Best UK PPC management company
-
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service?
I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job.
I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical.
Can anyone vouch for Adrac or suggest a better/different company?
-
Thanks for being patient while I did some digging.
First, I think because you aren't a huge spender you need a flat rate. This is going to make payments predictable and you can really start to value the work being done and trust the manager of the account. Your money will go toward working for you, rather than being micromanaged at the bid level.
Second, when you are calling around and making decisions about who to work with be aware of their internal structure. If you were my client at Distilled, I would be your point of contact and I would be the one working on your account. I think you should look for a company with an internal structure where you will also have this direct path for communication because you know you are getting pure, unadulterated information on your account.
Recommendations::
The moment you've been waiting for!Because I think it's so important that you have a flat rate, I'd suggest GetSquare.co.uk, I spoke with a trusted, knowledgeable friend here who said "for small spend accounts we generally charge a fixed monthly management fee that covers optimisation, management & reporting." They're located up in Edinburgh, if location matters to you.
Another alternative to Anicca would be Boom-Online.co.uk. I also know first hand that there are knowledgeable people here who you can trust. They are located in Nottingham. They do a review, then off the back of the review price a one time set up fee, then it's a flat fee based on spend & number of campaigns.
Whatever you do, be sure you feel you are getting the most out of your preliminary conversations with any agency you are working with.
Let me know if this information has been helpful, or if you have any lingering questions!
-
This is a very interesting payment structure. Here's why I am not a fan::
- Lowering your CPC means your ads won't appear higher on the page and you will potentially not capture as much converting traffic, and that's the ultimate goal of AdWords so this seems pointless to me.
- Setting a max CPC is limiting for keywords that will perform better if you give them a higher CPC. If you have to give them keyword specific CPC information, you might as well be managing the account by yourself!
- They can jerk you around quite a bit, as you're already weary about it.
If you want to continue the conversation with them, I would ask for case studies featuring spend and conversion numbers.
I work at Distilled and we do PPC management in the UK. For comparison, we charge a flat rate for accounts below £10,000. I think there are quite a few agencies that run this way, and it will be more consistent to judge the effectiveness of your agency, not necessarily the effectiveness of how to bid.
Seeing as your initial question was "what are other reputable agencies" and I don't have a definitive answer for you, give me a day or so to look into a few that I think would be a good fit.
-
Not quite... They are not taking a portion of the CPA and make no promises to change the CPA. The take the cut based on the average CPC. Like....
**Model = If they lower the average CPC lets say from £1.00 down to £0.50 they would take half of that difference (£0.25) and times it by the number of clicks for that month. Lets say 2000. So I would owe them £500.00 for that month. **
The fee is purely based on them lowering the average CPC. I'm worried they might ramp up the CPC in the first month and then lower it back down again the second therefore earning a huge fee without benefiting me.
Lets say they raise my Avg CP from 25p to 50p for one month and then in the second month lower it back down to 25p. I would have to pay them (12.5p x amount of clicks) for that month. So If I had 8500 clicks x 12.5p it would cost me: £1062.00 in fee's.
Hope that makes sense. It's really hard to explain.
-
Ok,
Just so I got this straight,
You give them £1000p/m to spend, they try and lower the CPC lets say £1 to 50p which now means instead of getting 1000 visits your getting 2000 visits.
Yeah you would assume the CPA would stay the same and the conversions would double, if the traffic was still relevant.
The model is a little confusing even for someone who runs PPC & SEO.
Usually you would want a CPA model like you said.
You say you want to target a CPA of say £20 and you would be very happy if it came in at that. They then try and optimise the account below the £20 and slice off the amount below.
So before it is handed over its doing £25 CPA 100 sales p/m, agency takes it on, now its doing £15 CPA and 200 sales p/m. You win because your now doing more sales at a lower CPA and agency win because they are taking £5 on every sale because they are £5 lower on the target CPA you set.
Its also an incentive for the agency to push for more sales (which is what really matters).
-
£1000+ budget.
Model = If they lower the average CPC lets say from £1.00 down to £0.50 the would take half of that difference (£0.25) and times it by the number of clicks for that month. Lets say 2000. So I would owe them £500.00 for that month.
There's no lengthy contract and I can opt out at any time if not happy.
Obviously they could simply ramp up my CPC for 1 month and then lower it considerably the next which would get them a nice juicy fee. When I asked them about this they said I could set a maximum CPC that they would never go higher than.
