How can I find out why my Domain authority has gone down?
-
I need to find out why the domain authority has dropped 6 points in the last 6 months - any ideas where to start looking?
-
And of course, build up your own authority on G+ and links from your posts are followed.
-
As Marcus said, links are a big part of domain authority, but something else to try is setting up both a Google+ account (if you don't have one) and then applying authorship as well.
Having others who are influential in your niche will help build authority to your site as well, so get active on Google+ and start sharing and collaborating with others in your industry.
Andy
-
Hey Emma
It is probably nothing to worry about but the most likely cause would be the loss of some links somewhere down the chain. Whether this is the deindexation of lower quality sites, links being removed or the same thing happening to sites that linked to you so less juice rolling downhill.
Either way, it likely indicates the need for some authority type links to help prop you up a bit if there is a downward trend.
If you wanted to drop a link in here I am sure we could give you a little more targeted advice.
Hope that helps
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Struggling with the principle of backlinks, all i can see for the competition is directories?
Hey everyone, I have been using the open site explorer to check the linking domains/inbound links of competition for window suppliers. I've read that directories generate pretty much no link juice, yet all i can find for pretty much all of the well ranking competition (other than few very major companies) is directory listings. This leaves me wondering whether just submiitting to 5-10 good relevant directories would help tip me above some of the competition... I've read quite a lot about generating quality backlinks but i still haven't got my head around how to actually do anything myself that would be potentially useful. All i've done so far is post to relevant high authority directories and a couple relevant forums. I have pretty much £0 budget but a decent amount of time and strong graphic design and animation skills so feel like i can put that to use but again would have no idea what to do even if i created something share worthy. I can't imagine succesfully contacting anyone and getting them to link back to me or share my content.. Thanks for any advice...
Moz Pro | | binkez320 -
I have 2 linking root domains on my URL. But I don't get the whole Root domain thing. So I don't understand how I can improve it?
I have 2 linking root domains on my URL. But I don't get the whole Root domain thing. So I don't understand how I can improve it? I copy and pasted this, from my Links page in my campaign because I can't seem to grasp what a root domain is: 'A higher number of good quality linking root domains improves a page's ranking potential'. Can some one explain to me what this is. As simply as possible. Here's my site www.Thumannagency.com Thanks in advance:)
Moz Pro | | MissThumann0 -
Question about SEO and domains
Hello, Over time we have purchased many domain names that relate to our business. Let us say we sell chairs of type A, chairs of type B, Tables of Type C etc. We also have a main web site (main domain) which has been functioning for many years and is ranked well but not great. Since we have domain chairtypeA.com and chairtypeB.com I was thinking of putting them to good use as follows. STRATEGY A a) Create the domain as a parallel domain but is mainly informational - it talks about chair type A, its history, what to look for etc. It has the same IP address as main domain b) Have all the links on the page be directly linked to the MAIN site- so if you are on page for ChairtypeA and want to see it in a set you just click a link and it takes you to the main site. c) The look and feel of the ChairtypeA site is exactly the same as the main site - in fact except for the Heading, title and content the whole framework is from the main site. My hope is that if people are looking for chairtypeA, we would rank and attract customers. Plus it would use up some of the domain names we have purchased. THE OTHER ALTERNATIVE (Strategy B) is a) Create a domain for chairtypeA parallel to main domain (same IP address) b) redirect it to subfolder in main domain c) refer to the pages also as maindomain/chairtypeA (here is where it is no longer purely parallel) I have 3 objectives a) Use my purchased domain names b) Focus on certain products (liek ChairtypeA) c) Overall increase visibility and ranking Please give me any feedback which indicates whether Strategy A or Strategy B is more effective, or if any has negative consequences. Or you could suggest Strategy C - a completely new approach. Thanks Sam
Moz Pro | | samgold0 -
Difference between Open site Explorer's Root Domain and Basic SERP Report's Linking Root Domain?
Why show different Linking Root Domain open site explorer and SERP of any websites? Open Site explorer show different linking root domain and Basic SERP Report show different linking root domain of any website url, who is the correct and why it is show different linking root domain?
Moz Pro | | surabhi60 -
My localized domains are not getting any love or juice it seems?
Not sure what best practices are, but I have my main domain, a .com and my localized domains, .com.sg and .co.id. As you can see from the screenshot from opensite explorer, i am not getting any linkjuice from my .com domain to my other local domains - what am i doing wrong here? j3LWnOJ
Moz Pro | | venkatraman0 -
Can I change the Competitive Domain Analysis Domains?
I need to change a couple of the competitors listed under Competitive Domain Analysis but I cant find how to do this? Can anyone point me in the right direction? Thanks Chris
Moz Pro | | ChrisMcIlroy0 -
How can i locate the links on my site that are causing 404 errors?
In the 404 error report, there is no way to find what page on my site has the broken link.. how can i find them??? help. Matt
Moz Pro | | seo4anyone0 -
Can't find backlinks shown in report.
I ran an advanced report to show me all the backlinks pointing to a domain. When I go to many of the domains listed, I can't find the link. I've searched the pages by anchor text in the browser and nothing comes up. Anyone know why this would be?
Moz Pro | | PatioLifeStyle0