Can anyone tell me why this site ranks so well?
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Site in question: cellphoneshop.net
From what I can tell from their link profile, the links they garner don't appear to be particularly high value but they dominate organic listings for my vertical (cell phone accessories), esp. in the last 2-3 months when Google was supposedly increasing the quality of their search results.
Can anyone tell me why in particular this site ranks so well for competitive short and long tail terms?
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They actually do have a few high value links, but also some junk that any 12 year old site will pick up over the course of time.
But things aren't as rosy for them as it may seem. Based on the few pages I looked at and their semrush page, I'd guess they've got some partial Panda issues.
Either way, it would be hard for anyone to tell you exactly why they do still rank well for some terms. It's not just any one or two or even five factors.
If i had to guess though, it would be because of those few high value links, and the fact that they've been around for so long.
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