Moving an eCommerce Site to Wordpress
-
I'm evaluating moving an established eCommerce I own over to a WordPress based site with a woocommerce plugin.
My question is, does the added /category/ slug hurt SEO rankings at all?
-
Couple hints -
- Do your content migration quick as possible.
- Use WordPress 'Site Maintainance' plug In.
- As mentioned before - your categories should go more than 3 levels deep.
- Remember correct permalink structure
- Of course keyword targeted meta tags for each product and page
Most likely you will experience shift and gap between your rankings but if you will keep the same direction before - I would say you will be back in your prevent position after a 3.4 days and if you will use SEO plugins and will do everything correctly - you will outperform your previous site greatly!
Good luck with the new platform!
Jungles
-
Urls should be no more than 3 subfolders deep (example.com/subfolder or example.com/subfolder1/subfolder2.)
It should also be mentioned that you can customize your wordpress URL structure, so you do not necessarily need to have the extra category slug.
There is a lot more to be said about this topic, but instead of filling up this answer, I'm just going to point you to this article by Dr. Pete. http://www.seomoz.org/blog/should-i-change-my-urls-for-seo
-Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Not Indexing Pages (Wordpress)
Hello, recently I started noticing that google is not indexing our new pages or our new blog posts. We are simply getting a "Discovered - Currently Not Indexed" message on all new pages. When I click "Request Indexing" is takes a few days, but eventually it does get indexed and is on Google. This is very strange, as our website has been around since the late 90's and the quality of the new content is neither duplicate nor "low quality". We started noticing this happening around February. We also do not have many pages - maybe 500 maximum? I have looked at all the obvious answers (allowing for indexing, etc.), but just can't seem to pinpoint a reason why. Has anyone had this happen recently? It is getting very annoying having to manually go in and request indexing for every page and makes me think there may be some underlying issues with the website that should be fixed.
Technical SEO | | Hasanovic1 -
Why are these blackhat sites so successful?
Here's an interesting conundrum. Here are three sites with their respective ranking for "dental implants [city]:" http://dentalimplantsvaughan.ca - 9 (on google.ca) http://dentalimplantsinhonoluluhi.com - 2 (on google.com) http://dentalimplantssurreybc.ca - 7 (on google.ca) These markets are not particularly competitive, however, all of these sites suffer from: Duplicate content, both internally and across sites (all of this company's implant sites have the same exact content, minus the bio pages and the local modifier). Average speed score. No structured data No links And these sites are ranking relatively quickly. The Vaughan site went live 3 months ago. But, what's boggling my mind is that they rank on the first page at all. It seems they're doing the exact opposite of what you're supposed to do, yet they rank relatively well.
Technical SEO | | nowmedia10 -
One site per location or all under and umbrella site?
I am working on a project where we are re-branding lots (100+) existing local business under one national brand. I am wondering what we should do with their existing websites, they are generally fairly poor and will need re-designing to match the new brand but may have some residual links? 301 redirect the URL to the national site, e.g. nationalsite.com/localbusinessA? If so what should I look out for? Do I need to specifically redirect any pages that have links to them to the same pages on the new site? Or should I give them a new standalone website that they link back to the national brand site? More than likely this will be hosted on the same server and CMS as the main site just the URL will remain Do I need to make sure that any old URL's that had links to them are 301'd to the new pages? Many thanks for you advice.
Technical SEO | | BadgerToo0 -
How do you incorporate a Wordpress blog onto an ecommerce website?
Hello there, We have a company website: http://www.parklanechampagne.co.uk/ and a Wordpress blog: http://www.alastairharrison.me/ and I would like the blog on the subfolder http://www.parklanechampagne.co.uk/blog so that we get maximum SEO benefit from updating this regularly (I understand this would be better than putting it on a subdomain blog.parklanechampagne.co.uk?). The Wordpress blog is hosted externally but I was after some advice on how we can move this blog to the parklanechampagne/blog subfolder? Any help gratefully received - I've asked several SEO and web agencies this question and had a lot of contrasting replies! Many thanks, Jon
Technical SEO | | jonmorse860 -
Redirecting a old aged site to a new exact match site?
Hi All, I have a question. I have 2 sites with me in the same sector and want some help. site 1 is a old site started back in 2003 and has some amount of links to it and has a pr 3 with some good links to it but doesn't rank much for any keywords for the timing. site 2 is a aged domain but newly developed with unique content and has a good amount of exact match with a .com version. so will there be any benefit by redirecting site 1 to site 2 to get the seo benefits and a start for link bulding? or is it best to develop and work on each site? the sector is health insurance. Thanks
Technical SEO | | macky71 -
How does Ping services help your site
Hi i am trying to understand how services such as pingler.com help your site. I think i understand about the google ping service which tells google that you have updated a page but how does pingler work. Pingler claims that it sends traffic to your site but i do not understand this. Any help would be great
Technical SEO | | ClaireH-1848861