Google changing the meta title for the homepage causing branding issues

[Martin_Harris]

A client of mine." Ross X Bute" current meta title is "Luxury designer clothing | Womens designer clothing" for the homepage.

If i search for luxury designer clothing it will show the full meta title for the homepage.

however if i search for the brand name.... "Ross & Bute" will show instead of the meta title.

Whats the problem?

Well my client a few month ago has decided to re brand the business to have a "X" to show instead of the "And".

The rest of the site is branded with an "X" rather than "And"

The URL www.rossandbute.com, so you can understand where google is getting this assumption from.

Is there anyway to change this so it reads the the meta title in the SERPs?

Thanks

[Martin_Harris]

Thanks Ankit,

The site has been re branded for a months now and has had "Ross X Bute" backlinks and anchor text for some time.

The "Ross & Bute" title however has only popped up the last couple of days.

Is it just a case of doing more of the above and sitting it out or is there more of a quick fix i could exploit?

Cheers

[Webmaster_SEO]

Since, the brand name was Ross & Bute earlier, it might actually take some time before Google can pick the change in brand name especially if the site had a lot of authority and links coming from authority sites with "And". Having said that you can try some of the following to speed up the process:

1. Press Release in Big PR sites talking about the change in name

2. Contacting and getting the anchor changed for already created brand links

3. Getting Yahoo, Business and other directory links updated

4. and wait for Google to pick up the changes