Overly-Dynamic URLs & Changing URL Structure w Web Redesign
-
I have a client that has multiple apartment complexes in different states and metro areas. They get good traffic and pretty good conversions but the site needs a lot of updating, including the architecture, to implement SEO standards. Right now they rank for " <brand_name>apartments" on every place but not " <city_name>apartments".</city_name></brand_name>
There current architecture displays their URLs like:
- http://www.<client_apartments>.com/index.php?mainLevelCurrent=communities&communityID=28&secLevelCurrent=overview</client_apartments>
- http://www.<client_apartments>.com/index.php?mainLevelCurrent=communities&communityID=28&secLevelCurrent=floorplans&floorPlanID=121</client_apartments>
I know it is said to never change the URL structure but what about this site? I see this URL structure being bad for SEO, bad for users, and basically forces us to keep the current architecture.
They don't have many links built to their community pages so will creating a new URL structure and doing 301 redirects to the new URLs drastically drop rankings?
Is this something that we should bite the bullet on now for future rankings, traffic, and a better architecture?
-
I tend to subscribe to the 'don't change the page names' rule but sometimes, it just has to be done for the greater good. The trick her is to be absolutely fastidious in the approach to rewriting the old pages to new and try to make sure there are several benefits to the new page name and url structure.
You are not moving the domain so you are only possibly impacting page level metrics so I tend to feel that if you 301 and come up with a better structure for humans and a better architecture for search you will not have any major problems.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URLs
URLs of my web pages are based on the titles of pages. For sampel, if a title page is called "product ABC", then the URL for this page is /product-abc. Google and all other search engines have indexed all pages. Now I want to change the titles of some sites. Should I change the URLs accordingly, or should I rather leave URLs as they are. SEO Best Practice says that keywords must be placed both in the title, and in the URL. I think that Google will think that pages have douplicate content with diffrent titles, and it comes to many 404 error, if I change the URLs. What do you recommend in this case?
Intermediate & Advanced SEO | | kian_moz0 -
Rankings drastically changing
I monitor our positions for a few keywords but they are very unstable. One day they will be at position 1, 2 or 3 and then all of a sudden not even on Google. We use an IP redirect to guide users to the correct site and I suspect this may be a cause. Could anybody shed some light? Thanks
Intermediate & Advanced SEO | | JordanRowlands0 -
Going from 302 redirect to 301 redirect weeks after changing URL structure
I made a small change on an ecommerce site that had big impacts I didn't consider... About six weeks ago in an effort to clean up one of many SEO-related problems on an ecommerce site, I had a developer rewrite the URLs to replace underscores with hyphens and redirect all pages throughout the site to that page with the new URL structure. We didn't immediately update our sitemap to reflect the changes (bad!) and I just discovered all the redirects are 302s... Since these changes, most of the pages have a page authority of 1 and we have dropped several spots in organic search. If we were to setup 301 redirects for the pages that we changed the URL structure would there be any changes in organic search placement and page authority or is it too late?
Intermediate & Advanced SEO | | Nobody16116990439410 -
How To Organise my URLS - Which is Optimal?
Hi all, I am currently in the process of re-writing my companies website URL structure. Compared to the way the website is structured at the minute, there's going to be a lot more URL's as the previous structure has missed out on a lot of search avenues that i intend to include within the rebuild. one of my issues is basically deciding under which category certain URL's come under, I can think of reasons for both sides but can't quite decide on which is optimal. My company is an automotive/car dealer so we sell cars for certain manufactures as well as offering a number of other services. what I'm curious about is what makes more sense in terms of the category that comes first in the URL. Here's what I am torn between; /(car manufacturer)/servicing OR /servicing/(car-manufacturer) To give you some more info that might influence the decision; In terms of generic keyword targeting, the majority would search in the order of '(car manufacturer) service' as opposed to 'service for (car manufacturer)'. Currently on our site, the sections /(manufacturer) are some of the most authoritative pages that we have on the website, but we've done very little work on /service in the past. For me, this would suggest that naturally the pages flowing from that URL would get an advantage in terms of authority/ranking. With either URL structure, the URL's are eventually going to cross paths - I just need to decide which one is best and should therefore feature first. Hopefully this is somewhat clear. I'd appreciate any suggestions or if you don't quite understand what I'm asking for then general URL advice is also appreciated. Many thanks Sam
Intermediate & Advanced SEO | | Sandicliffe0 -
301 redirects for a redesign.
