Is Adobe Acrobat the best for making PDF documents in terms of seo and price?
-
As we add PDF documents to our website, I want to take it up a notch.
In terms of seo and software price, is Adobe Acrobat the only choice?
Thanks!
No Mac here.
I should clarify that I can convert files to PDFs with Microsoft Word and add some basic info for the search engines such as title, keywords, author, and links.
This article inspired me:
I can add links back to the page when I create the PDF, but we also have specific product PDFs that suppliers let us copy and serve from our server--why use their bandwidth.
Much as you would stamp your name on a hard copy brochure the vendor supplies, I want to add a link to our page from those PDFs.
That makes me think I should ask our supplier to give me a version with a link to our page.
Then there is the question: is that ok to do?
In the meantime, I will check TriviaChicken's suggestions and dream about a Mac, Allan.
Thanks
-
I have a Mac and I use Pages to make my articles and them save them as a PDF. I'm pretty sure you can do this with Open Office as well.
Adobe Acrobat is expensive! I'm pretty sure you don't need to spend the money on it!
-
For years I have used free software (both OpenOffice.org and PDFreDirect) to make .PDFs - I am unaware of any special reason why Acrobat would be needed to make .PDFs SEO-wise.
-
If you use a mac, "Preview" will be just as good as Adobe Acrobat Pro - but free!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do subdomains negatively impact SEO
If we want to eliminate one of our domains and consolidate it with our main domain by the subdomain approach, would that negatively impact our SEO? Example: change www.xyz.org to www.xyz.abcd.org, Thanks, in advance, for your feedback.
Technical SEO | | Shirley.Fenlason0 -
Geographic location of hosting affect SEO
Can anyone confirm if its the geographic location of the web hosting or the domain hosting that can affect seo ? I have a client who has their domain hosting and Website hosting in Australia however their they have a .co.nz and their target market is in New Zealand. thank you
Technical SEO | | summer3000 -
Client with Very Very Bad Onsite SEO
So one of my clients has a really really bad website from the technical perspective. I am talking over 75k in violations and warnings. Granted, the tagging is done well but any other SEO violation you can think of is occurring. In any case, they are building a new website, and I am on a retainer for a couple hours a week to do some link building. I am feeling like I am not getting anywhere. What is your advice? Should I keep on keeping on or advice the client to put SEO on hold until the technical issues are resolved. I feel like all of this link building isn't having the value that it could have with a site like this.
Technical SEO | | runnerkik0 -
Best practices for repetitive job postings
I have a client who is a recruiter for skilled trades jobs. They post quite a few jobs on their job board on a regular basis. They frequently have job postings that are very similar to older jobs or multiple current job postings that are similar to each other. Looking at their webmaster tools and site: command search in google, it does appear they have some duplicate content issues. We're thinking it's because of the similar job posts. What is the best practice for dealing with this? And is there any way to correct the situation so that the number of "omitted due to similarity" results declines? Thanks for you help!
Technical SEO | | PlusROI0 -
How to make a .co.uk work in the US
Hi Anyone out there got any tips on the best way to get a .co.uk working well in Google US? We have a Travel site working fantastically well in the UK for some very competitive keywords. It is ranking okay for the same keywords in US but nothing particularly great. Any tips on bespoke activity to drive the ranking for the site in the US without undermining the UK rankings. Thanks Pete
Technical SEO | | SEOwins0 -
How To SEO Mobile Pages?
hello, I have finally put my first foot on the path of trying to learn and understand mobile SEO. I have a few questions regarding mobile SEO and how it works, so please help me out. I use wordpress for my site, and there is a nifty plugin called WP touch http://wordpress.org/extend/plugins/wptouch/ What it basically does is, it converts your desktop version into a mobile friendly version. I wanted to know that if it does that, does this mean whatever SEO i do for my regular web site gets accomplished for my moible version as well? Another simple question is, if i search for the same term on my mobile phone then on my desktop how different will the SERs be? thanks moz peeps
Technical SEO | | david3050 -
When to SEO optimize a blog post?
Hi there, Here's our situation: there are two people working on the blog. person 1) writes the posts person 2) SEO optimizes the posts I know this is not ideal but it's the best we can do and it's a whole lot better than no blog. 🙂 I'm the fellow optimizing the posts. I've found that my best SEO efforts usually slightly undermine the readability of these posts -- not in an extreme way, I'm not going overboard with keywords or anything. Rather, things like a sexy & enticing article heading may have to be dummed down for search engines... Because of this dumming down, I like to wait a couple of weeks to SEO optimize our posts, the logic being that we get the best of both worlds: a happy regular readership on topic articles that are clearly described for (and aligned to the terms used by) our search engine visitors What I'm wondering is, Generally: can you see any problems with this setup? would you do it differently? Specifically: does Google (et al) punish this sort of backwards re-writing? and, does it somehow amount to less SEO mojo when done retroactively? Thanks so much for your time! Best, Jon
Technical SEO | | JonAmar0 -
Duplicate content question with PDF
Hi, I manage a property listing website which was recently revamped, but which has some on-site optimization weaknesses and issues. For each property listing like http://www.selectcaribbean.com/property/147.html there is an equivalent PDF version spidered by google. The page looks like this http://www.selectcaribbean.com/pdf1.php?pid=147 my question is: Can this create a duplicate content penalty? If yes, should I ban these pages from being spidered by google in the robots.txt or should I make these link nofollow?
Technical SEO | | multilang0