At the end of the day its cost per conversion I'm interested in not CPC but the model sounds good to me. If the CPC goes down and my cost per conversion goes up I'll cancel their service after month 1.
Hope that make some sense
-
What's your monthly budget 'roughly' £100+, £1000+, £10,000+?
When you say only charge when they save you money, what do you mean, what's there model?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Adspert and bid management tools.
Hi, Just a quickie. Has anyone on here used Adspert, or a similar bid management tool? We are currently trialing it, but I have mixed feelings about it. Most of our campaigns have the option of using conversion optimiser and I wonder if I would be better using the Google tools. What are your thoughts? Thanks Steve
Paid Search Marketing | | Steve250 -
Canonical or noindex for PPC landing pages?
I have two pages for this example. http://www.designquotes.com.au/web-design-quotes/ http://www.designquotes.com.au/web-design-quotes-melbourne/ The first URL is an SEO optimised page. The second URL is 99% the same, except that it specifies a city. It's intended use of for a PPC campaign. The first page has major cities mentioned on the page so I don't have to build a separate page for every city variation. The second URL is designed to be city specific for a geographically targeted PPC campaign. The more specific, the higher the conversion rate. Should the second page (the PPC landing page) use a canonical URL (since it's 99% the same) or should it be noindex?
Paid Search Marketing | | designquotes0 -
Keyword Domains for PPC
I have a client who wants to buy a lot of long domains with keywords in them, for example, thesandiegopetstore.com (this is fictional) and then set up a PPC landing page for each. They think that when someone types in "san diego pet store" that their domain will be listed high and then they will get a lot of traffic. My concern is that they will own a lot of domains for their company and I thought Google is getting pretty adamant about companies not having a lot of domains, and I thought that keyword domains are not as effective as they used to be -- that branding is more important now. Also, I think the domains they've picked target very competitive keywords and that perhaps they will get a lot unqualified traffic and will still have to pay for the clicks. What do you think? What is the best way to set up PPC landing pages?
Paid Search Marketing | | klkirby0 -
Google PPC Quality Score (adventures in)
We have one keyword that brings our site the most visitors. This keyword is the brand name we carry. We have several years of tracking it in Adwords. For some extended time, this keyword [exact match] has averaged 19 cents per click, 2.7 average position, 4.5% click through, and a quality score of 7/10. We wanted more clicks. We could think of what was needed to increase the quality score. Sure, we could change the meta tag title and the adwords title to be the same as the single word keyword, but this would be less informative. We decided to keep these titles as phrases which include the brand name. First change we made: we increased the bid. After all, it was profitable for the two ads above us, right? We increased our bid from .50 to $1.50. Effect? Average position increased to 2.3 from 2.7. Click through increased from 4.5% to 4.9%. Cost per click went from .19 to .51. The incremental cost for each sale was......well really really high.....this didn't work. (oh, we rank #2 organically. Our organic CTR dropped from 3.2% to 2.9% with this change as well) Reversed back to where we were and decided to focus on the quality score. We realized that the keyword was part of an add group with about 20 other keywords. This word was important.....lets put it in it's own ad group. We then made an "exact" copy of the ad and started up a new ad group. Paused the old keyword. We very quickly realized that the quality score on this "same" keyword was now 4/10. That was odd....lets give it a few days......quality score drops to 3/10 and no longer qualifies for first page. What was different we wondered? AH! We capitalized the first letter of the word. Changing this took the quality score up to 6/10 instantly. hmmm, we thought capitalization didn't matter? Seems it did. We now wait to see where the quality score goes. Saga to continue....
Paid Search Marketing | | EugeneF0 -
PPC Keyword Ranking
The SEOmoz PRO tool shows how keywords rank in the organic part of the SERPs. Does anyone know if there is another tool out there that shows the same thing for ranking in the ads section of the SERPs? Also, does anyone know the winning lottery numbers (any lottery will do, I'm not fussy!). Thanks Neil
Paid Search Marketing | | mccormackmorrison0 -
Recommended tools for PPC competitive intelligence?
Do you guys have any tools you recommend for spying on your PPC competition? Trying to figure out which competitive intelligence tool offers the most value. http://searchengineland.com/tips-for-spying-on-your-ppc-competitors-89988
Paid Search Marketing | | qlkasdjfw0