the SEO implications of having this sort of arrangement? Regards
Technical SEO | | IM_Learner0 -
Managing SEO during web site migration
We have an old web site which currently has good traffic and search ranking. However, the old design is not helping us convert traffic into customers and we have decided to re-design the web site. Due to challenges resolving 4XX issues in the current setup, we will be moving the site to a new CMS and hosting provider. The domain will remain the same. The plan is to create exactly the same pages in the new CMS, as what we have today. And to use the same URLs for each page. Content will remain the same in step one. We will only apply a new layout and design. Besides keeping the URLs the same as in the old system. What else should we be aware of when doing a web site migration, that might impact our search ranking?
Technical SEO | | petersen0