What is the biggest mistake you made with one of your SEO campaigns?
-
What is the biggest mistake you made with one of your SEO campaigns? When did it happen? What were the consequences and what did you learn from it?
-
I'd have to second this one. Hiring an oversea's copywriter because the client insisted on getting the cheapest one available.
It was disaster. I spent more time fixing and correcting the copy for grammar and SEO than they spent writing the content.
After about a month the client agreed, and we hired a favourite local copywriter of mine who nailed the copy first time. In the end she only cost a little more and because she could meet the client, we formed a great team and work to this day together.
I put that down as a reminder that I won't work with an overseas writer again.
-
Oh I have been this route before. In house writers I found are a must.
-
Biggest mistake?
Hiring a content writer overseas, even though that person was "high rated" it was utter crap. Got an in-house writer about 2 weeks after that.
-
May be out of many websites I started with the most important one and made links. And some of the links were low quality ones resulting in bad rankings.
-
Generally our biggest mistake is not understanding our clients correctly. Some will approach us and tell us that they need to rank terms to get traffic to their site which is normal. Some tell us just to get traffic to their site. We have found that we have to settle on keywords no matter what, because even if we get thousands of real visitors to a site, it really matters what keywords we are using to a client regardless if they are still relevant. I have had clients get mad that we weren't ranking them for terms like "toys" for example for $325 a month.
We learn on a daily basis on how to better serve our customers, but something new always comes up.
Have a nice day.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you think about SEO of big sites ?
Hi, I was doing some research of new huge sites for example carstory.com that have over million pages and i notice that many new sites have strong growing for number of keywords and then at some point everything start going down (Image of traffic drop attached)
Intermediate & Advanced SEO | | logoderivvthere are no major updates at this time but you can clearly see even on recent kewyords changes that this site start loosing keywords every day , so number of new keywords are much less that lost keywords. How would you explain it ? Is that at some point when site have more than X number of indexed pages then power of domain is not enough to keep all of them at the top and those keywords start dropping ? Please share you opinion and if you have any experience by yourself with huge sites. Thank You very appreciated 2LC3AxE
0 -
SEO question
Hi there! I'm the SEO manager for 5 Star Loans. I have 2 city pages running. We are running our business in 2 locations: Berkeley, CA & San Jose, CA. For those offices we've created 2 google listings with separate gmail accounts. Berkeley (http://5starloans.com/berkeley/) ranks well in Berkeley in Gmaps and it shows on first page in organic results. However the second city page San Jose (http://5starloans.com/san-jose/) doesn't show in the Gmaps local pack results and also doesn't rank well in organic results. Both of them have authentic backlinks and reviews. It has been a year already and it's high time we knew the problem 🙂 any comment would be helpful. thanks a lot
Intermediate & Advanced SEO | | moonalev0 -
Recommendations for other good SEO forums?
I learn so much from reading the Moz forum everyday. I would like to expand my learning and start following some other SEO forums as well. What are your recommendations for additional SEO forums?
Intermediate & Advanced SEO | | GregB1230 -
SEO firm site audit
needs recommendation for a site audit. Post panda/ post penguin experience preferred. thanks
Intermediate & Advanced SEO | | skyao0 -
Victim of negative SEO
Hello, I'm one of those people that got the "unnatural links" message from google. Since i run my site from the very first day and always was a one man business i know all the ins and outs of the website.
Intermediate & Advanced SEO | | Henkiepenkie
Basicly i have never ever used a seo company to submit my site anywhere.
Never ever i used any shady tactic to get better ranks.
The only thing i did was trading traffic/links with real active websites, being daily updated, high traffic, etc etc. So. After i got notified in webmaster tools i started digging into a list (provided by webmaster tools) to find out why i got this message (meanwhile i lost 75% of my se traffic in past 3 months) After searching for hours i found out that in the past 2 / 3 months my site has been spammed on about 150 forums (completely dead forums with nothing but spam on it) There was no logic at all since my site got linked with the most ridiculous and unlogical word phrases.
My site is adult related and all spam links contained word phrases like "bangladesh mobile" or "rock girl" or "animal abuse" or "ringtones" etc etc. if i ever would be so stupid to start spamming my 7 year old strong business i would at least use titles that would make sence. anyway.
I can't do nothing about these forums, i don't own them, i can't erase them and if there are any owners, they simply don't respond.
I made a list of all the forums and send it to google but the only response they come up with is "there are still unnatural links". I hardly believe they did anything with that list i send them. I don't know what else i can do and was hoping that somebody could advice me on what to do here besides sending google messages on a daily base. cheers0 -
Page Titles SEO Title
Hi, I run an e-commerce store and within the CMS I define the SEO title, SEO description and SEO keywords for each item. I spoke to a SEO firm who advised me to start every product title with the colour, as this will reduce the duplicate page titles and serve me well in the future. Whats everyones view on this? Does naming something Grey Armani Jeans | Armani Jeans from Designer Boutique stand up better against Armani Jeans Grey | Armani Jeans from Designer Boutique? Any help or tips on how to format the page titles and descriptions would be great. Thanks Will
Intermediate & Advanced SEO | | WillBlackburn0 -
What is the best permalink structure for SEO?
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well. For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times. Thanks!
Intermediate & Advanced SEO | | stevewiideman0
