Seo & Real Estate Site?
-
I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes.
A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate.
How confused would google be? Is there an acceptable strategy to making this a reality?
Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry.
Help
-
Don't know how much I can dumb down php lol.
Thanks Kane!
-
Also, I would add one comment: write all of your web dev-related content from the perspective of a realtor. That's the one thing that will make the content work with the rest of your site. If you start writing about advanced developer topics that are totally useless to a realtor reading the site, then that is typically going to be too far off topic.
-
Relevance is definitely important, and you'll want to be sure to get plenty of links from real estate related websites. But, you should take a broad view of what's relevant.
For example, if someone writes an article about "fun ways to keep your kids entertained during a day of house shopping" for a mommy blog, that's a relevant piece of content, on an otherwise unrelated website.
Say you write an article for YouMoz about "10 creative pieces of content that any realtor can use to earn links" - that too is a link from a relevant page on a site that is otherwise unrelated.
Don't worry too much about the relevance of the domain, especially if you can get the page-level relevance higher. Google is OK at understanding things on a domain level and a page level, but that doesn't mean that they'll discredit good links from sites that aren't in the exact same niche.
Also, don't forget about other forms of relevance. Local relevancy is a great one for your niche (ranging from neighborhood level to city level [Pensacola] to county level to state level [Florida]). Also, think vertically within your industry: house inspection, title insurance, mortgage brokers, and other homeowner-related sites all are relevant to your website in their own way.
-
Now I am excited. I've never combined my concepts. I operate a lot of domains that are not similar. I have always wanted to run a site about who/what I really am. An agent that focuses on the web :).
Can I get some more members opinions! Give me some advice on this please.
I could get a link from SEOMOZ now. LOL I never made a single backlink to my real estate sites because there was no relevance.
-
Yes, I understand. You're only going to get those links from web design sites if there is content on your site that is relevant to web design. So, you need to create that content on your site before you have anything to link to. Those pages won't rank for traditional real estate keywords, but the pages will pass link value to other pages on the site, and the domain overall.
The relevance won't be an issue - although you will have to build all of the normal realtor links as well as the web design-related links if you want to compete. However, the web design links will be a good way to exceed the competition.
Google will recognize on a domain level that the site overall is about both web design and real estate. They will also recognize on a page level that some pages are about a specific topic. You'll need to be conscious of what keywords you're targeting on each page.
-
Do you understand my objective? I want to back link to my site on sites about web design because they average a much higher Page Rank (I also spend MUCH more of my time on those sites). I want to RANK for Real Estate keywords.
I fear the relevance (web design) will not let me rank for Real Estate Keywords. I know I can get a high Page Rank, but will it help me rank for real estate because the PR is earned on web design...
I don't care about ranking for any web design keywords. I know how difficult that can be, lol. Forbid I mention ranking for... SEO keywords.
-
Google would not be confused - if you're building a site about web development for the real estate industry, they'll pick up on that very quickly. There's nothing wrong with that and frankly I think it's a good way to build yourself a niche.
If your question is regarding whether you'll be able to still target traditional keywords like "Pensacola Real Estate," I don't think that will be an issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking root domains to your own site
I have been using the moz open site explorer tool and glancing at my competition. I noticed most sites if not all in the linking domains section have a link to there own site. How do i do this? On my site i have no established links and my score is only 1/1. Even with lower ranking sites that have there own site linking to there self have a 16/16. Any help would be appreciated I am pretty new to all of this. thanks
Link Building | | unlimitedairbrush0 -
At a Loss With What to do With This Site
Hi people, a friend of mine runs a payday loan site with a very valuable domain name: http://bit.ly/1lyJgME The site was penalised by Google about 18 months ago, up until then it ranked #1 for payday loan and on the 1st page for the plural, payday loans in the UK. Now the website is nowhere in the top 200 results for either of the phrases, but he has not received any notification from Google and if he checks in webmaster tools in the manual actions section there is nothing there. He has gone through all of the links to his site several times and attempted to remove any unnatural links, those that he could not get rid of after emailing twice he disavowed - about 800, a lot were not even built by him. He has sent 2-3 reconsideration requests to Google and every time they said that the site had not been penalised, or something to that affect. The site does have lots of quality organic links from websites like Wired Magazine and the National Geographic, more then enough decent links to rank somewhere on Google for its keywords. I feel that the site may have been held to a higher standard because a lot of people think that payday loan websites are unethical. What do you think he should do? Can you spot anything on site that is wrong? He has definitely tried to remove every single unnatural link and the ones he could not he disavowed.
Link Building | | Eavesy1 -
Backlinks to site.com (without www)
I have a website with 301 redirection from site.com to www.site.com. And we have built many backlinks to site.com (without www). Are these backlinks still give us juicy?
Link Building | | bele0 -
Shopping comparison sites for ecommerce Seo
Does anyone use shopping comparison sites to drive traffic to an ecommerce site? If so does that improve your organic ranking or result in the first page being dominated by comparison sites?
Link Building | | DavidLenehan0 -
How to SEO how-to website?
I've launched the website www.ComoFazer.com.br, which is a Brazilian how-to website (the domain is literally how to in Portuguese). How can I get to the top rankings? My strategy so far: made all the on-page SEO stuff put 4 sidebar links in family websites bought the $90 package in GetLinksPro for 100 dofollow links spent about $100 in Facebook Ads to get 2k followers there I want help regarding SEO and strategy for this kind of sites.
Link Building | | kikocherman0 -
Building backlinks for a newspaper site?
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
Link Building | | BostonWright0 -
Getting into DMOZ for my coaching site
Hello, Before I submit to DMOZ, I'm wondering if my site is one that would get indexed: www.bobweikel.com Also, if you have any hints beyond what I can read at DMOZ I'd really appreciate it. I don't want to submit and then after several months get rejected.
Link Building | | BobGW0 -
SEO Triage - What matters most?
If you only had 8 hours to work on an SEO project... How would you spend your time to get the fastest results? On-page optimization, or link-building? Context: On-Page Optimization: "A" grade (SEOMOZ On-Page Report Card) Keywords: "moderately competitive" (SEOMOZ Keyword Difficulty Tool) Domain Authority: 33 (SEOMOZ Competitive Link Analysis)
Link Building | | JessicaCox0