Should I add author markup to sales pages?
-
Adding author markup to the homepage or to SEO optimised sales landing pages is possible. However it doesn't really seem to be using the feature in the spirit of it's purpose.
It makes sense for blog posts.
It's possible for other pages and will likely improve CTRs from SERPs. But is it against the spirit of it's purpose?
-
It might increase CTR, but I would expect it to also increase bounce rate.
As people are becoming familiar with the snippet format, they're associating it with articles and blog posts. If they think they're clicking on a link that leads to an article, and they arrive at a product page, do you really think they'll stick around and give you their money?
It's widely believed that pogosticking (users bouncing immediately back to the SERP and clicking another result) can harm your rankings. So be careful with anything that might lead to a mismatch between searcher intent and page content.
I wouldn't be surprised if Google eventually starts ignoring rel=author markup on e-commerce product pages. (Which they will be able to identify very easily as more and more sites adopt schema etc.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best practice for redirecting a lower authority TLD to a high authority TLD?
Hi there moz community! My organization is blessed with an extremely high authority TLD (91). Powers-that-be want to start using a lesser authority (though still a respectable 62) TLD in marketing materials because they think it's more memorable/less confusing for users. We currently have a 302 redirect in place from score-62 to score-91, and our situation relative to the engines is strong. However, if they ramp-up a branding campaign using the 62-score TLD, should we change the 302 to a 301? I don't want to risk infecting that 91 score with any juice relative to the score-62 TLD. There isn't a lot written for the best practice in redirecting a lower-authority TLD to a high authority TLD - almost all the literature is about preserving your score/juice when redirecting an old TLD to a new TLD. Thanks for anyone/everyone's help! Brian Alpert; Smithsonian Institution
Technical SEO | | Smithsonian1 -
Titling Category Pages Like You Would a Blog Page?
So, with our 600 or so category pages, I was curious... on each of these category pages we show the top 12 products for that category. In trying to increase click through rate, I wonder if it would be prudent to use some of the strategies I see used for Blog posts with thee category pages. i.e. Instead of Category Name - Website Name How about: Top 12 Kitty Litters We Carry - View the Best and the Rest! Or something like that. And then in the description, I could put, "Number 8 made my jaw drop!!!" (Ok, kidding about that one...) But serious about the initial question... Thanks! Craig
Technical SEO | | TheCraig0 -
WP image pages
I used Dreamweaver for years but have recently been switching to Wordpress. On the whole the results have been very positive. However, I don't like the way that WP generates a page for images when the image is inserted into a blog post. I was just reading this http://www.eyeflow.com/content-strength-audit/ excellent article on Content Strength Audit and it referred to this problem as well. Often, when I insert an image into a blog, I delete the reference to the image page and link directly to the image. Is this an effective way to deal with the is problem? Is there a better approach? Best,
Technical SEO | | ChristopherGlaeser
Christopher0 -
Should We Index These Category Pages?
Currently we have marked category pages like http://www.yournextshoes.com/celebrities/kim-kardashian/ as follow/noindex as they essentially do not include any original content. On the other hand, for someone searching for Kim Kardashian shoes, it's a highly relevant page as we provide links to all the Kim Kardashian shoe sightings that we have covered. Should we index the category pages or leave them unindexed?
Technical SEO | | Jantaro0 -
Pages not being indexed
Hi Moz community! We have a client for whom some of their pages are not ranking at all, although they do seem to be indexed by Google. They are in the real estate sector and this is an example of one: http://www.myhome.ie/residential/brochure/102-iveagh-gardens-crumlin-dublin-12/2289087 In the example above if you search for "102 iveagh gardens crumlin" on Google then they do not rank for that exact URL above - it's a similar one. And this page has been live for quite some time. Anyone got any thoughts on what might be at play here? Kind regards. Gavin
Technical SEO | | IrishTimes0 -
Page feedback
We recently wrote a new website page to cover the direct mail services our organization offers. We kept the title tag to 70 characters, the meta description under 150 characters. H1 tag has what we feel is the most important term. If anyone out there has time to review & provide a little feedback, we'd really appreciate it. It would be great to know if it is built well and providing a solid end user experience. http://www.cushingco.com/print_products/additional_services/direct_mail.shtml At the moment, the only links pointing to this page are from our blog. One bit of content I am contemplating is a short paragraph - What is Direct Mail Marketing? Literally providing a short definition of it. The page was activated last Thursday and showing up in some Google results on the 4th/5th page but I am thinking this is probably just a temporary bump for now. Anyway, thanks in advance for any advice!!!
Technical SEO | | SEOSponge0 -
Too many on page links
Hi All, As we all know, having to much links on a page is an obstacle for search engine crawlers in terms of the crawl allowance. My category pages are labeled as pages with to many "one page" links by the SEOmoz crawler. This probably comes from the fact that each product on the category page has multiple links (on the image and model number). Now my question is, would it help to setup a text-link with a clickable area as big as the product area? This means every product gets just one link. Would this help get the crawlers deeper in these pages and distribute the link-juice better? Or is Google smart enough already to figure out that two links to the same product page shouldn't be counted as two? Thanks for your replies guys. Rich
Technical SEO | | Horlogeboetiek0 -
Can I use canonical tags to merge property map pages and availability pages to their counterpart overview pages?
I have a property website, for each property are 4-5 tabs each with their own URL, these pages include the overview page which is content rich, and auxilliary pages such as maps, availability, can I use a canonical tag to merge the tabs with very little content to their corresponding overview page which is content rich? I.e. www.mywebsite.co.uk/property-1/overview This page has tabs for map, town info, availability which all have their own url i.e. www.mywebsite.co.uk/property-1/map
Technical SEO | | assertive-media
www.mywebsite.co.uk/property-1/availability
www.mywebsite.co.uk/property-1/towninfo Because these auxilary pages do not contain much content can I place a canonical tag in them pointing back to the content rich overview page at www.mywebsite.co.uk/property-1/overview?0