Schema vs Hcard
-
Which one should i do? A little confused here..
This would be for small biz contractors/ hvac, painters, etc. trying to rank for Local SEO.
-
Great reply!
-
Hi Greenhornet77,
Good question. Schema and hCard both work. I used hCard for several years on all my local clients' sites, but I've transitioned now to Schema because of the agreement between all search engines that it's readable by them. If Schema is new to you, check out this generator:
For local businesses, be sure you start by clicking the 'organization' tab in the left nav. You have a choice of course, and to date, hCard still appears to be working fine, but a lot of SEOs were ticked when Google stopped supporting geoSitemaps (see: http://blumenthals.com/blog/2012/03/28/google-still-supporting-kml-files-but-not-the-use-of-geo-sitemaps/), and perhaps they may be less inclined in future to abandon schema because it's supported by multiple engines. Just a thought.
-
Can you explain better? Thanks
Maurizio
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Testimonials Vs Text Testimonials
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
Image & Video Optimization | | Lana9401 -
.png vs .jpg - Which ranks better or does it matter?
Hi Moz community, I am working on a SEO project (ecommerce) and most of the images on the website are .png and I notice they do not rank but yet the .jpg do. Do you recommend I change all the .png to .jpg? They all have alt text and keyword filenames (no spam 🙂 Here is the website www.moldear.com.ar. Notice the swimming pool coping tiles are .png and the swimming pool images are .jpg. I cannot get the coping images to rank for some reason Thanks Carla
Image & Video Optimization | | Carla_Dawson0 -
Adding Photos vs Page Speed
I need to add more photos to our site, since I believe it'd be a better user experience, but I don't want our page speed to slow down. Is there an optimal size or quality photo parameters that work best for this? If so, is there a site or service someone would recommend over photobucket to get them? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Footer links vs Homepage Content
We are redesigning this site http://www.crystalshop.co.uk/ but not reinstating the ecommerce yet so the primary aim of the site is to increase foot traffic in the shops. The list of shops on the RHS of the homepage is really messy but is useful. I would like to move these to the footer... is this a bad idea? If this is, is it a bit of a gamble to move it to the bottom of the homepage rather than higher up as it is? We are already featuring a link to the shop finder page but I want to get the locations in as prominent place as possible but it's quite a long list!
Image & Video Optimization | | SoundinTheory0 -
Places listings vs other ORGANIC listings
Not sure how to search for exactly the answer I'm looking for, because frankly my question (at least to me) is hard to describe. I will try my best, though! So I have a client who has an audiology business. They are located in Denver, CO. For search, we have them listed in the PLACES portion of the local search results (with the map, phone, address, etc). We saw this as a pretty big win, because its a fairly competitive market. HOWEVER, the client feels like those listings aren't as clicked on, or aren't as prominent as say, a regular organic listing that would have a page title, and description. I am assuming that isn't correct, that if I could only have 1 listing I'd want the PLACES one, but it occurred to me that this assumption isn't really based on any data I have personally read. So my question is two-fold. 1a. Is my assumption about being in PLACES accurate, that that listing is more desirable (even if I could pick which one to get, which i don't think is realistic) and 1b. Has anyone seen or have data that backs up my assertion one way or another. Would love your thoughts! William Smith @williamsmith
Image & Video Optimization | | AudigyGroupDigital0 -
Youtube vs Vimeo for better SEO
Hi i am starting to make some videos for my company like a tutorials for our products and i have some questions! What low budget service to choose for video hosting to have the best results for seo? I start with youtube because is google friendly but the ads are very big problem for me! Then i had start to thing about Vimeo but I am worried if my videos gone lost from search results! What you thing about it?
Image & Video Optimization | | petrospan0 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
New Local Tracking Number for Places vs an 800 Number.
I am having a problem with local search for my business. I submitted the same NAP (Name, Address, Phone) info to Google Places as I have submitted via LocalEZE and Universal Business Listing. Here is the issue. The local number that is being used does not have any way to track calls, meaning the phone company (xo communications) does not give us the number of incoming calls. To add call tracking to the local numbers through our PBX system is very expensive, $2000 per store. Also to transfer this local number to a call tracking company (like callsource or whoiscalling) is a lot of trouble and not an option either. I need to track the call count somehow so I have two options left. 1) Get a new local number (that is also a tracking number through a phone tracking company) and then submit this to Google Places, LocalEZE and Universal Business Listing. The issue with this is that all of our citations will be re-set with a new local number, basically we'd have to do local SEO all over again. 2) Use the main 800 number in Google Places, this can be tracked. However, then our local number is on all of the NAP citations and Google Places will be the only web property with an 800 number. What are your thoughts?
Image & Video Optimization | | qlkasdjfw0