Duplicate H1 tag IF it holds SAME text?

[RetroOnline]

Hello people,

I know that majority of SEO gurus (?) claim that H1 tag should only be used once per page.

In the landing page design I'm working with, we actually need to repeat our core message stated in H1 & H2 - at the bottom of the page.

Now the question is: Can that in any way cause any ranking penalty from big G? In my eyes that is not attempt to over optimize page as it contains SAME info as the H1 & H2 at the top of the page.

Confusing, so I'm hope that some SEO gurus here will share some light on this.

Thanks in advance!

[RetroOnline]

For me it is important that it doesn't hurt my rankings - I don't believe that I can boost my ranking by adding H1 twice on the page, that was not my intention. Good to know that I'll be on the safe side - still

Thanks people.

[OlegKorneitchouk]

Ideally yes. The only reason to use the H1 tag twice would be for screenreaders.

However, I'm fairly certain you will not see a change in rankings if you choose to repeat your H1 text twice on one page.

[BlueLinkERP]

Sure. I thought you were just repeating the titles for the sake of repeating them.

[RetroOnline]

Thanks for answering. So your suggestion is that I shall stay away from repeating same headline message twice on the page by duplicate whole H1 line twice?

[RetroOnline]

Thanks.

"Of course, doing this across every page on your site may seem a little spammy."

Well isn't that same logic as marketers are doing by placing CTA on every sub-page? That was my idea behind this - to repeat a core headline statement on every page + CTA button under.

?

[BlueLinkERP]

I would advise against using multiple H1 tags on the page. Instead, Oleg's approach could work.

Just replicate it as you wish and use CSS to make it look the same.

Of course, doing this across every page on your site may seem a little spammy.

[OlegKorneitchouk]

Good question. I don't think it would make much of a difference since you aren't diluting the keyword value of the heading tag. However, you can always just make a CSS class that mimics your H1/H2 look identically.