Permalinks best structure
-
Hello all,
1. I have a website under WordPress and I would like to know whici is the best permalink structure? I have seen in many post that /%postname%/ would be the best in terms of SEO although performance is not very good (But in WP latest version the speed issue has been solved?).
2. Additionally I would like to know if in terms of SEO it is better to publich the content as a page or as a post. The page publishing allows to have the path:
www.example.com/page/subpage/etc... root that I understand is good for SEO?
3. How does affect for SEO a page i.e. www.example.com/page1 with links to different posts that have the permalink structure i.e: /%postname%/
I mean, if I click on the page www.example.com/page1 and then in the link to the POST inside that page and I am redirected to www.example.com/post
How does affect the SEO?
Thank you very much for the help,
Best regards,
Antonio
-
Thank you very much for the help!
Regards,
Antonio
-
You might get a slightly faster page load if you make custom .htaccess redirects, which should be possible for you. I'd go for page publishing. I would not have one link after another to get to a page. Minimize clicks to destination for best UX. If you're writing for a niche topic, then yes URL alone and presence of relevant keywords may do it for you but otherwise they are only part of the strategy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Placement of /p/ in URL structure for ecommerce site product URLs
Hi, We're a discussion about how to structure a clients ecommerce site product page URLs where 12345 represent the product SKU/number: https://domain.com/Item--i-12345 https://domain.com/product-name/p/12345 https://domain.com/p/12345 It's a toss up between the second and the third URL, but the SEO company is saying the third is best because of the placement with the /p/ and creating a silo for "products" that help search engines recognize it is a product. Does anyone have thoughts on this? Thanks!
Algorithm Updates | | AliMac260 -
Flat Structure URL vs Structured Sub-directory URL
We are finally taking our classifieds site forward and moving into a much improved URL structure, however, there is some disagreement over whether to go with a Flat URL structure or a structured sub-directory. I've browsed all of the posts and Q&A's for this going back to 2011, and still don't feel like I have a real answer. Has anyone tested this yet, or is there any consensus over ranking? I am in a disagreement with another SEO manager about this for our proposed URL structure redesign who is for it because it is what our competitors are doing. Our classifieds are geographically based, and we group by state, county, and city. Most of our traffic comes from state and county based searches. We also would like to integrate categories into the URL for some of the major search terms we see. The disagreement arises around how to structure the site. I prefer the logical sub-directory style: [sitename]/[category]/[state]/[county]/
Algorithm Updates | | newspore
mysite.com/for-sale/california/kern-county/
or
[sitename]/[category]/[county]-county-[stateabb]/
mysite.com/for-sale/kern-county-ca/ I don't mind the second, except for when you look at it in the context of the whole site: Geo Landing Pages:
mysite.com/california/
mysite.com/los-angeles-ca-90210/ Actual Search Pages:
mysite.com/for-sale/orange-ca/[filters] Detail Pages:
mysite.com/widget-type/cool-product-name/productid I want to make sure this flat structure performs better before sacrificing my analytics sanity (and ordered logic). Any case studies, tests or real data around this would be most helpful, someone at Moz must've tackled this by now!0 -
How is best to use Permalinks for Wordpress /category/postname or /postname
Hello , I have a question Regarding the Permalink structure form Wordpress ,I am trying to figure out what would be the best structure of the blog post link ,for the moment I am using the structure example.com/postname and I changed the structure to example.com/category/postname ,redirected with 301 the old links to the new links and I thought about it and wanted to ask , I would really appreciate if you could tell me what is best form SEO point of view to do. Regards,
Algorithm Updates | | anitawapa0 -
How to determine the best keyword strategy/purpose for a blog in 2014?
