How do you archive content?

[SorinaDascalu]

In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant".

My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website?

How do you technically archive content?

watch?v=y8s6Y4mx9Vw

[Cyrus-Shepard]

Hard to say what is meant by that video. Often, Google is purposely vague.

If the content is truly no longer relevant, I would 301 it to more relevant URLs on a page by page basis.  This will remove low performing pages from Google's index, and potentially improve your rankings.

On the other hand, if the content still has value but doesn't need to be front and center, a clearly organized archive based on date or some other organizational method should work fine.

[SEO5Team]

Hi Sorina,

Archiving is more about classifying information/content that is either outdated or not being accessed that frequently by the visitors into a separate section on your site. I would not no index those pages because they might be ranking well in the search engines and still be getting traffic to the site. You can do this creating an "archives" section on your site so that if the visitors want to access the old content on your site they can still do so by accessing that section.

Here is a useful post on archiving content on your site