Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to track keyword performance over time?
-
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
-
You can run a graphical report showing your Ranking History for each keyword targeted since you started your campaign.
To do this log into your campaign. Click View This Campaign/All Keyword Rankings.
On your Rankings Report click on the ranking you want to see charted. For instance, if you rank #1 on Google for a keyword this week, you can click on that ranking and a graphical report showing your Ranking History for that keyword since you started your campaign for that word will appear.
-
I too wish there was something like this. I download the rankings to the .csv file and then import into my master file with all my keywords. Takes a few minutes but worth it --- I can see my trends based on my SEO work.
-
You can also use the free program cuterank. It works okay and if you buy it you may produce the reports as wel.
-
Ah I understand now. SEOmoz does not have anything like this in their arsenal. There are a number of tools that you can use to do this, the two i'm familiar with :
Of the two I found Raven Tools much better but Authority has some features Raven does not so it is a matter of preference. Best of luck!
-
Clarification: The SEOmoz Campaign Manager shows me how all of my keywords did compared to last week. Does SEOmoz keep a history of keyword positions over time so that I can see trends?
-
Could you provide some clarification on your question? In my mind tracking the positions of multiple keywords over time is the best way to evaluate the effectiveness of your SEO efforts, along with :
-
of Visitors (Broken down into Traffic Sources)
-
of Conversions (Try to assign a dollar amount for this)
- Statistics on the amount of Indexed data
Follow this up with :
- A snapshot of this same data from last month (or last quarter, or last week) to highlight what you've done for the website with a particular emphasis on ROI.
- A plan for what you are doing next month (or next quarter, or next week)
Obviously if the client wants to get further into specifics you should be knowledgeable and prepared to do this.
Sam Crocker wrote a great YouMoz post on this just last week, it's a great read : Improving Reporting Efficiency and Relevance
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Long Do The Link Tracking Lists Take To Update?
Hi, How long do the link tracking lists take to update? It's been over a week and each is still showing a red cross. The reason I created it was because I migrated to a new domain name and Moz is still showing the backlinks on the old property and not the new (the domain swap happened in December 2020). I can see that Ahrefs has picked up all of the links - Both new and redirected - but Moz has not. When will this be reflected in Moz as it has already been over three months? Is there a reason for the above questions? I appreciate any response here. 🙂
Moz Pro | | Smarter_Finances3 -
Load time for mobile app - measuring
Do you know any tool or methods for load time testing on mobile app? Like Google PageSpeed Tool for webpages. Thank you.
Moz Pro | | Tormar0 -
Keyword Research and Planning Flow
Hello, First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts. I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such. So i am going to have to go back and implement the keywords and evaluate. But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement? I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each. How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test? Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market? SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading. -Alex "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
Moz Pro | | iamgreenminded0 -
Remove geographic modifiers from keyword list
I just pulled a search term report for all of 2013 from my PPC account. What I got was 673,000 rows of terms that have garnered at least 1 impression in 2013. This is exactly what I was looking for. My issue is that the vast majority of terms are geo-modified to include the city, the city and state or the zip code. I am trying to remove the geographic information to get to a list of root words people are interested in based on their search query patterns. Does anyone know how to remove all city, state and zip codes quickly without having to do a find and replace for each geo-modifier in excel? for example, if i could get a list of all city and state combinations in the US and a list of all zip codes, and put that list on a separate tab and then have a macro find and remove from the original tab any instances of anything from the second tab, that would probably do the trick. Then I could remove duplicates and have my list of root words.
Moz Pro | | dsinger0 -
Capitalization matters? Are Keywords treated as Case Sensitive?
I have searched the forum for this questions and basically found the following answer: “Neither Google nor SEOmoz treat keywords as case sensitive. For example, “Jobfair” and “jobfair” should return the same results.” http://www.seomoz.org/q/does-capitalization-matter http://www.seomoz.org/q/are-keywords-case-sensitive http://www.seomoz.org/q/capitalisation-of-campaign-keywords-why-does-this-affect-traffic-but-not-rankings How then can it be that I get the following results in the Rankings Report? (see example pic) And more importantly, which one is correct? sCx74sd.jpg
Moz Pro | | lwadmin0 -
Any Other PAID Keyword Difficulty Tool?
Why is The Keyword Difficulty Tool so unreliable? Anyone know of another PAID Keyword Difficulty Tool? Right now I feel like I am getting ripped off for $99 a month for a tool that I have no confidence in...PLEASE HELP ANYONE
Moz Pro | | Local-Interactive0 -
Is there any way to move keywords from one Campaign to another?
We recently moved content off a subdomain onto our main www subdomain. Each of these was previously tracked as its own campaign. Now that the content is consolidated, I'd like to move the keywords that we were tracking on the first campaign over to the second. I don't see an option to migrate, or export/import keywords. Is there any (non-manual) way to do this? Thanks
Moz Pro | | doxo2 -
Meta keywords no longer in use
Can someone point me to the official article explaining why meta keywords are no longer taken into account by search engines please? I know Moz has indicated that search engines ignore them, but I would like to read a bit more about it - what was the reason behind it and since when.
Moz Pro | | coremediadesign0