Will buying a web domain name such as www.webdesignindevon.co.uk get me to the top of searches for web design in devon ?
-
wil this help or not thanks x
-
Like already mentioned...it won't harm you if you buy it and in some instance might help you as well, as long as you utilize it in a proper and genuine manner. Just keep up with the best practices.
And, I am still waiting for someone to answer this part of my original reply:
"BTW, I am not sure about whether there is some kind of penalty that exists if you buy domain names that closely resemble your website URL and then permanently re-direct it to your Live/ Main URL/ Website. Can someone answer this?? After all your intention is not to spam but to stop others from misusing an URL that closely resembles your brand."
-
that's a good sign. You need to be sure to maintain quality in all you do, and avoid low quality links pointing to your site especially...
-
I agree with u the webdesignindevon is the only one avaliable all my on page for my current site are a A for web design devon so will this mean it will help purchasing it x
-
okay all of my on page reports are at an a for web design devon on my current site so is this a good sign thanks for you help x
-
Not necessarily. But, it might help you partly. Having the right keyword in the URL is given some weight by Google but it does not mean that it is true in every case.
Getting the right traffic for the keywords is a combination of:
Right internal linking strategy with the right anchor text + Keywords with the right amount of density in content + Keywords in Title Tag + A well-written Meta Description (Even though it does not effect the ranking factors, it will certainly help improve the CTR, because a well-written description serves as an AD copy for your displayed result) + Search-engine friendly site architecture + unique content spread across many pages with unique title tags etc. + Social-Media Signals + External linking strategy (Links from relevant external websites/ directories, Right anchor text, Co-citation etc.) + competition for the keyword (probably your keyword is not that highly competitive) + Local listings + so many other factors.
Also since the Panda update you need to be doubly sure that you are genuine. Do not use keyword stuffing and other such factors only aimed at influencing search-engine spiders. Just be genuine and think about what value you can provide to the customers and share it and also think about providing engaging content (Videos/ Image/ Texts). Be genuine and the word of mouth will happen naturally.
Basically, (1) be genuine, (2)spread awareness (3) provide tools of engagement (4) find the right balance between pleasing your visitors as well as pleasing the search-engines (By creating a search-engine friendly (NOT search-engine fooling) site architecture).
Also, read these articles about Google's EMD (Exact Match Domains) update:
http://searchengineland.com/low-quality-exact-match-domains-are-googles-next-target-134889
http://www.seomoz.org/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds
- BTW isn't "webdesigndevon" a better option than adding "in" in it? "in" will not be given any value anyway and it might lead to a lot of typos if someone manually types the URL: "webdesignindevon" compared to "webdesigndevon" into their browser.
And, if you are worried about someone else starting a "webdesign-devon" domain, just purchase such domain names that closely resembles your website URL (it is not that expensive to buy such less sort after names, I guess) and permanently re-direct those URLs to your live website URL. That way even if someone else manually types any URL that closely resembles your website's URL, they will get re-directed to your website, instead of landing in someone else website and you can sleep happily because there will be no other websites that closely resembles your website URL. Thus you will get some brand value too.
BTW, I am not sure about whether there is some kind of penalty that exists if you buy domain names that closely resemble your website URL and then permanently re-direct it to your Live/ Main URL/ Website. Can someone answer this?? After all your intention is not to spam but to stop others from misusing an URL that closely resembles your brand.
-
An exact match or near-exact match domain name can be beneficial however it can also be detrimental. It all comes down to how much effort you put into creating a high quality site with strong topical focus, topical depth and reinforcing content relationships, then follow that up with a strong mix of off-site trust and authority signals. If you don't put in the effort in those best-practices ways, your site will be vulnerable to Google Exact Match negatives.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain authority a better metric then referring domain count?
