Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
KML File vs. KMZ File
-
When should you use a KMZ file? What are the benefits to using a KMZ file as opposed to just a standalone KML file?
-
Sorry, I meant to respond to this days ago. Started, but didn't finish and then it left my mind.
It sounds to me like you want to place a Google map on your site to show the location of the business? If this is correct, I wouldn't use KML nor KMZ. I would just use a javascript point market that represents the one location using the Google Maps API. You can see what I mean as I have several points on one site I'm finishing up at http://www.snoshield.com/contest/christmas2012
You can also show service area like this: http://www.kcdirt.com/contact
Both of those maps use strictly JavaScript, there is no KML or KMZ on them.
-
Thanks for the feedback! Are you saying that the KMZ file is for when you have more than one location for a particular business/domain? If you only have one business location, would a KML be ideal as it relates to local SEO exposure? We work with independent hotels. Therefore, locally speaking, what do you feel is the best strategy regarding site maps?
-
I'm not sure if you are referencing SEO in this post, but here's the breakdown from my experience (Several years in the GIS realm)
KMZ when you have a lot of markers in the map making the file size is large and you know the end user will use a Google product to read it.
KML if you are needing to read the file with a program outside of Google due to incompatibility issues with the KMZ format in other programs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Fresh backlinks vs old backlinks: A solid ranking factor?
Hi Moz community, Backlinks being a major ranking factor, do they must be very recent or fresh to make a ranking difference compared to the backlinks which are years old? We know usually fresh content ranks well, but I wonder how much the fresh/recent backlinks impact in rankings. Do the years old backlinks from related and reputed website have same impact on rankings? Thanks
Algorithm Updates | | vtmoz0 -
Numbers vs #'s For Blog Titles
For your blog post titles, is it "better" to use numbers or write them out? For example, 3 Things I love About People Answering My Constant Questions or Three Things I Love About People Answering My Constant Questions? I could see this being like the attorney/lawyer, ecommerce/e-commerce and therefore not a big deal. But, I also thought you should avoid using #'s in your url's. Any thoughts, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Wistia vs. YouTube
Hello, Mozzers! Sorry if I've missed a thread on this, but I didn't find anything after searching for a while... I've used Wistia for years - LOVE the service and the company! Had great luck getting Rich Snippets, ranked well... until the recent Google change. Now all of my Wistia thumbnails have disappeared (though my rankings have stayed strong, thank goodness!) M question is, does it make sense to now embed YouTube videos on our site, and to create a video sitemap with those pages, with the hope that Google will rank the page better than it otherwise would have, knowing that there is valuable (video) content on the page? This is new videos, I'm not thinking of replacing my Wistia videos at this time. I'll probably need to clarify as I see your responses, since this is a tricky set of interrelated decisions. Thanks for any thoughts that anyone may have! 🙂 ~ Scott
Algorithm Updates | | measurableROI1 -
Homepage Index vs Home vs Default?
Should your home page be www.yoursite.com/index.htm or home.htm or default.htm on an apache server? Someone asked me this, and I have no idea. On our wordpress site, I have never even seen this come up, but according to my friend, every homepage HAS to be one of those three. So my question is which one is best for an apache server site AND does it actually have to be one of those three? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
Hyphens vs Underscores
I am optimizing a site which uses underscores rather than hyphens as word separators (such_as_this.php vs. such-as-this.php). Most of these pages have been around since 2007, and I am hesitant to just redirect to a new page because I am worried it will cause the rankings to slip. Would you recommend changing the file names to be in hyphenated format and place 301 redirects on the pages with underscores, or stick with the existing pages? Is there anything else that would work better? Thanks!
Algorithm Updates | | BluespaceCreative1 -
Plural vs non-plural domain name
I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain? My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years. Any suggestions?
Algorithm Updates | | ydop0 -
Is a slash just as good as buying a country specific domain? .com/de vs .de
I guess this question comes in a few parts: 1. Would Google read a 2-letter country code that is after the domain name (after the slash) and recognize it as a location (targeting that country)? Or does is just read it as it would a word. eg. www.marketing.com/de for a microsite for the Germans www.marketing.com/fr for a microsite for the French Or would it read the de and fr as words (not locations) in the url. In which case, would it have worse SEO (as people would tend to search "marketing france" not "marketing fr")? 2. Which is better for SEO and rankings? Separate country specific domains: www.marketing.de and www.marketing.fr OR the use of subfolders in the url: www.marketing.com/de and www.marketing.com/fr
Algorithm Updates | | richardstrange0