Aged domain and 301 redirect? (11 year old domain)
-
Hey everyone,
I'm about to launch a new website for an accounting firm.
They currently have a website, which has an 11 year old domain.
They are doing very well locally for SEO, and i'm guessing it's because of the aged domain, as their website is very badly built, and contains almost no content.
They would like to launch the new site with a simpler, easier to remember domain.
If i launch the new site, point the aged domain using a 301 redirect, and do redirects for all of the old pages to the newer versions of them, is there a chance the company will lose their current SEO rankings?
Thanks!
-
Great!
Thanks for pointing me to that other thread as well, tons of great info.
Thanks again Matt!
-
No problem Rob - domain age won't be passed through a 301 redirect
However in relation to the age of a domain and how it impacts your ranking have a look at this interesting Q&A from a couple of months ago -
http://www.seomoz.org/q/how-does-your-urls-age-affect-your-ranking
I think you will be fine if you create a 301 redirect from the old domain and make sure you take the time to build a decent natural looking link profile and have optimised the site for the visitor and not the search engines. Taking into account all the on-page factors without going overboard....
-
Thanks for the reply Matt.
The link juice isn't even really the big worry here, as the current site only has 10 backlinks haha.
Are the benefits of the domain age passed along with link juice?
Sorry if these questions are a little redundant, but I really want to minimize any issues with the launch for the client
Thanks again!
-
Well what I would say is that when you do a 301 redirect from one domain to another you will lose some of the link juice that has been gained (a 301 passes around 90-99% of juice), so there is chance that when you do this you may see a difference in your SEO rankings. However if done correctly the impact is likely to be minimal and there are plenty of us that have done this successfully and it has worked out for the better. Remember as you said the website is poorly optimised and you are going to be pointing to a new site that has been optimised sensibly and will contain more content, so long term you are on to a winner and you should see improvements in search rankings and traffic generated by your site. Also remember online marketing and SEO is about the long term goals, as well as quick fixes and low hanging fruit that can be picked up, so explain this to the accounting firm and explain how your strategy will cause minimum impact and in the long run it will work to their businesses advantage.
Hope this helps - remember when you do your 301 redirect and tell Google in Google Webmaster Tools that your site has moved it does take time for the search engines to catch up...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect recovery
Hello Please understand that English is poor. I used to run a site called A This time, I am running a site called B. I need to set up a temporary 302 redirect from A to B
Intermediate & Advanced SEO | | jinseok
I accidentally set a 301 redirect Site A has many spam links
For now I have removed the 301 redirect source to B. Will A's spam links affect site B?
For your reference, Site B is putting a lot of effort into SEO. Help me.0 -
Is an iframe redirect on the same Domain bad for SEO
Good morning. We have a vendor that has created a landing page with content that we want to use. Because of the way we built the site, the only way to use the content is to create an i-frame. The i-frame is re-directingon the same Domain. Would we benefit from the SEO Content?
Intermediate & Advanced SEO | | jdenbo_edf0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
301 Pandalized Domain to Authority Domain?
Hello, If I redirect a Panda penalized domain (DA 65, bad link profile) to another authority domain (DA 35, clean link profile), will it still carry a penalty? I've heard cases where a panda penalized domain moved to a brand new domain carried the penalty.
Intermediate & Advanced SEO | | mashoid0 -
.htaccess 301 Redirect Help! Specific Redirects and Blanket Rule
Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks
Intermediate & Advanced SEO | | Townpages0 -
301 redirect subdomain to path and 301 for popular pages
We have very popular pages that have many backlinks. www.chezmaya.com/jeux/game33.htm have so many backlinks and it's very popular. Now If i'm moving this page to a new path like : http://www.chezmaya.com/jeux/component/mtree/Défouloir/Game33/details.html with a 301. Your SEOmoz toolbar is now giving a very low PA:1 and mR:0.00 for this new page. My question is after you crawl my site again would you change the values to what /jeux/game33.htm got before ? We used to have jeux.chezmaya.com and moved to www.chezmaya.com/jeux/
Intermediate & Advanced SEO | | SocialGeekMedia
Same here PA:1 and mR:0.00 for this page. Also Matt Cutts say that Google does transfer the juice from the old page to the new one. I already saw one url changed in a search for puzzle, it's at the same position it was before, but it say's 6 days ago beside. So I wonder if this is temporary and it will move with time? Thanks0 -
Probelms w/ 301 Redirects