Hi Guys, When reviewing competitors what would be a better metric - Referring domain count OR domain authority. From my understanding DA is a indication of the quality of the link profile. So if a site has a high DA this is a better metric for comparison then referring domain count. What are your thoughts on this? Cheers/
Intermediate & Advanced SEO | | cathywix0 -
Temporary Domain Changes
Hi All, Our development team needs to do a temporary site name change from www.sitename.com to new.sitename.com and then wants to return to www.sitename.com. They need to do this for the whole site due to how it's built with single sign on (SSO) and how certain post login pages utilize pre login pages and need to keep people logged in. This process is changing with a CMS upgrade and website and post login pages will be independent of the pre login pages moving forward. My question is what is the best way to manage this transition? Right now it seems like the best solution I've been able to work out with development is to reduce the domain shift down to one week and use 302 Redirects, don't index the new.sitename.com site, and for that week and take my lumps as they come from search. Looking for any other suggestion that may help marketing work with dev without casting blame on any teams for drops in organic traffic.
Intermediate & Advanced SEO | | dapacifi0 -
I've submitted a disavow file in my www version account, should I submit one in my non-www version account as well?
My non-www version account is my preferred domain. Should I submit in both account? Or one account will take care of the disavow?
Intermediate & Advanced SEO | | ChelseaP0 -
Best practice for duplicate website content: same root domain name but different extension
Hi there I have a new client who has two websites: http://www.bayofislandsteambuilding.co.nz
Intermediate & Advanced SEO | | turnbullholdingsltd
http://www.bayofislandsteambuilding.org.nz They are the same in every regard apart from the domain extension (.co.nz & .org.nz) which is likely to be causing them issues with Google ranking given the huge amount of duplicate content. What is the best practice approach to fixing this? Normally, if I was starting from scratch, I would set one of the extensions as an alias which redirects to the main domain. Thanks in advance. Laurie0 -
Why do some domains out rank stronger authority domains
Hi, If we take the Moz stats into account here, how comes sometimes weak Moz stat domains out ranking strong Moz stat domains? For example: A inner page with DA56 / PA40 is outranking a Wikipedia inner page with DA100 / PA82. That's a massive difference basically twice as strong on the Wikipedia page but being out ranking. In this case I assume the onpage SEO is playing a big part, but can onpage optimisation be that powerful? And I see this all the time, what SEO factors cause this? Thanks.
Intermediate & Advanced SEO | | Bondara0 -
Summarize your question.Irrelevant Domain Name, relevant page name
Hello All, My website is a PC Repair website called 'Paulspcrepair.co.uk' (example). And recently I want to start my SEO branch to the website, now, would it be better : A: Use my domain Authority already obtained and create a new page, highly optimized for SEO searches. OR B: Create a whole new website, such as 'PaulsSEOWorkshop.co.uk'. If so, why? I can't decide what to try.
Intermediate & Advanced SEO | | Paul_Tovey0 -
Should product searches (on site searches) be noindex?
We have a large new site that is suffering from a sitewide panda like penalty. The site has 200k pages indexed by Google. Lots of category and sub category page content and about 25% of the product pages have unique content hand written (vs the other pages using copied content). So it seems our site is labeled as thin. I'm wondering about using noindex paramaters for the internal site search. We have a canonical tag on search results pointing to domain.com/search/ (client thought that would help) but I'm wondering if we need to just no index all the product search results. Thoughts?
Intermediate & Advanced SEO | | iAnalyst.com0 -
Sub domain versus separate domains, which is better for Search engine purposes?
We are pitching to a hotel client to build two new websites, a summer website and a winter website, two completely different looking websites. The client wants to automatically switch their domain name to point to one or the other, depending on the time of year. The customer does not want to use a landing page where you would choose which site to visit; they want the domain name to go directly to the relevant website. Our options: Set up two new domain names and optimise each website based on the holiday season and facilities offered at that time of year. Then change the exisiting domain name to point at the website that is in season. Or Use the existing domain name and setup two sub domains, switching the home page as necessary. We have been chewing this one over for a couple of days, the concern that we have with both options is loss of search visibility. The current website performs well in search engines, it has a home page rank of 4 and sub-pages ranking 2 and 3’s, when we point the domain at the summer site (the client only has a winter website at present) then we will lose all of the search engine benefits already gained. The new summer content will be significantly different to the winter content. We then work hard for six months optimising the summer site and switch back to the Winter site, the content will be wrong. Maybe because it's Friday afternoon we cannot see the light for the smoke of the cars leaving the car park for the weekend, or maybe there is no right or wrong approach. Is there another option? Are we not seeing the wood for the trees? Your comments highly welcome. Martin
Intermediate & Advanced SEO | | Bill-Duff0