Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do you archive content?
-
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant".
My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website?
How do you technically archive content?
-
Hard to say what is meant by that video. Often, Google is purposely vague.
If the content is truly no longer relevant, I would 301 it to more relevant URLs on a page by page basis. This will remove low performing pages from Google's index, and potentially improve your rankings.
On the other hand, if the content still has value but doesn't need to be front and center, a clearly organized archive based on date or some other organizational method should work fine.
-
Hi Sorina,
Archiving is more about classifying information/content that is either outdated or not being accessed that frequently by the visitors into a separate section on your site. I would not no index those pages because they might be ranking well in the search engines and still be getting traffic to the site. You can do this creating an "archives" section on your site so that if the visitors want to access the old content on your site they can still do so by accessing that section.
Here is a useful post on archiving content on your site
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No Index thousands of thin content pages?
Hello all! I'm working on a site that features a service marketed to community leaders that allows the citizens of that community log 311 type issues such as potholes, broken streetlights, etc. The "marketing" front of the site is 10-12 pages of content to be optimized for the community leader searchers however, as you can imagine there are thousands and thousands of pages of one or two line complaints such as, "There is a pothole on Main St. and 3rd." These complaint pages are not about the service, and I'm thinking not helpful to my end goal of gaining awareness of the service through search for the community leaders. Community leaders are searching for "311 request service", not "potholes on main street". Should all of these "complaint" pages be NOINDEX'd? What if there are a number of quality links pointing to the complaint pages? Do I have to worry about losing Domain Authority if I do NOINDEX them? Thanks for any input. Ken
Intermediate & Advanced SEO | | KenSchaefer0 -
Duplicate Content through 'Gclid'
Hello, We've had the known problem of duplicate content through the gclid parameter caused by Google Adwords. As per Google's recommendation - we added the canonical tag to every page on our site so when the bot came to each page they would go 'Ah-ha, this is the original page'. We also added the paramter to the URL parameters in Google Wemaster Tools. However, now it seems as though a canonical is automatically been given to these newly created gclid pages; below https://www.google.com.au/search?espv=2&q=site%3Awww.mypetwarehouse.com.au+inurl%3Agclid&oq=site%3A&gs_l=serp.3.0.35i39l2j0i67l4j0i10j0i67j0j0i131.58677.61871.0.63823.11.8.3.0.0.0.208.930.0j3j2.5.0....0...1c.1.64.serp..8.3.419.nUJod6dYZmI Therefore these new pages are now being indexed, causing duplicate content. Does anyone have any idea about what to do in this situation? Thanks, Stephen.
Intermediate & Advanced SEO | | MyPetWarehouse0 -
Removing duplicate content
Due to URL changes and parameters on our ecommerce sites, we have a massive amount of duplicate pages indexed by google, sometimes up to 5 duplicate pages with different URLs. 1. We've instituted canonical tags site wide. 2. We are using the parameters function in Webmaster Tools. 3. We are using 301 redirects on all of the obsolete URLs 4. I have had many of the pages fetched so that Google can see and index the 301s and canonicals. 5. I created HTML sitemaps with the duplicate URLs, and had Google fetch and index the sitemap so that the dupes would get crawled and deindexed. None of these seems to be terribly effective. Google is indexing pages with parameters in spite of the parameter (clicksource) being called out in GWT. Pages with obsolete URLs are indexed in spite of them having 301 redirects. Google also appears to be ignoring many of our canonical tags as well, despite the pages being identical. Any ideas on how to clean up the mess?
Intermediate & Advanced SEO | | AMHC0 -
Is tabbed content bad for SEO?
I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!
Intermediate & Advanced SEO | | TheaterMania0 -
No-index pages with duplicate content?
Hello, I have an e-commerce website selling about 20 000 different products. For the most used of those products, I created unique high quality content. The content has been written by a professional player that describes how and why those are useful which is of huge interest to buyers. It would cost too much to write that high quality content for 20 000 different products, but we still have to sell them. Therefore, our idea was to no-index the products that only have the same copy-paste descriptions all other websites have. Do you think it's better to do that or to just let everything indexed normally since we might get search traffic from those pages? Thanks a lot for your help!
Intermediate & Advanced SEO | | EndeR-0 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
Is an RSS feed considered duplicate content?
I have a large client with satellite sites. The large site produces many news articles and they want to put an RSS feed on the satellite sites that will display the articles from the large site. My question is, will the rss feeds on the satellite sites be considered duplicate content? If yes, do you have a suggestion to utilize the data from the large site without being penalized? If no, do you have suggestions on what tags should be used on the satellite pages? EX: wrapped in tags? THANKS for the help. Darlene
Intermediate & Advanced SEO | | gXeSEO0 -
Duplicate Content on Press Release?
Hi, We recently held a charity night in store. And had a few local celebs turn up etc... We created a press release to send out to various media outlets, within the press release were hyperlinks to our site and links on certain keywords to specific brands on our site. My question is, should we be sending a different press release to each outlet to stop the duplicate content thing, or is sending the same release out to everyone ok? We will be sending approx 20 of these out, some going online and some not. So far had one local paper website, a massive football website and a local magazine site. All pretty much same content and a few pics. Any help, hints or tips on how to go about this if I am going to be sending out to a load of other sites/blogs? Cheers
Intermediate & Advanced SEO | | YNWA0