Google+ - Is it worth it?
-
I've been looking at putting some of my companies on Google+ but I've just done some quick research and it doesn't seem like many of our competitors or even any in our industry is on there.
I have heard that by having a Google+ presence it will help your organic search ranking. However, I'm not sure how true this is.
Is it worth setting up a Google+ page if it's likely that you're not going to get much activity on it?
-
Hi Brian, yes indeed it is worth it. But don't just take our word for it, take the word of many others in the industry:
Use it to increase traffic: http://www.seomoz.org/blog/google-author-photos. I built my profile for this express purpose. Authorship is important too and you need a Google+ profile to hook things together. Danny Sullivan provides examples where Google+ is pushed over the other social networks.
How to take advantage of Google+: http://www.seomoz.org/blog/tips-to-use-google-for-seo.
There are too many reasons to do it and not one reason not to (IMO).
-
I would engage with your user base on as many (feasible) social channels as possible. Depending on your user demographics (and products you offer), you might find that Pinterest works in some instances better due to the largely female audience.
It is really difficult to get Google+ engagement but your audience is more loyal than Facebook.
-
Hi Brian
I think if you read your question again "I've just done some quick research and it doesn't seem like many of our competitors or even any in our industry is on there." why would you not go for it? Zag whilst everyone else is zigging.
-
Hi Brian,
Yes, Google+ is a bit of a must if for no other reason than to share a bit of your website content and get Google seeing you on the radar more readily.
It can most definitely help your results in the SERPs. Do a search and see photos of people next to their articles / pages, and this is Google+ and Authorship at work.
Depending on how you view it, very much a necessary evil that is only going to continue to grow in importance to any SEO you plan on doing.
Something for you to try - search for "Links Google want to see" and you will see my article at the top of the page. This took less than 2 hours to start to appear in the SERPs.
Not too shabby by any standards
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Brand Page Verification
I have a website, for that i have created a Brand page on Google plus. So please tell me that: Is brand page need any verification like Google my business page or not..?? And if Yes then what will be steps to get verified..?
Social Media | | 1akal0 -
Visits in Campaigns report exceed pageviews in Pages report in Google Analytics
We tag our links in social media posts with the source (i.e. Facebook), medium (Post) and campaign (i.e. kids funny sayings). We often see in our Campaigns report that the number of visits generated by a Facebook post exceeds the number of pageviews for that linked to page in the Pages report Has anyone else had this experience and why does it happen? Or am I missing something really obvious or doing something wrong in which case, please please enlighten me!
Social Media | | harrietsand0 -
Google+ pages in search results
I have a simple question - I've read a lot about how google+ pages are ranking well in google searches, and that it's a good idea to incorporate google+ into your strategy. So I was on a call this morning, talking to a client about this. The client brought up the fact that in all his google searches, he's NEVER seen a google plus page in the search results. I realized that I never have either. After some searches, I still don't see any google plus pages, at least not on page 1 or 2. Am I missing something? Needless to say, the client was not convinced about the value of having a G+ page, and I came away not sure what I was missing. So how do people measure the impact of using google+ on their main website? -Jim
Social Media | | jimr4511 -
Is Manta.com worth paying?
Hello, I have currently have a Free listing but Im considering paying the monthly fee. Does it really generate leads? Does it help for link building and SEO?
Social Media | | ogdcorp
If it does, is it wise to link back to the profile page or the home page? Thanks0 -
Why is Google+ so confusing?
I have to update my data in 3 separate place is there anyway to just update one area and it filters into all required places. I have a 1)Google+ places page 2)Google+ profile page, what I would expect others to use for my business 3)Google+ page seems to be the one I should be using for my business? Anyone seen a good guide on Google+ ?
Social Media | | tempowebdesign0 -
Anyone use the new "Social Settings" in Google Analytics?
In the past couple of months, Google rolled out a tab called "Social Settings" in the Admin area (see image). It's an optional setting, and Google is rather vague about what it does. GA already tracks social in "Traffic Sources," so what is the advantage of using Social Settings? If you've used these new settings, what have your experiences been? Were the settings helpful? Did they completely screw up your analytics? Thanks, Benjamin Ri5bY Ri5bY.jpg
Social Media | | 1000Bulbs1 -
Google+ Business Profile, Places, Company, or Brand
We have a company with 2 offices, 1 on each coast. I was wondering what would be the best way to create a google+ business page for this to maximize them? We'd like to show a nationwide presence with 2 offices. Are there any downsides to picking any 1 of these? To clarify, there are 3 choices: local business, brand, and company. Which of the 3 would you recommend for a company with a nationwide presence and 2 offices?
Social Media | | ilyaelbert0