Does PR & DA not apply to Google?
-
My PR & DA are much higher than my competitors, but I noticed that they outrank me in some searches. What's up with that?
-
That's not unusual.
We outrank people with higher DA & PR for thousands of keywords. I would consider things on a page by page basis. Authority for a domain and page are not the same thing; this applies to PR as well. If you have a super high PR on your homepage, you might want to flow it around to pages which need it, for example. Your call. If I was to post a response on answers at yahoo with a link back to my site and there was nofollow, it would not mean that DA:100 would be a determinant factor. It's the PAGE itself which is relevant - there are several pages in that site with PA of 1 (i.e. 1/100).
-
A book I go and buy and hand to every new client "how moved my cheese" - expecting things to stay status quo is short sited, but preparing and embracing change will provide new growth and opportunity.
Maybe not owning the top spot was google's way of saying; "... the page just wasn't converting...next please.."
Have you looked closely at your Google webmaster tools, analytic, and your raw log files? have you defined a conversion funnel or experiment? Define what "success" is for your site past ranking, and you might find better money terms then the one's you've been using.
Note on logs: Google is good, but it process's the most common denominator. Have your host provider save your raw logs monthly and download and look to them from time to time. Google does a lot for you, but you'd surprised by the hidden gems your log files can give up for search terms you would never have though of.
Run the site like a business, track the ROI of the terms - including your work to return - and define your top money paths / conversion channels.
-
I guess that's where I get confused. For the past 2 years I have ranked for everything, in fact I dominated my area like no one has ever seen. Recently things have been a little different, I am still the dominate website for photographers in my neighborhood, I just do not own every top spot. I think with a little bit of help I can do some wonderful things.
-
When you say "some" you should keep in mind that you can't always rank for everything. Focus on term to conversion as bounce rate is a big ranking factor now with any site, try to get down to at least 32% if possible for your site as a whole and below 30% for your SERP. Target your terms and your market.
-
So where should I focus my attention?
-
Pagerank just measures your link popularity. Rankings are determined by it and hundreds of other factors. That's why Google and good SEOs will tell you not to focus on PageRank.
You can be PR7 and not rank for anything worthwhile.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How i can increase my site Moz DA and keyword difficulty difficulty?
Is there any way to increase my site Authority through increasing DA of my site and Keyword difficulty ? my site is about gamming like https://cpsandtypingtest.com/
Moz Pro | | sathoiue80 -
What about a No-record backlink in the view of yahoo aand google or bing
I have a vulnerability - when I make a backlink as a piece of SEO in some site when I looked into comparable couple of days after. It hasn't documented and I checked its robots record. It showing up Customer trained professional: Mediapartners-Google Disallow: User-Agent: * Disallow: However, is this make any backlink maintain or just this with the ultimate objective of not requesting in google. I make it direct - "Is such a backlink creation my MassagerConsult site maintain my SEO activity or Not?" In this No-record site.
Moz Pro | | Hadia7680 -
Site Not Cached By Google
Hi My name is Apoorwa and i have my own website, My website is not cached by google, Why is this problem happening with my site.can somebody help me please? its urgent....this is my site - http://www.holifestival.org/Please assist me.......
Moz Pro | | Packersmove0 -
DA AND PA estimation based on Backlink or search engine traffic??
I'm want to know that estimation of blogs DA and PA based on search engine traffic(google,yahoo,bing) or it totally depend on link connected to that perticular domain.
Moz Pro | | imDelu0 -
How do you run ranks now for clients that aren't in your local area now that Google customizes search results based on location?
How do you run ranks now for clients that aren't in your local area now that Google customizes search results based on location? What tool/service have you found that gives accurate rank results? To me it seems like there is no guaranteed global #1position any more, or is this the situation for only certain types of searches? Likewise how can anyone tool give a global accurate rank score?
Moz Pro | | greengroup0 -
My Website is not being crawled by Google last 15 days
Hello, Required emergency help, one of client website http://www.mediaxpress.net/ is not being crawled since last 15 days, What can be the reason. I have Checked Google Webmaster Tools, it not showing an Issue and even SEOmoz crawler is crawling it normally. I have updated some data on pages, and i want to get it crawled by Google. But Google is not crawling in anyway.
Moz Pro | | CommercePundit0 -
SEOMoz Q&A having some issues?
Apologies if this has been asked. I was browsing Q&A and got a Ruby error page, reloaded and everything was fine. However a bunch of the topics are kind of messed up, and it looks like a chunk of them are missing now. For example my 'questions I've answered' section of My Q&A only has the newest question and the oldest question, and when I sort the SEOMoz Tools category by newest I get one recent post and then the next one is from November of last year. You guys having database problems?
Moz Pro | | icecarats0 -
Www, non www, 301 redirects, Google webmaster tools & SeomozPro
arg! Any help on this topic would be greatly appreciated! This is in regards to sheffieldfurniture .com In October of 2011 I had our host set up a redirect for our site so all non www requests would be redirected to the www version and it works great (so it seems at least) Recently I signed up for SEOMOZPRO and when I started trying to track my organic results for various keywords I realized that Google has my site indexed in the non www format. Is this a problem? I’ve read you can tell google what your preferred domain is in Google Webmaster Tools, is that what I should be doing? Are there any negatives to doing that? I’m just confused as to why Google hasn’t noticed or acknowledged the redirect in 4 months. It makes me wonder if something isn’t working properly? I have since added a second SEOMOZPRO campaign with the non www version but I’m worried about having historical tracking issues if I then tell google to use the www version…
Moz Pro | | SheffieldMarketing0