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We are redesigning our website in order to give it a more modern visual look.  For the most part all the content will remain the same.  Our old site is hosted on .asp so all of our current URLs look something like this: www.example.com/products/food.asp We plan on using 301 redirects in order to update every URL and remove the .asp.  Since we are going to be doing 301 redirects for every existing URL anyways, does it matter from an SEO and ranking standpoint, if we also change the content and structure of the URL? For example, would we see a ranking impact if we were to change the above example URL to www.example.com/food?

Obviously we want to try to retain as much link juice and ranking factors as possible during this redesign.

Another issue we are seeing is with the image file names of our existing website images.  We are moving to a new CMS platform (WordPress) that automatically saves images using a folder path similar to this: wp-uploads/2015-08/food.  Will that change affect our SEO or ranking at all? When Google crawls an image does it care about the full path?

Any insight would be much appreciated!

I've noticed recently that within the Moz Crawl Report I keep seeing duplicate content for one of our pages that pulls from a default document.  The pages are product pages, one ending in releases/ and the other ending in releases/index and are both identical pages.  Normally in these situations I would prefer to make sure that every link is being sent to the releases/ page, however according to Moz, the releases/index page is actually ranking better and has a higher internal link count.  Can someone advise me on the best way to deal with this situation? Hopefully I've explained myself well enough!

Thanks

Sam

Hi Mozzers!

We recently had someone leave our company who managed a lot of the Moz stuff we were doing and I have now taken over their role.  I have been forwarded their emails and they keep receiving information from Moz such as the "Monthly Moz" and "Upcoming Mozinars", which is great, except I want those emails to now be sent directly to me.  I cannot for the life of me figure out how to subscribe to these emails through our Moz profile - please help!

Thanks!

Sam

It looks like Google is going to encrypt all user searches, rendering entire sections of SEO tools useless like portions of Moz. What's Moz's reaction to something like this?

http://blog.hubspot.com/google-encrypting-all-searches-nj

I am looking to switch our main account email to my colleague's but when I go to change it to hers I get an error saying the "account already exists". She has a free Moz account, why can I not associate her with our paid account?

As you can see in the attached image, Moz is showing a warning for each dynamic URL despite a rel=canonical tag. Is this by design? If so, it is frustrating seeing as it is really just the one page with many links . . .

9h5oDmr.png

Thanks, I did that. Hopefully we'll see that functionality soon.

So this has helped. However, is there a way to also carry over the filters?

I have painstakingly created detailed filters to quickly find keyword information and I don't want to have to recreate them for each keyword for each new campaign that uses that keyword . . .

Since your emails are not indexed by Google, no.

Of course, as a general business practice, what to include in your signature is up for discussion. It can certainly generate traffic. Google claims not to pay attention to Google Analytics data including traffic sources etc. so it is unlikely to have any benefit other than the direct traffic from the person visiting your site.

I've create a couple campaigns (sub-domains) but I want them to largely have the same keywords as my other already create campaigns. How can I bring across these keywords? Export and then import them somehow?

I've create a couple campaigns (sub-domains) but I want them to largely have the same keywords as my other already create campaigns. How can I bring across these keywords? Export and then import them somehow?

I would advise against using multiple H1 tags on the page. Instead, Oleg's approach could work.

Just replicate it as you wish and use CSS to make it look the same.

Of course, doing this across every page on your site may seem a little spammy.

Then you sir have a problem on your hands.

I suppose you could use Google's disavow links tool. Be careful with it but I'm not sure what else you can do in this situation.

Since your emails are not indexed by Google, no.

Of course, as a general business practice, what to include in your signature is up for discussion. It can certainly generate traffic. Google claims not to pay attention to Google Analytics data including traffic sources etc. so it is unlikely to have any benefit other than the direct traffic from the person visiting your site.

Sure. I thought you were just repeating the titles for the sake of repeating them.

The general SEO community consensus is that you should:

A. be doing what is best for the user (so not concealing the H1 tag)

B. not doing anything that could make Matt Cutts and the Google team upset

They have advised against attempting to conceal content for SEO gain so I would strongly recommend avoiding it. They have been dealing with these issues now for a LONG time, so presumably their bots can easily pick up on those tricks.

The Google bots can now "see" what is visible on the page. They discount things that are not in the visible content area so the benefit to an offset H1 would likely be none. Also: They're watching you.

You can link to: http://www.otbthink.com/#section2

That will bring you to the page and jump to that relevant section.

I agree that I don't think the site layout is optimal.