Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?

[nmedia]

Hello,

Checking the Analytics part - Search Engine Optimization/ Queries -

I found suprising results for my website:

The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!

Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7

I'm looking for your experience of CTR of other websites in the same situation.

Do you have similar low CTR?

Some background info;

The website is no1 for the brandname.

Sitelinks are shown.

Google Maps is shown on right.

In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.

Thanks for sharing your experience.

Best Regards

Daria

[nmedia]

I think I fail to understand this report as the math are not making sense:

Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

How is it possible to get 320 impressions on the same Query.

There are way more impressions than searches for that specific query. Thats nonsens!

From Google Support- definition of query:

| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

[nmedia]

I think I fail to understand this report as the math are not making sense:

Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.

How is it possible to get 320 impressions on the same Query.

From Google Support:

| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |

[nmedia]

Thanks for all those good points.

• 1 as you say unlikely as also visit and hits would be higher.

• 2 No adwords campaign on brand name.

• 3 It's a service and maps gets also low clicks (from places stats)

• 4 Brand name is unique

• 5 No other products use this keyword for sure

• 6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.

• 7  May metadesciption could be improved but there are also sitelinks that give lote of space.

By the way. The site links count as normal hits. Correct???

What are your CTR in the SERPS for your brand name?

[RobertChapman]

Just to put your mind at ease, our brand see's a similar CTR but I have put below some considerations.

• With Google Privacy settings and the emergence of "None" it might be possible that Google registers the impression but counts the click as "none" - very unlikely.
• Do you run paid adverts on your brand? Is it possible people could be clicking these? Factor this in when considering the overall CTR.
• You said Google Maps is on the right - if your brand is a restaurant /venue/shop it's possible they click that result and go to Google Maps, and still find what they are looking for.
• Is your brand name unique - if other companies have it, people may see the results and decide thats not what they are looking for?
• Could your brand name be confused with other products?
• Are other people bidding on your brand name.
• Is your Meta Descritpion fully optimised? This is basically a written advert for your site. Is it as optimised as can be? Is there a call to action.

I'll think of more but lots to think about.