About to completely redo a client's site and I want to make sure I don't loose our link juice. The current site is a old template site from another provider. They host it and we do not have access at all to the site itself, so there will be no transferring of the site from server to server because they feel the site is their property. Basically the site is a monthly service not a product. So this will be a completely new website, including new URL structure. So my question is how do keep the link juice flowing to the new site? I know I need to use 301 redirects, but do I rebuild those old URLs on my site and redirect them to their new counterpart or what? The link profile is not that impressive, maybe 15 back links (all mainly going to the homepage). But they all are local and coming from pretty good domain authority. But its keeping us ahead of our competition. Back story: This is one of my local search clients, we now have them ranking #1 across the board in the local packs. After analyzing the traffic, they are losing 75% of all traffic because of the sites design. So a new site is a must. I build a lot of websites, but have never worried about the back link profile before now. Thanks for all your help!
Intermediate & Advanced SEO | | masonrj0 -
URL Structure Change - 301 Redirect - on large website
Hi Guys, I have a website which has approximately 15 million pages indexed. We are planning to change url structure of 99.99% of pages but it would remain on same domain. eg: older url: xyz.com/nike-shoes; new url: xyx.com/shopping/nike-shoes A benefit that we would get is adding a related and important keyword in url. We also achieve other technical benefits in identifying the page type before hand and can reduce time taken to serve the pages (as per our tech team). For older URLs, we are planning to do a 301 redirect. While this seems to be the correct thing to do as per Google, we do see that there is a very large number of cases where people have suffered significantly on doing something like this : Here are our questions: Will all page rank value will be passed to new url? (i.e. will there be a 100% passing of PR/link juice to the new URLs) Can it lower my rank for keywords? (currently we have pretty good rankings (1-5) on many keywords) If there is an impact on rankings - will it be only on specific keywords or will we see a sitewide impact? Assuming that we have taken a hit on traffic, How much time would it take to get the traffic back to normal? and if traffic goes down, by what percentage it may go down and for how much time. (best case, average case and worst case scenarios) Is there anything I should keep in mind while doing this? I understand that there are no clear answers that can be given to these questions but we would like to evaluate a worst case/best case situation. Just to give context : Even a 10 day downtime in terms of drops in rankings is extremely detrimental for our business.
Intermediate & Advanced SEO | | Myntra0 -
Pretty URLs... do they matter?
Given the following urls: example.com/warriors/ninjas/ example.com/warriors/ninjas/cid=WRS-NIN01 Is there any difference from an SEO perspective? Aesthetically the 2nd bugs me but that's not a statistical difference. Thank you
Intermediate & Advanced SEO | | nymbot0 -
Which URL structure is much better?
Hi Everybody, Which URL structure is much better? Type 01. http://www.domain.com/category-a/
Intermediate & Advanced SEO | | cprasad
http://www.domain.com/category-a/subcategory-a-1/
http://www.domain.com/category-a/subcategory-a-2/
http://www.domain.com/category-b/
http://www.domain.com/category-b/subcategory-b-1/
http://www.domain.com/category-b/subcategory-b-2/ Type 02. http://www.domain.com/category-a/
http://www.domain.com/subcategory-a-1/
http://www.domain.com/subcategory-a-2/
http://www.domain.com/category-b/
http://www.domain.com/subcategory-b-1/
http://www.domain.com/subcategory-b-2/ How these 2 types can affect for Ranking, Site Links in Google and passing PR from root to other pages? Thanks Prasad0