I am trying to 301 redirect my old site to the new site (under the same domain. Most of the 404 urls are 301 redirects from 404 pages but they are still able to redirect. I need help understanding why I cannot redirect half of my list. <colgroup><col width="636"> <col width="342"> <col width="64"></colgroup>
Intermediate & Advanced SEO | | Melia
| OLD URL | 301 To: | Status |
| http://www.meliacaribetropical.com/en/groups.html | http://www.meliacaribetropical.com/en/groups.html | done |
| http://www.meliacaribetropical.com/entertainment/ | http://www.meliacaribetropical.com/en/services.html | done |
| http://www.meliacaribetropical.com/es/all_inclusive.html | http://www.meliacaribetropical.com/es/index.html | done |
| http://www.meliacaribetropical.com/es/galeria/ | http://www.meliacaribetropical.com/es/visor.html | done |
| http://www.meliacaribetropical.com/es/los-picapiedra/ | http://www.meliacaribetropical.com/es/index.html | done |
| http://www.meliacaribetropical.com/es/outside-us-telephone-listing.php | http://www.meliacaribetropical.com/en/index.html | done |
| http://www.meliacaribetropical.com/es/restaurantes/ | http://www.meliacaribetropical.com/es/gastronomia.html | done |
| http://www.meliacaribetropical.com/es/reuniones-eventos/ | http://www.meliacaribetropical.com/es/grupos.html | done |
| http://www.meliacaribetropical.com/es/spa/ | http://www.meliacaribetropical.com/es/servicios.html | done |
| http://www.meliacaribetropical.com/es/terms-condition.php | http://www.meliacaribetropical.com/es/index.html | done |
| http://www.meliacaribetropical.com/gallery/beach.html | http://www.meliacaribetropical.com/en/index.html | done |
| http://www.meliacaribetropical.com/gallery/dining.html | http://www.meliacaribetropical.com/en/gastronomy.html | done |
| http://www.meliacaribetropical.com/gallery/pools.html | http://www.meliacaribetropical.com/en/index.html | done |
| http://www.meliacaribetropical.com/lowest-rate.php | http://www.meliacaribetropical.com/en/index.html | done |
| http://www.meliacaribetropical.com/press/ | http://www.meliacaribetropical.com/en/index.html | done |
| http://www.meliacaribetropical.com/spanish/ | http://www.meliacaribetropical.com/es/index.html | done |
| http://www.meliacaribetropical.com/spanish/services/ | http://www.meliacaribetropical.com/en/services.html | done |
| http://www.meliacaribetropical.com/spanish/services/ | http://www.meliacaribetropical.com/es/servicios.html | done |
| http://www.meliacaribetropical.com/terms-condition.php | http://www.meliacaribetropical.com/en/index.html | done |
| http://www.meliacaribetropical.com/es/galeria/piscinas.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/es/galeria/playa.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/es/galeria/restaurantes.html | http://www.meliacaribetropical.com/es/gastronomia.html |
|
| http://www.meliacaribetropical.com/es/prensa/ | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/es/prensa/family-facilities-amenities.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/es/prensa/melia-caribe-tropical-announces-fall-promotion.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/es/prensa/melia-international-brand-overhaul.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/press/family-facilities-amenities.html | http://www.meliacaribetropical.com/en/index.html |
|
| http://www.meliacaribetropical.com/press/melia-caribe-tropical-announces-fall-promotion.html | http://www.meliacaribetropical.com/en/index.html |
|
| http://www.meliacaribetropical.com/press/melia-international-brand-overhaul.html | http://www.meliacaribetropical.com/en/index.html |
|
| http://www.meliacaribetropical.com/spanish/accommodations/ | http://www.meliacaribetropical.com/es/habitaciones.html |
|
| http://www.meliacaribetropical.com/spanish/dining/ | http://www.meliacaribetropical.com/es/gastronomia.html |
|
| http://www.meliacaribetropical.com/spanish/entertainment/ | http://www.meliacaribetropical.com/es/servicios.html |
|
| http://www.meliacaribetropical.com/spanish/events/ | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/flintstones/ | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/gallery/ | http://www.meliacaribetropical.com/es/visor.html |
|
| http://www.meliacaribetropical.com/spanish/gallery/beach.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/gallery/dining.html | http://www.meliacaribetropical.com/es/gastronomia.html |
|
| http://www.meliacaribetropical.com/spanish/gallery/pools.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/press/ | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/press/melia-caribe-tropical-announces-fall-promotion.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/press/melia-international-brand-overhaul.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/royal/ | http://www.meliacaribetropical.com/es/servicio-real.html |
|
| http://www.meliacaribetropical.com/spanish/sitemap.html | http://www.meliacaribetropical.com/es/index.html |
|
| http://www.meliacaribetropical.com/spanish/spa/ | http://www.meliacaribetropical.com/es/servicios.html |
| gastronomia.html0 -
301 Redirects After Company Acquisition
We recently acquired a company, and now we are going to redirect all of the pages on their site to their respective pages on our site. Do we need to keep the original pages on their site active? For how long? Ideally, we would like to redirect everything and remove the old site entirely so we don't have to pay to keep hosting it. Is this possible? Thanks!
Intermediate & Advanced SEO | | pbhatt1