Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you archive content?
-
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant".
My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website?
How do you technically archive content?
-
Hard to say what is meant by that video. Often, Google is purposely vague.
If the content is truly no longer relevant, I would 301 it to more relevant URLs on a page by page basis. This will remove low performing pages from Google's index, and potentially improve your rankings.
On the other hand, if the content still has value but doesn't need to be front and center, a clearly organized archive based on date or some other organizational method should work fine.
-
Hi Sorina,
Archiving is more about classifying information/content that is either outdated or not being accessed that frequently by the visitors into a separate section on your site. I would not no index those pages because they might be ranking well in the search engines and still be getting traffic to the site. You can do this creating an "archives" section on your site so that if the visitors want to access the old content on your site they can still do so by accessing that section.
Here is a useful post on archiving content on your site
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Republishing blog content on LinkedIn and Medium
Hi Mozzers, I'm thinking republishing content from my own website's blog on platforms like LinkedIn and Medium. These sites are able to reach a far bigger (relevant) audience than I can through my own website, so there's strategic reasoning for doing this. However, with SEO being a key activity on my own website, I don't want to be at risk of any penalties for duplicate content. However, I've just read this on Search Engine Journal: "there is confirmation from Google... Gary Illyes has stated that republishing articles won’t cause a penalty, and that it’s simply a filter they use when evaluating sites. Most sites are only penalized for duplicate content if the site is 100% copied content." So, what do people think - is republishing blog content, on LinkedIn and Medium safe? And is it a sound tactic to increase reach?
Intermediate & Advanced SEO | | Zoope0 -
Directory with Duplicate content? what to do?
Moz keeps finding loads of pages with duplicate content on my website. The problem is its a directory page to different locations. E.g if we were a clothes shop we would be listing our locations: www.sitename.com/locations/london www.sitename.com/locations/rome www.sitename.com/locations/germany The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content. Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page? I don't know if i can use canonical links because the page content isn't identical because of the embedded map. Help would be appreciated. Thanks.
Intermediate & Advanced SEO | | nchlondon0 -
Content Below the Fold
Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you
Intermediate & Advanced SEO | | BeckyKey0 -
My blog is indexing only the archive and category pages
Hi there MOZ community. I am new to the QandA and have a question. I have a blog Its been live for months - but I can not get the posts to rank in the serps. Oddly only the categories rank. The posts are crawled it seems - but seen as less important for a reason I don't understand. Can anyone here help with this? See here for what i mean. I have had several wp sites rank well in the serps - and the posts do much better. Than the categories or archives - super odd. Thanks to all for help!
Intermediate & Advanced SEO | | walletapp0 -
Partial duplicate content and canonical tags
Hi - I am rebuilding a consumer website, and each product page will contain a unique product image, and a sentence or two about the product (and we tend to use a lot of the same words in different ways across products). I'd like to have a tabbed area below the product info that talks about the overall product line, and this content would be duplicate across all the product pages (a "Why use our products" type of thing). I'd have this duplicate content also living on its own URL's so they can be found alone in the SERP's. Question is, do I need to add the canonical tag to this page, since there's partial duplicate content on the product pages? And if I did that, would my product pages go un-indexed?? I understand how to handle completely duplicated content, it's the partial duplicate that I'm having difficulty figuring out.
Intermediate & Advanced SEO | | Jenny10 -
Archiving a festival website - subdomain or directory?
Hi guys I look after a festival website whose program changes year in and year out. There are a handful of mainstay events in the festival which remain each year, but there are a bunch of other events which change each year around the mainstay programming.This often results in us redoing the website each year (a frustrating experience indeed!) We don't archive our past festivals online, but I'd like to start doing so for a number of reasons 1. These past festivals have historical value - they happened, and they contribute to telling the story of the festival over the years. They can also be used as useful windows into the upcoming festival. 2. The old events (while no longer running) often get many social shares, high quality links and in some instances still drive traffic. We try out best to 301 redirect these high value pages to the new festival website, but it's not always possible to find a similar alternative (so these redirects often go to the homepage) Anyway, I've noticed some festivals archive their content into a subdirectory - i.e. www.event.com/2012 However, I'm thinking it would actually be easier for my team to archive via a subdomain like 2012.event.com - and always use the www.event.com URL for the current year's event. I'm thinking universally redirecting the content would be easier, as would cloning the site / database etc. My question is - is one approach (i.e. directory vs. subdomain) better than the other? Do I need to be mindful of using a subdomain for archival purposes? Hope this all makes sense. Many thanks!
Intermediate & Advanced SEO | | cos20300 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0
