How to track keyword performance over time?
-
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
-
You can run a graphical report showing your Ranking History for each keyword targeted since you started your campaign.
To do this log into your campaign. Click View This Campaign/All Keyword Rankings.
On your Rankings Report click on the ranking you want to see charted. For instance, if you rank #1 on Google for a keyword this week, you can click on that ranking and a graphical report showing your Ranking History for that keyword since you started your campaign for that word will appear.
-
I too wish there was something like this. I download the rankings to the .csv file and then import into my master file with all my keywords. Takes a few minutes but worth it --- I can see my trends based on my SEO work.
-
You can also use the free program cuterank. It works okay and if you buy it you may produce the reports as wel.
-
Ah I understand now. SEOmoz does not have anything like this in their arsenal. There are a number of tools that you can use to do this, the two i'm familiar with :
Of the two I found Raven Tools much better but Authority has some features Raven does not so it is a matter of preference. Best of luck!
-
Clarification: The SEOmoz Campaign Manager shows me how all of my keywords did compared to last week. Does SEOmoz keep a history of keyword positions over time so that I can see trends?
-
Could you provide some clarification on your question? In my mind tracking the positions of multiple keywords over time is the best way to evaluate the effectiveness of your SEO efforts, along with :
-
of Visitors (Broken down into Traffic Sources)
-
of Conversions (Try to assign a dollar amount for this)
- Statistics on the amount of Indexed data
Follow this up with :
- A snapshot of this same data from last month (or last quarter, or last week) to highlight what you've done for the website with a particular emphasis on ROI.
- A plan for what you are doing next month (or next quarter, or next week)
Obviously if the client wants to get further into specifics you should be knowledgeable and prepared to do this.
Sam Crocker wrote a great YouMoz post on this just last week, it's a great read : Improving Reporting Efficiency and Relevance
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way for me to find out how a keyword would rank if it were on a specific site?
Is there a way for me to find out how a keyword would rank if it were on a specific site? For example, lets say that XYZ.com does not have the keyword "ABC". Is there a way for me to find out how the keyword "ABC" would rank if it were on XYZ.com?
Moz Pro | | TurboH0 -
Can you create in the Keyword Difficulty Tool several separate reports?
If I go now to the Keyword Difficulty Tool and submit keywords, I get one list with all keywords (let's say 300), but I have actually say 30 keywords per segment/niche I wan't to view. Is is possible to have 10 separate reports?
Moz Pro | | TrendDevelopment1 -
Does SEOmoz have a Keyword Research tool similar to, say, the Google AdWords tool or the WebCEO Keyword Research Tool? And where might that be? (Sorry, I'm very new to SEOmoz Pro.)
I'm looking for an SEOmoz version of the classic WebCEO Keyword Research that would give you effective suggestions based on a keyword inquiry. I've made the switch from WebCEO, but I'm trying to find something similar to that Keyword Research tool. Am I going to just need to use the Google AdWords tool for this function or does SEOmoz have it's own version?
Moz Pro | | SmokewagonKen0 -
How accurate is SEOMoz's keyword analysis tool?
For the most part, SEOMoz's keyword analysis tool has been in line with other tools like Adwords keyword tool with regards to competitive level. I have just encountered a keyword though that a client may choose to compete on that seems to be far off. keyword phrase: online math games Adwords competitive level: Low SEOMoz competitive level: 80 This seems like a sizeable difference (I know the two compare all results vs first page authority's, but typically they are in line with each other). With other related keywords for the industry in question, SEOMoz and Adwords seem to be in line. This one just got me thinking. I know the SEOMoz score is a sign of the strength of the top results and that the "low" score from Adwords may be a sign of much weaker results on the following pages (with a higher number of weaker pages vs fewer high authority outliers). **Question: ** How accurate is SEOMoz keyword analysis tool and what other keyword analysis tools are you guys/gals using that you like? I have tried others but many provide duplicate insights.
Moz Pro | | mattylac0 -
Keyword Difficulty Tool not working!
Hello everyone, I quite new to the pro service and I am still on my free trial and I have to say that it is perfect! However, I haven't been able to use the keyword difficulty tool for a couple of days as it keeps saying that there is a problem and that I should try again in 20 minutes. I tried several times and 9 out of 10 times I get this message. I have only managed to get a couple of keywords analyzed. Keep in mind that most of the times I am not using English terms but since it worked in the past I would think that this is not the problem. Any thoughts on how to fix this issue? Thanks in advance!
Moz Pro | | Somondo1 -
How do I finde out how my company ranksfor each keyword compared to their competitors?
Is there a tool or way to see how my company ranks for each keyword compared to the competition.I am new at this and am wondering if there is a tool for this and how to use it . Answers please in very laymans terms. Thank you.
Moz Pro | | poweradmin1 -
Anyone know how/where to get keyword yield ratio?
I'm trying to incorporate keyword yield ratio (the ratio of keywords to pages yielding search traffic) in my seo report. I want to be able to compare on a monthly basis the percentage ratio of keywords to a landing page yielding search traffic. So for example, in July we might have 5 keywords that earned a click to landing page A. But in September, the number of keywords grew to 8 keywords that earned a click to landing A. I would like to be able to report monthly on the % ratio growth of number of keywords to landing pages that yield search traffic. Aim is to grow # of keywords per page... Is there a way I can get this data through seomoz tools or google analytics? Thanks, Gemma
Moz Pro | | RBA0 -
Keyword Data from Previous Months
Is it possible to view keyword statistics from previous months. I'm interested in analyzing the trend of particular keywords from the beginning of this year up until the present.
Moz Pro | | DigitalHills0