Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Splitting Page Authority with two URLs for the same page.
-
Hello guys,
My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice.
We currently have the following page with both URLs below:
www.wbresearch.com/soldiertechnologyusa/home.aspx
www.wbresearch.com/soldiertechnologyusa/Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority).
"/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272"/"
PA: 64
Linking Root Domains: 29
Total Links: 128I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority.
My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”?
Trying to gather thoughts and ideas on this, suggestions are much appreciated?
Thanks!
-
Great help.
Thanks both!
-
Hi Joao, yes a 301 redirect would be preferable to a canonical. A 301 is more "absolute" - it lets search engines know that they should ignore the redirected page. A canonical is more like a piece of advice for search engines.
Canonicals are useful if you don't have the development skills or resources to implement a 301, and they can also be used when it's not practical to add a 301 to lots of web pages.
In short - use a 301 if practical
-
I think it generally depends on the cause of the duplicate. If its system issue then you'll forever be creating 301s for your urls. In that case its best to avoid having to do the 301 and stick with canonical. With canonical are telling the search engine to only index one version of the url.
Both 301 and canonical have their uses but the choice should depend on the issue and what you are trying to achieve. Hope this helps?
Duke
-
Hi Duke and Alice,
Thank you for your both replies. Very helpful.
We currently do a rel="canonical" from the page "/" to the "/home.aspx", which should avoid the content duplication issue.
I have seen mix opinions on where to use rel="canonical" vs 301 redirect. Just found a Matt Cutts' video about that (http://www.youtube.com/watch?v=zW5UL3lzBOA)
Alice - I take that it might be better to do a 301 redirect than a rel="canonical", as per the video. What do think? should I leave the rel-canonical or try to move to a 301?
Cheers guys!
-
Hi Joao, some good advice from Duke here. A 301 redirect will solve this duplicate problem and help to consolidate the authority. However it's worth investigating to see what caused the problem and whether it is a wider issue, in which case canonicals might be more appropriate. Good luck!
-
Hi Joao,
I think you probably need to establish if the those two urls came about due to a cms or system issue. I ask this because some cms system create duplicate/different urls for the same page and the good ones have a canonical set up to avoid duplicate content. If it is a system or cms issue then get a canonical set up. Use screeming frog to run a crawl to see if i picks up any duplicate urls. Currently, your homepage runs the risk of duplicate content penalty.
If its not a system wide issue, then set up a 301 redirect. Think of the home page that people will remember easily and can share on social media platforms without part of it being cut of due to length.
All the best
Duke
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
Should I "no-index" two exact pages on Google results?
Hello everyone, I recently started a new wordpress website and created a static homepage. I noticed that on Google search results, there are two different URLs landing on same content page. I've attached an image to explain what I saw. Should I "no-index" the page url? Google url.JPG In this picture, the first result is the homepage and I try to rank for that page. The last result is landing on same content with different URL. So, should I no-index last result as shown in image?
Technical SEO | | amanda59640 -
What happens when you replace a page with a new version that has the same URL?
a new page template was created the plan is to publish the new page (which has the same URL as before) to web and delete the old page that has the URL , will that have an SEO implications ?
Technical SEO | | lina_digital1 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Should I noindex my blog's tag, category, and author pages
Hi there, Is it a good idea to no index tag, category, and author pages on blogs? The tag pages sometimes have duplicate content. And the category and author pages aren't really optimized for any search term. Just curious what others think. Thanks!
Technical SEO | | Rignite0 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
Two META Robots tags on a page - which will win?
Hi, Does anybody know which meta-robots tag will "win" if there is more than one on a page? The situation:
Technical SEO | | jmueller
our CMS is not very flexible and so we have segments of META-Tags on the page that originate from templates.
Now any author can add any meta-tag from within his article-editor.
The logic delivering the pages does not care if there might be more than one meta-robots tag present (one from template, one from within the article). Now we could end up with something like this: Which one will be regarded by google & co?
First?
Last?
None? Thanks a lot,
Jan0 -
Old URL redirect to New URL
Alright I did something dumb a year a go and I'm still paying for it. I changed my hyphenated URL to the non-hyphenated version when I redesigned my website. I say it was dumb because I lost most of my link juice even though I did 301 redirects (via the htaccess file) for almost all of the pages I could find in Google's index. Here's my problem. My new site took a huge hit in traffic (down 60%) when I made the change and even though I've done thousands of redirects my old site is still showing up in the SERPS and send much if not most of my traffic. I don't want to take the old site down in fear it will kill all of my traffic. What should I do? Is there a better method I should explore then 301 redirects? Could the other site be affecting my current rank since it's still there? (FYI...both sites are built on the WP platform). Any help or ideas are greatly appreciated. Thank you! Joe
Technical SEO | | kaje0