Currently our blog has been used to add content to our site targeting desired keywords (fairly top-level). For example, if we wanted organic traffic for "Some City Contractors" (by no means a longtail), we would write a blog using this key term in the Title, url, a sub heading perhaps and a couple variations of the term throughout any subheadings or body copy. I think the idea was that since there was so much work to be done to get the static site pages optimized (rewriting that copy), we just decided to crank out fresh content targeting these high level KWs, assuming a search engine result is a result and as long as we got real estate there, a click and there was a link to the relevant site page in that article, we were golden (well, maybe not golden, but good). We are now building a new, responsive site and taking care to make sure that the site's relevant pages are nicely optimized. Higher level page are optimized for high-level KWs and sub pages target longer tail KWs identified in KW research. Along the way an SEO said it was bad that so many of our blogs were better optimized for key terms than the actual site pages (i.e. service pages, things you would find in the main nav.) This does make some sense to me so... So what is the new purpose for our blogs in this new age of Google and ever-increasing social influence? Should we forget about focusing on KWs already addressed within the site's core? Focus more on interesting, super long-tails that maybe don't have a ton of traffic, but are relevant (and oh by they way, something like 3 million terms are searched for the first time each day, right?)? Or forget the keywords, as long as the topic is relevant and interesting the real pay-off is in social interactions. I'm really interested to see if this results in clear-cut answer or more of a lengthy discussion...
Algorithm Updates | | vernonmack1 -
Best way to geotag
Hi guys - this question isnt strictly SEO its more of a programming one. I am currently building a directory with a number of different retail shops listed there. At the moment I have google map installed there but I have to drag and drop the pin - rather than google searching the address I input and putting it in themselves automatically. Can anyone point me to documentation on how to get this to word properly? Whether or not I can get the above to work aside - could someone tell me how to use the google drop pin to get the co-ordinates and and correctly add them into the page header? Finally - I want to geotag all images on the page with the same coordinates as the droppin too (as the pictures are taken on premises). Can anyone recommend software that might be able to do this en mass automatically? Thanks in advance Alex
Algorithm Updates | | socialgrowth0 -
Second rebranding, what's the best approach?
Our client rebranded in 2007 and it worked very successfully from an SEO persepctive. They put in place page-to-page 301 redirects and the new website replaced the old one in the SERPS very quickly in similar positions. The market has changed and they now need to rebrand again so they are moving to a third domain. So in 2007 they redirected DomainA to DomainB and now are moving to DomainC Domain A was in existence since 1996 so a majority of the link profile is still directed to DomainA and is passing through it via 301 to DomainB. Is the best approach 1. to just redirect DomainB to DomainC, leaving the DomainA links pass through a second set of 301 redirects?
Algorithm Updates | | G-DC
or 2. would it be better to change the redirects on DomainA to go directly to DomainC (the theory here is that each 301 dilutes the value of a link so taking out a hop could be better)0 -
New linkbuilding: If networks are useless, and I need high volume through a 1-man team, what's the best option?
I work for an online retailer, and we have thousands of product pages and our vertical for content is brutal -- half of them are owned by our competitors. Are there any new linkbuilding strategies that can be done through a 1-man team? I'm not talking about bots or traditional link networks. Our current strat revolves around the following: 1. Link prospecting through buzzstream tools and singular contacts 2. Finding bloggers/vloggers, sending product and having them send backlinks to our homepage level with their reviews (slow turnaround, low juice). 3. Syndicating our videos through multiple avenues. 4. Being active on social. We need to gain more authority outside of simple content building. Are there any alternatives to link networks to optimize build outs via a 1-man team? Many thanks!
Algorithm Updates | | eugeneku0 -
Is this the best way to get rid of low quality content?
Hi there, after getting hit by the Panda bear (30% loss in traffic) I've been researching ways to get rid of low quality content. From what I could find the best advise seemed to be a recommendation to use google analytics to find your worst performing pages (go to traffic sources - google organic - view by landing page). Any page that hasn't been viewed more than 100 times in 18 months should be a candidate for a deletion. Out of over 5000 pages and using this report we identified over 3000 low quality pages which I've begun exporting to excel for further examination. However, starting with the worst pages (according to analytics) I'm noticing some of our most popular pages are showing up here. For example: /countries/Panama is showing up as zero views but the correct version (with the end slash) countries/Panama/ is showing up as having over 600 views. I'm not sure how google even found the former version of the link but I'm even less sure how to proceed now (the webmaster was going to put a no-follow on any crap pages but this is now making him nervous about the whole process). Some advise on how to proceed from here would be fantastico and danke <colgroup><col width="493"></colgroup>
Algorithm Updates | | BrianYork-AIM0